top 10 technologies for recruiting drivers · hubspot, marketo, pardot, and eloqua are just a few...

Top 10Technologies for Recruiting

Drivers

Recruiting

Top 10 Technologies for Recruiting Drivers 2

RigDig Recruiting Business Intelligence

Go to recruiting.rigdigbi.com to schedule your demo

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Call directly from our lead lists or export

Find out where to recruit drivers and find the best

areas to open more terminals

Targeted recruiting shortens the timeframe to acquire

hard-to-find drivers

Save on recruiting costs through a more effective utilization of

your recruiting staff

+535K Active Driver Applications:• Company Drivers• Owner-Operators• Addresses• Phone Numbers• Direct Access to Applications

Search RigDig Business Intelligence By:• Experience• Type of Haul• Qualifications• CSA History• And more…


Facebook

2

Worldwide, there are over

2.27 billion monthly active Facebook users, which is a 10%

increase year over year.

1.49 billion people are

considered daily active users,

which represents a 9% increase year over year

On average, the Like and

Share buttons are viewed

across almost 10 million websites daily.

42% of marketers

report that Facebook is

critical or important to

their business

Facebook is one of the most powerful social media platforms

today and can help impact your driver recruiting objective. You can

target specific users by several different parameters including:

age, gender, location, job title, industry, interests, and more.

Through Randall-Reilly’s proprietary technology, RigDig, we are

capable of targeting these specific drivers on Facebook.

Source: Zephoria


Search Engines

3

Google receives 300 million job-related search requests each month

Job-related search requests make up nearly 30% of all Google searches

Utilize search engine optimization (SEO) and search engine marketing (SEM) to capitalize on the large amount of truck drivers that search online to find a job. Having a successful mixture of these two elements will drive traffic to your job posting.

Source: Business.com


Display Networks

4

Display networks give you an opportunity to advertise based on

targeting a specific audience, or geographic location.

Over 2 million websites encompass Google’s display network,

allowing an extensive reach amounting to 90% of internet users.

Source: GoogleAds

One in five web visitors exposed to a

business’s display ads perform related searches

and one in three visit their website.

The typical combined Search & Display

campaign gets a 22% greater conversion than Search-only campaigns.


Marketing Automation

5

4 in 5 users increased their leads by using marketing

automation software.

91% of marketing automation users agree it is “very important”

to the overall success of their online marketing activities.

Marketing automation refers to the software that exists with the goal of automating marketing actions. This platform automates repetitive tasks such as emails, social media, and other website actions.

HubSpot, Marketo, Pardot, and Eloqua are just a few of the larger marketing automation platforms out there that can help you identify and connect with promising drivers.

Sources: DemandGenReport, CMO

Marketing automation drives a 14.5% increase in sales productivity and a 12.2%

reduction in marketing overhead.


Craigslist

6

50 billionpageviews per month

More than 1 million job listings each month

Craigslist has more than 60 million visitors each month, offering a large platform for driver recruiting. Even though spam responses will occasionally occur, Craigslist can help you generate leads.

Source: ExpandedRamblings


Job Boards & Aggregators

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Popular job boards that truck drivers frequent include:

Source: SilkRoad, Digital Company Statistics

7 million people use ZipRecruiter on a

monthly basis in 2018.

There are 15 million active job listings on

LinkedIn in 2018.

Indeed delivered 65% of all hires made in the

United States in 2016.

In 2016, Indeed delivered 72% of all interviews from

job sites in the United States


Call Extension Ads

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Call extensions let you add phone numbers to your ads, which can significantly

increase click-through rates. That means more engagement with your ads, and

more chances for your conversions.

Source: TalentNow

89%Of job seekers say their mobile

devices are an important tool

for job searching

45%Of job seekers use their

mobile device to search for

jobs at least once a day

+


Applicant Tracking Systems

9

Applicant Tracking Systems (ATS) provide an automated way for companies to manage the entire recruiting process, from receiving applications to hiring employees.

This system also allows companies to track where candidates found the job posting. This can be important information that allows recruiting to focus on the channels where the data shows they have the most success or find the most desirable candidates.

Source: 2017 North American Staffing & Recruiting Trends Report

75% decrease in unproductive time

70% increase report generation speed

10% increase placements per month


Lead Attribution ToolA lead attribution tool matches back leads generated by campaigns to actual hires to gauge performance. Randall-Reilly offers this tool with data visualization as a more comprehensive view of your campaigns.

Visualization of data allows for quick interpretation and a better understanding of the sources that are generating leads resulting in hires. This offers the opportunity to adjust the campaign and therefore, maximize hires and move loads faster, while still applying the same budget.

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top 10 technologies for recruiting drivers · hubspot, marketo, pardot, and eloqua are just a few...

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