INDEX

What is Tourism?

About Tourism

History of Tourism

Tourism’s Challenges and Opportunities

Tourism growth in India

Tourist destinations

Medical tourism in India

Advantages of Tourism

Disadvantages of Tourism

What is Tourism?

• “Tourism is the temporary movement of people

to destinations outside their normal places of

work and residence, the activities undertaken

during their stay in those destinations, and the

facilities created to satisfy to their needs”

About Tourism• Tourism is the fastest growing industry in this

world because it is one of the best methods of

earning foreign currency.

• Tourism has become one of the most appreciated

source of income for many countries of the world.

• Tourism can be defined as the movement of

people from one place to another for varied

purposes and the business associated with it.

• Tourism is on the increase because the

affordability of the people around the globe has

increased and the lifestyle and the perception of

life have changed greatly.

Early travelers migrated for food and hunting

Increased interest in travel for commerce and pleasure. Goal was to experience the “civilized world” and study the arts and sciences

Growth in travel for business reasons.

Invention of automobile and airplane expanded freedom to travel

Development of mass tourism

Time, money, safety and interest in travel led to unmatched growth of tourism

Increase in systems, modes, and speeds of travel (roads, railroads, steamships)

History of Tourism

Tourism’s Challenges

and Opportunities

Encourage growth of tourism as it creates jobs and brings money into the community or country.

It also serves an important need for the consumer.

May change social structure

Unplanned tourism can lead to excessive demands of transportation, public services and degrade the environment.

Tourism growth in India

• According to World

Tourism Organization

estimates, India will lead in

South Asia with 8.9 million

arrivals by 2020

• India is dignified to emerge

as the 2nd fastest growing

(8.8%) tourism economy in

the world over 2005-14

according to the World

Travel & Tourism

North East – States such as Sikkim, Assam

and Nagaland have emerged as major players.

The major focus was to develop tourism

infrastructure in this regions.

Tourist destinations

Beautiful South – Aggressive marketing has helped achieve over 25% growth in tourism in southern states. Andhra Pradesh, Karnataka and Kerala are witnessing an increase in foreign tourists.

Cultural tourism & Round Trips –covering the popular circuits comprising of the Golden Triangle, Rajasthan & in South the well known temples, backwaters & beaches.

Mass tourism – Goa is a tourism based economy and a leader in this sector, is all set to promote mass tourism. Goa also won the 2nd most popular winter destination in UK.

• Throughout the

world, India is

perceived as a

October to April

winter destination.

• Marketing

initiatives by both

the Government

and the private

sector is now

successfully

addressing &

changing this

perception.

New Tourism Products

Monsoon magic - focus on months

from April to October

Rural & village tourism - the tourism

ministry is laying special importance

on infrastructure development in

various rural destinations in India.

Medical tourism - the Indian

Healthcare Delivery market is

estimated at US$ 18.7 billion. The

industry is growing at about 13 per

cent annually.

Luxury tourism – e.g. Palace on

Wheels, Palaces

Adventure tourism – with importance on eco-tourism

Medical tourism in India

• Medical care in the USA and private health

care in UK is very expensive. India has well-

trained doctors who will work for a lower fee

than they could expect abroad.

• Medical tourism offers people the option of knee replacements, hip replacements, heart care, cosmetic & dental surgery in India.

• Hundreds of people have treatment abroad, saving them a great deal of money in treatment costs.

Advantages of TourismIt provides direct employment for people associated with occupations in bars, hotels, tour guides, etc.

Tourism provides the much needed foreign currency and foreign investment.

It provides more money to the country can improve its infrastructure which is a benefit for local people.

Disadvantages of Tourism

Tourists cause pollution and can damage

the environment.

E.g. Visual and noise pollution

If for any other political reason,

tourists are discouraged to come into the country, then the Govt will suffer a huge

loss.

Tourists don’t always respect

traditional cultures.

We can conclude by

saying that even

though tourism carries

a lot of disadvantages

with its development,

many countries to

depend on this

industry because this

industry does not

require a lot of literacy

and also it yields

maximum profit with

less investment.

Thank You!!