top 10 marketing charts of the month – march 2015
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* Youth Watching Less Traditional TV* And Say “YouTubers” Have Influence* Motives For Facebook/Twitter Use Vary* Mobile Traffic Grows... * Ad Spend Down For Most Major Media* Which Brands Lead in CX? * How to Optimize CX* Content ROI Tough to Measure...* But Video Content Seen Effective* ROI Not the Top Channel DriverTRANSCRIPT
MarketingCharts’Top 10 Charts of the Month
-March 2015
1. Youth Watching Less Traditional TV
Source article: Are Young People Watching Less TV? (Updated – Q4 2014 Data)
Takeaway: Traditional TV viewing declines in the 18-24 demographic accelerated in 2014.
2. And Say “YouTubers” Have Influence
Source article: YouTube Stars More Influential Than Big-Screen Ones, Youth Say
Takeaway: YouTube stars are more likely to influence teens than big-screen stars, although the gap narrows with age.
3. Motives For Facebook/Twitter Use Vary
Source article: Why Do Millennials Use Facebook and Twitter?
Takeaway: For Millennials, Facebook use is primarily about friends, while Twitter use centers around what’s trending.
4. Mobile Traffic Grows...
Source article: Mobile Share of Site Visits, by Industry, in 2014
Takeaway: The top quintile of M&E sites by smartphone traffic are seeing half of their traffic from those devices.
5. Ad Spend Down For Most Major Media
Source article: US Ad Spending Trends in 2014Takeaway: Political and Olympic spending buoyed TV ad revenues, but the year wasn’t kind to print.
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6. Which Brands Lead in CX?
Source article: US Companies With the Best and Worst Customer Experience Ratings in 2015
Takeaway: Supermarkets and retailers do well in customer experience ratings, while health plans fare poorly.
7. How to Optimize CX?
Source article: How Are Marketers Optimizing the Customer Experience?Takeaway: Marketers are focusing on web performance and privacy, but aren’t actively personalizing across channels.
8. Content ROI Tough to Measure...
Source article: Which Digital Channels Are Marketers Best Able to Measure for ROI?
Takeaway: Marketers are best able to measure search and email, while content and video ads are most difficult.
9. But Video Content Seen Effective
Source article: Video Considered Difficult – but Effective – Content Marketing Tactic
Takeaway: Videos may be difficult to create, but they’re considered an effective content marketing tactic.
10. ROI Not the Top Channel Driver
Source article: How Do B2B Marketers Choose Their Digital Channel Mix?
Takeaway: Target customers are at the heart of B2B channel decisions; ROI further down the list.
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