transcript wordpress ii for the business owner feb 7arealchange.com/assets/wordpressii.pdf ·...

A Real Change Int'l, LLC

PO Box 1316, Warsaw, IN 46581 | Office: 260-‐494-‐1001 | Fax: 574-‐822-‐4813 © 2012 A Real Change Int'l, LLC

Wordpress 2 – Session 1 I’m really, really very excited and very honored to have all of you in this class. This class is historic in our company history. I really felt like God gave me a download that it was time to do Wordpress 1 and He was motivating me very much the same way He motivated me with Wordpress 1. I will spare all of you details about when we started Wordpress 1 and why we did it. I gave a big explanation for what was in the marketplace when I really felt like God was calling me to do this and when I really got rid of my own self. I’ll tell you what. It’s one thing to be working in your own e-‐commerce business, your own company, your own WordPress blog, and it’s another thing to be writing copy for clients, to be doing all the sales and marketing for clients and helping them make a lot of money. You’ll hear some of my experience in many of our classes. Some of you know that I’ve been able to take clients who were right at about the $30,000 to $40,000 mark as a copywriter, and help them make $250,000 in 90 days and all different kinds of track records. I helped a company that was about $900,000 in profits to make over $2 million by spending a year with them, and the track record went on. There were tons of people asking me how I did what I did when this company was birthed at the end of November 2009. Some of you were in that class with me, and some of you heard today that we did that WordPress class nine stinking times – sometimes with private companies like Early to Rise and Bob Bly, who’s a world-‐famous copywriter, who had me teach it to all of his clients. As the year progressed in 2010, you know our company history. We had 10,000, 20,000, 30,000, then 50,000 people on our list, and people were begging me over and over again for one-‐on-‐one coaching. “Can I just get in your space, Sandi, and have you teach me how to write better copy? Can you tweak my optin offer?” and the story went on. By the end of 2011 we had just cleared 100,000 clients on our email list, and we sold out our very first ever full-‐blown 12-‐month coaching program in 28 hours. We wrote half a million dollars worth of business in 28 hours in 2010. That was for the 2011 coaching program. Then, you know what, God gives favor and we do everything we can with our natural, and He helps our supernatural. We went on to do even more business in 2011. We took that coaching program and did $1.6 million into this year and continued to grow our company to over 200,000 clients. That $1.6 million was written into this year in under two days. I say that not to brag. I have no need whatsoever. Maybe when my ego was bigger and I didn’t know who I was or what I was doing I had a need to impress people. I have no need to impress



anyone. I am more impressed with my God than I am anybody, and I’m extremely impressed with what He’s doing with people’s lives. You can see some of the people that we’ve been working with. We’ve got Kayla Howard here, a stay-‐at-‐home mom who’s having on average sales campaigns that go $4,000 or $5,000 in just 36 hours. She just sold out her second coaching program. You’ve got Angela Brooks here who’s been working with us since the very beginning in 2009, who outpaced everybody in her direct sales company. She got a promotion into administration, and it goes on. A mom of 12, Charlotte, built a company in under 12 hours a week, and if you were to add up her profits and times it by four, she would be building a six-‐figure business right now because she’s only working 12 hours a week with 12 children, and it goes on. We go on and on and on. You’ve seen the different people we’ve featured. Today Wordpress 2 starts, baby. If you can’t hear it in my tonality, I’m also a different teacher. I’m a whole more confident than I was. I have been to hell and back, and lived to tell about it. As we grew this company I’ve gone from having a few VAs working with me, to a whole team of 11 or 12 part-‐timers, to recently we recently switched our company to some full-‐timers, multiple staff members working over 40 hours a week, and still have several people doing 20-‐30 hours a week with us. The #1 thing that I want to share with you is your first page of Google focus. Here’s my disclaimer. I told you this in Wordpress 1. Some of you are going to fall out of your chair when I say this. As a matter of fact, some of my very analytical straight-‐up students – and I love you, because I tend to be very analytical. Don’t let all the pink hair and all the colors fool you. I tend to be a very line-‐upon-‐line principle-‐upon-‐principle “everything has its place, and when it’s in its place it works better” type person, but I’m here to tell you that I’m not a WordPress expert. I am very, very schooled in WordPress. I’m going to show you my back dashboard right now. It’s changed quite significantly since we last taught. You’re going to see almost 4,500 comments in under 24 months. That’s on average between 30-‐40 comments per article. I still don’t consider myself a WordPress expert, but I know how to make it convert. I know how to make people take out their credit card, or take out any form of payment that they have, and put it onto your Buy Now button and buy what you’re selling. I’m going to give you this disclaimer, too. I’m not talking hype, I’m not talking NLP, I’m not talking coercion, I’m not talking about making people buy what they don’t need. I’m on a mission from God to change families, one family at a time, and if I can get you to stop shopping on QVC and invest into your future, and you will expand your pipeline as far as your personal business growth, then I have accomplished my mission.



