trane case study
TRANSCRIPT
Guided selling, digitally delivered
CUSTOMER EXPERIENCE REINVENTED
folks
Full time,
passionate
professionals
working together
in integrated
teams
18175offices approach
Coast to
Coast
that foster
creativity
& collaboration
Proven,
repeatable
process:
Strategy, Design,
Development, &
Delivery
We only get one shot with a new customer…
And we don’t event get that shot…
A distributer of ours does…
But they also sell competing products…
And even if they do propose us….
They can’t close the sale right there…
They leave and go back to their office…
Right when the timing to close the deal is…
Perfect
Strategy
Design
is
people
focused
problem
solving.
Great
Design
Not
perfect
people
problem
solving.
Not
rational
user
problem
solving.
Passionate,
emotional,
human
people
problem
solving.
Ship It
Development
Results
30%
close
rate
60% close rate
