top 5 website mistakes by restaurants
DESCRIPTION
Restaurant Website DisastersPresented byCoverBoomSeth GardenswartzTRANSCRIPT
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Restaurant Website Disasters
Presented by CoverBoom
Seth Gardenswartz
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Internet usage over time
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Bad User Experience
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Who is your your website for?
o Usability o SEO o Branding/Image/Security
Watch someone use the web They learn, interact and DO!
Three core elements
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theoatmeal.com/comics/restaurant_website Your website is not for you
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The top 5 mistakes What do you want your website to be?
o Losing control of your domain o Using a splash page o Music/video/flash o PDF menus o Failure to update
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You don’t want to see this
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Control of your domain
A/k/a your website address
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Control of your domain
xxxxxx
You should be
this person
And this person
You should
know and be
able to get a
hold of this
person
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Splash in the pan
Instant 25% traffic reduction
o The medium should drive the message o You already have the visitors attention o Do you want “skip intro” to be your first impression? o Content invisible to search o Waste of your best page for search
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Making bad music
o People surf at work o It will chase them away o They will hate your music o Let them turn it on o Same is true for video
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These guys get it
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Flashing should be illegal Pretty is not always functional o Seo o Sharing o Click to call o iPhone/pad o There are better mobile friendly technologies
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Example
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Flash-landing
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How is your mobile user experience?
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Menu mistakes
Thanks again to oatmeal.com
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Why PDF’s are out
Why PDF’s are out
http://neversaidaboutrestaurantwebsites.tumblr.com/
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Better way
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Update: a website should be dynamic Google treats old content like stale bread
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SEO Basics
Search Engine Optimization (SEO) – Directs traffic for optimum exposure Key things to know o 'Dynamic' content o Keyword utilization, rich content o Consistent and accurate information o Build links
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SEO
Search Engine Optimization (SEO) – Is constantly changing – (farmer's update) Concentration should be o Google (currently king) o Yahoo o Bing o YouTube o Twitter
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Google Local
Generic searches are tough
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Some searches are less competitive
Video is a great opportunity
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Bonus: video value
Fastest growing medium in history YouTube is the #1 online video site o #2 overall search engine (larger than Yahoo or Bing) o 2 Billion streams per day o Accounts for 70% of all online video viewing o 52% of people take action queues from online videos
(YouTube stats *TopRank, Reelseo)
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Video advantage
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Keep it fresh! Search engines hate stale content
oCan be bite sized chunks oMenus count! oEmail can count oConsider a blog and video
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Website concepts
Search engine optimization
Usability
Image
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The basics
theoatmeal.com/comics/restaurant_website