tourism investment iloilo-guimaras

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    Tourism Investment Opportunities

    in Iloilo and GuimarasNarzalina Z. Lim

    President, Asia Pacific Projects, Inc.

    Tourism and Hospitality Consultants

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    Central location is an asset

    Map photo courtesy of : DOT Region 6 Brochure

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    Proximity to Asian markets where 56.6% of

    foreign visitors to the Philippines come from

    Map photo courtesy of : DOT Region 6 Brochure

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    Excellent air access to domestic markets

    Manila

    Davao*

    Cebu

    Airlines Route

    (Iloilo - __ v.v)

    Frequency

    Philippine

    Airlines +

    PAL Express

    Manila 5x daily

    Cebu 2x daily

    Air Philippines Manila 1x daily1x Fr/Su

    Cebu 1x daily

    Davao (via Cebu) 2x daily

    Cebu Pacific Manila 6x daily

    Cebu 2x daily1x Mo/Tu/Th/Sa

    Davao 1x Tu/Th/Sa/Su

    Zest Air Manila 1x daily

    Airline Flight Frequencies as of Sep 2009

    Source: Airline Schedules September 2009

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    New Iloilo Airport in Cabatuan/Sta. Barbara is

    of international standard

    Photos courtesy of : Lopez Group Foundation, Inc.

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    Excellent land access from several points in

    the Philippines via the Nautical Highway

    Map photos courtesy of: DOT

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    Iloilo City is blessed with a natural harbor.

    Sea access is excellent

    Photo courtesy of : Lopez Group Foundation, Inc.

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    Tourism Assets of Iloilo

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    A beautiful river running through the city

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    The 102-year old golf course in Sta. Barbara

    Photos courtesy of : Lopez Group Foundation, Inc.

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    Festivals

    Photos courtesy of : Lopez Group Foundation, Inc.

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    Natural Attractions

    Photos courtesy of : Lopez Group Foundation, Inc.

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    Heritage Assets

    Photos courtesy of : Lopez Group Foundation, Inc.

    Miag-ao Church UNESCO World Heritage Structure

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    Weaving,Textiles, & Embroidery

    Photos courtesy of : Lopez Group Foundation, Inc.

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    FOOD

    La Paz Batchoy

    Pancit Molo

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    Salt Beds & Salt Making

    Photos courtesy of : Lopez Group Foundation, Inc.

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    Tourism Assets of Guimaras

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    Orchards, Churches, & Islands

    Photos courtesy of : DOT Region 6 Brochure

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    Beaches and Rich Marine Life

    Photos courtesy of : Lopez Group Foundation, Inc.

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    Festivals

    Photos courtesy of : Lopez Group Foundation, Inc.

    Pagtaltal sa

    Guimaras

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    Visitor Arrivals to Iloilo and Guimaras in 2008

    Arrivals Receipts

    (PhP)

    Iloilo 396,134 7.3 B

    Guimaras 39,391 724 M

    Tourist Arrivals 2008

    Source: DOT Region 6

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    Tourism Markets 2008

    Domestic Foreign

    Iloilo 306,621 57,627

    Guimaras 37,372 2,019

    Tourist Arrivals 2008

    Source: DOT Region 6

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    Average Spending Per Person Per Day (2007)

    0

    1000

    2000

    3000

    4000

    5000

    6000

    Hotel Food Transport Shopping Others Average

    2290

    1690 1572 1532

    1071

    5003

    (in

    PhP)

    Source: 2007 MIG Exit Survey

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    Supply of Accommodations

    Area No. Accredited Non-

    Accredited

    Metro-Iloilo 52 25 27

    Guimaras 28 5 23

    Area No. Accredited Non-

    Accredited

    Metro-Iloilo 1,620 1,130 490

    Guimaras 315 122 193

    Supply of Rooms in

    Accommodation Establishments

    Source: DOT Regional and Provincial Offices

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    Supply of Accommodations in Guimaras

