ATTRACTIVE LIFESTYLES

April 2010 © Toronto Region Research Alliance

THE TORONTO REGION IS …

• Ranked #1 for Best Quality of Life by Foreign Direct Investment (2009)

• North America’s 2nd best place to live (Mercer Quality of Living Survey, 2009)

• Ranked #5 World’s for Liveability by Global Power City Index (2009)

• One of the most diverse regions in the world:

• 42% of the regional population was born outside Canada

• Over 100 languages and dialects spoken

• Ranked 4th for culture and creativity according to economist Richard Florida

• Ranked #4 Best City to Experience Culture, behind London, Paris and New York(Global Cities Index, 2008)

• Many different residential choices from downtown to suburban to small town to rural

• Known for its safe communities with considerably lower crime rates than major US cities

• The most cost-efficient and 2nd highest volume public transit service in North America

• Venue for strong public services, schools, transit systems and health care

• Located in the safest country in the G7

HOW WE RANK…

Top North American Cities for Quality of Life

Vancouver

Toronto

Ottawa

Montreal

Calgary

Honolulu, HI

San Francisco, CA

Boston, MA

Portland, OR

Washington, DC

Chicago, IL

New York City, NY

Seattle, WA

107.4

105.3

105

104.2

103.5

103.1

103

102.2

100.6

100.3

100.3

100

99.8

Base City: New York, US = 100

Source: Mercer, 2009

Contact the Toronto Region Research Alliance at 416-673-6670 or visit www.trra.ca

“The Toronto Region and Ontarioenvironment, has been very conducivefor us: access to people for clinicaltrials, world-class regulatory system,good infrastructure, skilled people, anda great place to live...We bring peoplefrom all over the world to work here.Once we set them up, they like itvery much.”

Mark Lievonen, President, sanofi pasteur Canada

Sources: US Census Bureau-American

TOP REGION FOR DIVERSITY

Based on the percentage of foreignborn population in regions with morethan one million people

Rank Foreign born %

1 Vancouver 41.8%

2 Toronto Region 41.6%

3 Miami 37.0%

4 San Jose 35.9%

5 Los Angeles 34.2%

6 San Francisco 29.6%

7 New York 28.2%

8 Calgary 25.1%

9 San Diego 23.3%

10 Riverside 22.3%

A SAFE PLACE TO LIVE

8.8

Canada Jap

anGermany U.S. Fran

ce U.K. Italy

8.5 8.4

7.67.5

6.7

5.3

Source: Think Canada 2010