tourism social media presentation
DESCRIPTION
Presented at the New York State Tourism ConferenceTRANSCRIPT
Social MediaWhat’s right for you?
2012 – Add Google+ & Pinterest
Social Media ChannelsSocial
Networks
Google+Faceboo
kTwitter
Blogs
Video & PicturesFlickr
YouTubeVimeo
Mobile Marketin
gFourSqua
reCouponsFB Check
In
Online Forums
YelpTripAdvis
orFourSqua
re
Why Social MediaThey are already talking about you
Social Media allows your customers & potential customers to communicate directly
with you
Social Media is the #1 Visited sites then search engines
ContentSpeak as if you were face to face conversation
Determine your brand personality. Identify your company's personality traits, the reason customers come to you.
Know what your customers, audience or community want to talk about
Create value for your customers
Twitter for BusinessUse the name of your businessUse your business logoCreate background that represents your businessUse search.twitter.com to find your industry
influencers – follow themTweet informationRetweet informationLinksPhotosUse hashtags in postCreate a twitter chat around a subject
FacebookCreate a Page for
your business (NOT A PROFILE)
Post informationHistoryAdviceHow-toPhotos
Ask for fans opinions, stories or advice
New Page Look
Facebook ChangesCover photo 850 x 315 pixels
No call to action in photoProfile picture 180x180 pixelsHighlight a story
Star icon (upper right on post)Pin story on top of page for a week
Click pencilTell people about company milestones12 apps to showcase and three apps in top
row.Change app photo to entice call to action
Dominate Facebook FeedsPost 2 – 5 Times a day – consistency is key.
Post different content each timeKeep posts short
Include photos or links with your updatesUse Facebook Ads to
Promote a post Target existing fans
Promote your page Target outside your fans
Google+B2B
Use links and photos
Add friends
Create hangouts
Yelp•Have you claimed your business on Yelp? Claim it!
•36% users income between $100K - $150K
•Monitor
•Address complaints
Linked InSet up a personal
profileSet up a company
profilePersonally join
linked-in groups that have to do with your businessPost blog posts in
groupsStart and
participate in discussions
Blogging57% of companies using blogs say they
acquire customers from leads generated directly from their blog
Blogging is becoming a nicheBenefits to your brand
Thought leadershipImproved customer serviceHumanize brandLoyaltyImproved SEO
BloggingPlatforms Components
BloggerWordpressPosterousTumblr
Attention grabbing article title
Well written & formated text
Use images & videoLinksCall to actionPost 2 – 5 times a week
BloggingContentArticles that are NOT
promotionalShare industry expertiseDon’t use industry
jargon, write as if you are explaining it to your mother
Think of keywords your customer would describe your business
Mobile MarketingMake sure your website can be viewed
correctly on mobile devicesParticipate in a mobile app if your region has
oneFinger Lakes Long IslandHudson Valley
Mobile MarketingFour Square
Claim your businessOffer promotions to the MayorCreate levels
Claim your business on Facebook PlacesOffer promotions
QR CodeUse these on printed material
BrochuresPrint adsBusiness cardsRack cards Signs
Direct QR code toVideoFacebookTwitterContest
Ranked 5th driving traffic referrrals behind FB, TW,YT, Yahoo.
Visual medium Lifestyle / Retail most popular
WebsiteWebsite is your storefront
Website should be mobileWebsite should be up to dateSocial icons on siteContact us
Monitoring Social MediaGoogle AlertsTwitter
TwilertGoogle Reader / RSS FeedsFacebook Insights
Hyper-alerts
Debbie Gioquindo, CSW, WLSEmerging Media Marketing and Public Relations for Small Business
Email: debbie@debbiegioquindo.comwww.debbiegioquindo.comwww.hudsonvalleywinegoddess.com www.facebook.com/hvwinegoddess https://www.facebook.com/DebbieGioquindoEmergingMediaPR@hvwinegoddess