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Email Tips TOP 10 FOR FINANCIAL ADVISORS

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Page 1: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

Email TipsTOP 10

FOR FINANCIAL ADVISORS

Page 2: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

Image courtesy: blog.mailchimp.com/

Email marketing system.Invest in an

Outlook doesn’t shine when it comes to efficiency or deeply understanding client behavior. Upgrade to a more powerful system for greater control.

Page 3: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

for greater relevance.Segment audience

Divide your overall list into groups based on shared behaviors or personality traits.

Page 4: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

Test open times.Find out when your clients are paying attention. There’s no golden rule.

Page 5: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

Always send the email

“from”you. Emails coming from real people vs. corporate identities are more likely to get opened.

Page 6: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

SUBJECT LINE.Spend 50% of your time crafting a subject line that will get your email opened.

Create a killer

Page 7: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

Use email to build relationships, not sell products.

don’t sell.Serve,

Page 8: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

ONE SECOND.

State a clear purpose in the first 7 words of the email.

You have

Page 9: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

Less is more.Don’t write a novel. It won’t be read, and your purpose will be lost in the clutter.

Page 10: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

Develop your Email

signature.Email signatures are no less

important than business cards. They speak volumes about

your competence.

Page 11: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

+social channels.

Include your LinkedIn, Facebook, Twitter, or other profiles in your email signature.

Add your

Page 12: Top 10 Email Tips · Spend 50% of your time crafting a subject line that will get your email opened. Always send the email you. Emails coming from real people vs. corporate identities

Email TipsTOP 10

FOR FINANCIAL ADVISORS

865.243.8000 Local 877.819.2188 Toll Free Finworx.com