total brand reach over 3 - immediate media company · total brand reach over 3.7m magazine 894k...

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RADIO TIMES IS SIMPLY BRITIAN’S BIGGEST SELLING QUALITY MAGAZINE! Total Brand Reach Over 3.7M MAGAZINE 894K Copies Sold Per Week 2.2M Readers Per Week 220K Subscriptions 99% Actively Purchased SOCIAL MEDIA 21.8K Facebook Followers 28.1K Twitter Followers DIGITAL www.radiotimes.com 2.78M Unique users per month 18.9 Page Impressions 89K Use both magazine & website combined 3.7M Combined Audience 90K Registered Users The leader of the pack: 1M AB’s.... that’s a staggering 400K more than Good Housekeeping It’s the only premium magazine in the top 10 readership list Radio Times outsells the rest of the premium TV listings market combined by 331K copies TGI GB 2013 Q1 NRS JAN- DEC 12 RT Brand solutions survey

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Page 1: Total Brand Reach Over 3 - Immediate Media Company · Total Brand Reach Over 3.7M MAGAZINE 894K Copies Sold Per Week 2.2M Readers Per Week 220K Subscriptions 99% Actively Purchased

RADIO TIMES IS SIMPLY BRITIAN’S BIGGEST SELLING QUALITY MAGAZINE!

Total Brand Reach Over 3.7MMAGAZINE894KCopies Sold Per Week

2.2MReaders Per Week

220KSubscriptions

99%Actively Purchased

SOCIAL MEDIA21.8K

Facebook Followers

28.1KTwitter Followers

DIGITAL www.radiotimes.com

2.78MUnique users per month

18.9Page Impressions

89KUse both magazine & website combined

3.7MCombined Audience

90KRegistered Users

The leader

of the pack:

1M AB’s....

that’s a staggering

400K more

than Good

HousekeepingIt’s the only

premium

magazine in the

top 10

readership list

Radio Times outsells the rest of the premium TV listings market combined by 331K copies

TGI GB 2013 Q1 NRS JAN- DEC 12 RT Brand solutions survey

Page 2: Total Brand Reach Over 3 - Immediate Media Company · Total Brand Reach Over 3.7M MAGAZINE 894K Copies Sold Per Week 2.2M Readers Per Week 220K Subscriptions 99% Actively Purchased

Affluent, cultured, quality seekers with fewer commitments than their younger counterparts.... What an opportunity to reach perhaps the most perfect audience ever...

The Audience

89%more likely to watch plays, opera, ballet & jazz concerts

1MReaders visit art galleries/exhibitions

54%more likely to spend over £2,500 on a holiday

“Quality is not an act, it is a habit”. (Aristotle)...

Well our audience definitely demand quality!

Quality is all important, in fact 69% agree with paying for quality goods

Female RT readers are more likely to buy clothes from John Lewis (Index: 213)

RT reader’s favourite shop for their groceries is Waitrose (Index: 247)

MAGAZINE48% 52%Male Female

57Average Age

76%ABC1 48%AB

202KSubscriptions

64%Married/living with partner

84%Homeowners

Young at heart...This tech savvy affluent group makes up 1 in 5 of all online dating users

Our Audience loves:GOING OUTHOLIDAYSFOODFASHIONBEAUTYCARS

TGI GB 2013 Q1 NRS JAN- DEC 12 RT Brand solutions survey