    35 rooms

    71 rooms

    116 rooms

    93 rooms

    35 rooms

    71 rooms

    116 rooms

    93 rooms

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    Occupancy Rates

    Accommodations 2007 2008 Partial

    2009

    First Class 51% 59% 71%

    Standard Class 59% 53% 42%

    Economy Class 58% 50% 67%

    Pensions,Inns, etc. 11% na na

    Resorts 3% 21% na

    Occupancy Rates in Iloilo (accredited)

    Source: DOT Region 6

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    Tourism Strategy for Iloilo and Guimaras

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    Overview of the Strategy & Policy

    Iloilo and Guimaras as complementary destinationsmaking up the primary gateway to Panay Island.Strategy 1

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    Overview of the Strategy & Policy

    Sustainable development approach to tourismStrategy 2

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    Overview of the Strategy & Policy

    Partnership-based, stakeholder-driven approach tothe development and marketing of Iloilo and Guimarasas an integrated tourism destination.

    Strategy 3

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    Metro Iloilo Heritage Circuit

    Product Development Strategy1 - Develop Priority Tourism Circuits

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    Metro Iloilo Linking Town Plaza and Church Circuit

    Product Development Strategy1 - Develop Priority Tourism Circuits

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    Tourism Circuit GuimarasAgritourism and Marine Circuit

    Product Development Strategy1 - Develop Priority Tourism Circuits

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    Photos Courtesy of Lopez Group Foundation Inc.

    Product Development Strategy2 - Diversification of urban tourism products

    Photos courtesy of : Lopez Group Foundation, Inc.

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    Product Development Strategy3 - Develop pilot community-based tourism and livelihood programs

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    Investment Opportunities in Iloilo

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    Business Hotels

    Photo courtesy of: Palafox & Associates

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    Multi-Purpose Meetings and Events Facility

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    Possible Investment Locations

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    Kapideco Estate, Mandurriao Iloilo

    Map Photos: Google Maps

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    Kapideco Estate

    shall contain areas within it for

    commercial, residential, recreational, civic, educational, and even light industry.It will be a place where people can enjoy residence, workplace and entertainment.

    Photo courtesy of: Kapideco & CONCEP

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    Kapideco Estate

    Photo courtesy of: Kapideco & CONCEP

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    SM Iloilo City Site opportunities for

    hotels, retail, F&B,& BPO buildings

    Map Photos: Google Maps

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    SM Iloilo City Site, Mandurriao, Iloilo

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    Plazuela de Iloilo, Mandurriao, Iloilo

    Map Photos: Google Maps

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    Plazuela de Iloilo Opportunities to invest in

    F & B, entertainment, retail, and BPO Offices

    Photos courtesy of: Florete Land Inc. and Palafox & Associates

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    Plazuela de Iloilo

    Photos courtesy of: Florete Land Inc. and Palafox & Associates

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    Plazuela de Iloilo

    Photos courtesy of: Florete Land Inc. and Palafox & Associates

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    Central Business District of Iloilo is a Heritage

    District

    Photos courtesy of: CONCEP & MIGEDC

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    Central Business District of Iloilo is a Heritage

    District

    Photos courtesy of: CONCEP & MIGEDC

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    Central Business District of Iloilo is a Heritage

    District

    Photos courtesy of: CONCEP & MIGEDC

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    Central Business District of Iloilo is a Heritage

    DistrictLIST OF HERITAGE BUILDINGS

    1. Villanueva Building

    2. Cacho Building

    3. S. Villanueva Building

    4. S. Villanueva Building

    5. CelsoLedesma Building

    6. Dominican Sisters

    7. Pilar Building8. Javellana Building

    9. Ledesma Building

    10. Iloilo Lucky Auto Supply

    11. S. Javellana Building

    12. S. Javellana Building

    13. Cantonese Club14.Tayengco Building

    15.Tiampo Building

    16. Hoskins Compound

    17. J. Melliza Building

    18. Villanueva Building

    Photos courtesy of: CONCEP & MIGEDC

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    CBD Revitalization Project

    Public-Private Sector PartnershipREDEVELOPMENT

    PILOT PROJECTS

    1. The pedestrianization of

    Calle Real ( Ledesma St. to

    Aldeguer St.)

