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TOP QUESTIONS
When can I take my baby swimming?
What sunglasses suit my face?
What sunglasses are in style 2015?
Where to go on holiday?
What to take on holiday?
How many calories does swimming burn?
TOP SUMMER TRENDS
USFrance
Italy
Greece
13
2
45 Ireland
(In order of popularity)TOP DESTINATION COUNTRIES
(In order of popularity)
London
Manchester
Birmingham
Glasgow Edinburgh
1
3
2
4
5
TOP DESTINATION CITIES IN THE UK
New YorkParis Dubai Amsterdam Barcelona
(In order of popularity)
1 2 3 4 5
TOP DESTINATION CITIES OUTSIDE UK
Plus Size Bikini
Micro Bikinis Tankini High Neck Bikini Top
Colour Block Bikini
+640% YOY
+760% YOY
+1100% YOY
+1500% YOY
New entry!
1
3
24
Disneyland Paris
British Museum
Thorpe Park
Legoland
5 Chester Zoo
Fake BakeSpray Tan
Fake TanBest Fake
Tan
Sunbeds
+1% +3% +8% +20%+12%
Polarised Sunglasses
Aviators Prescription Sunglasses
Cheap Sunglasses
Cat Eye Sunglasses
+10%
+26%
+45%
+17%+8%
*Numbers represent YOY growth
Jul 2013 Jul 2014 Apr 2015Jan 2014
4-23 July 2013 summer
heatwave
17 July 2014 hottest day
of 2014
SUNGLASSES – TOP QUERIES
SWIMMING TRENDS OVER TIME
Jul 2013 Dec 2013 Jul 2014 Dec 2014 Apr 2015
bbq gardenfurniture
4-23 July 2013
summer heatwave
17 July 2014
hottest day of 2014
(Google Trends)BBQ TRENDS OVER TIME
TANNING & SUN CARE – TOP QUERIES
TOP SEARCHES FOR TOURIST ATTRACTIONS & DESTINATIONS
*Numbers represent YOY growth
(In order of popularity)
SWIMWEAR – RISING QUERIES