    2. The appointment of

    Aldeguer St. (Iznart St. to

    Calle Real) into a street

    market.

    3. The redevelopment of

    the Iloilo City Central

    Market site into a mixed

    use complex.

    Photos courtesy of: CONCEP & MIGEDC

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    CBD Revitalization Project The pedestrianization of Calle Real ( Ledesma St. to Aldeguer St.)

    Photos courtesy of: CONCEP & MIGEDC

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    CBD Revitalization Project The conversion of Aldeguer St. (Iznart St. to Calle Real) into a street market.

    Photos courtesy of: CONCEP & MIGEDC

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    CBD Revitalization Project The redevelopment of the Iloilo City Central Market site into a mixed use complex.

    Wet Market

    & Ground

    level Parking

    (under the

    podium)

    Office and Parking

    BuildingMixed use Buildings

    Podium

    Promenade

    Arcade and Shops

    Street Parking

    Heritage

    Building

    Access Road

    Aerial Perspective

    Photos courtesy of: CONCEP & MIGEDC

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    The New Iloilo City Hall (under construction) is

    in the Heritage District of Iloilo

    Photo courtesy of: WVC Architects

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    More Investment Opportunities in the

    Rest of the Province

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    Beach Resorts and Resort Communities

    Anhawan Resort & Royal Pines Anhawan, Oton, Iloilo

    Iloilos Premiere Resort Residence

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    Beach Resorts

    Photos courtesy of : Lopez Group Foundation, Inc.

    Pan de AzucarConcepcion, Iloilo

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    Investment in Allied Tourist Services

    Tourist transport (buses, vans, cars for hire)

    Local Tour Operations

    Aqua Sports Equipment Rentals

    Adventure Tour Equipment Rentals

    Spa and Wellness Clinics

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    Investment Opportunities in Guimaras

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    Beach Resort Development

    Photos courtesy of: Palafox & Associates

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    Beach Resort Development

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    Upgrading of Sea Access Between

    Iloilo City and Guimaras

    U di f S A B t

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    Upgrading of Sea Access Between

    Iloilo City and Guimaras

    PAROLA STATION - OPTION 1

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    Image of the Ferry Terminal & Restaurant

    PIER 2 & WAITING

    AREAPIER &

    WAITING

    AREA

    MARKET AREA

    ECOPARK

    DENR &

    COAST GUARD

    SITE

    PARKING

    Photos courtesy of: CONCEP & MIGEDC

    U di f S A b t Il il Cit

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    Upgrading of Sea Access between Iloilo City

    and Guimaras

    Aerial Perspective Jordan Station

    FERRY

    TERMINAL

    RESTAURANT

    PARKING

    PIER &PASSENGER

    WAITING AREA

    PRIVATE

    BUILDINGS

    Photos courtesy of: CONCEP & MIGEDC

    U di f S A b t Il il Cit

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    Upgrading of Sea Access between Iloilo City

    and Guimaras

    Aerial Perspective - Buenavista

    FERRY TERMINAL/RESTAURANT

    PIER & PASSENGER

    WAITING AREA

    EXISTING CARGO

    TERMINALPARKING

    Photos courtesy of: CONCEP & MIGEDC

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    Outcomes

    Enhanced quality of life in the Iloilo-GuimarasRegion

    Iloilo and Guimaras an attractive place to visit

    Increased visitor arrivals and receipts

    2010 2012

    595,000 718,000

    Tourism Arrivals

    2010 2012

    18.24 B 25.18 B

    Tourism Receipts

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    Thank You!

    Narzalina Z. Lim

    #8 Saint Peter Street, Cubao, Quezon City 1109

    Tel. Nos. +63 2 725-3209; +63 2 725-4372

    Email: [email protected]: www.asiapacificprojects.com

    mailto:[email protected]:[email protected]