Some of you have that mission as well, and I want you to get past a poverty mindset of not wanting to ask people to pay for what you have to offer, because many of you – and I hope you’ll spend some time with me in Dallas – will realize you are called by God to do business. And if somebody’s going to put their money on QVV, Walmart, or porn and do nothing to increase their potential in life, your pipeline is directly related to where you sow your investment. If you sow your investment in junk food, you’re going to reap a bunch of junk food habits. If you sow your investments into a life of spending at Walmart, you’re going to reap the Walmart lifestyle. If you sow your habits into investing into yourself – with God as my witness, I’m here to tell you I’ve invested over a million dollars into my own personal business and spiritual skills in the last eight years, and it has reaped more than 20-‐fold. It has reaped so much it’s ridiculous. I want you to be so passionate about what you have to sell. I’m going to show you how to get on Google. I’m going to show you why this “five websites for one business” toxic mindset – give me a freakin break! I have a hard enough time running one website. Why the hell would I want five websites? Pardon my French, but you get my drift. I don’t want you putting five websites all over the internet so Google doesn’t know which one to spider first. I’m going to teach you how to put it on one hub. I’m going to teach you why today you’re going to put it in one hub, at a whole new level. WordPress out of the box is fantastic. Oh my gosh! In WordPress 1 I shared some things with you and I said you are going to see Facebook, Google, Twitter, and all of this work together synergistically, and it is imperative that you get WordPress compliant. Some of you listened and some of you didn’t. Some of you, oh my gosh, this is the first time you’ve ever been exposed to me and you’re like, “Shoo wee, man! She’s passionate about WordPress!” No, I’m passionate about your dreams. I’m passionate about your life. And when it comes to somebody putting their money on something that changes their life, or somebody buying your diet product, or somebody buying your essential oils, or somebody buying your book, or somebody investing into how they think with mindset issues, or someone investing into your singing that changes the environment of their life around them, I’m going to do anything I can to help you sell those products – anything that I can do. For me, separating ethics and morality and business is a good way to go cuckoo. When I teach you how to make a ton of money, you mark my words. You are of no effect to anyone else if you are struggling and you are broke and you can’t even go past your own struggles. I say that with a lot of mercy and a lot of compassion.



I’ve been there. I’ve gone from making millions to wondering how the heck we were going to buy groceries, and receiving a gift from someone in Christmas 2003 so that we could just go put a turkey on the table. I know what it’s like to have plenty and I know what it’s like to go without. I just want to tell you, struggle is not your future, and using Wordpress 1s a tool that’s going to help you get there. WordPress out of the box is phenomenal, but what I want to show you is some tools where we’re going to take WordPress, kick it up a notch, and you are going to be so excited because today I’m going to save you some money. I’m going to tell you about some things I recently told you, like Scribe SEO. I want you to seriously consider not using it anymore. I just saved you some money because of one of my friends, Paul, in the Forever WordPress community where we all gather together and we’re all doing this thing. All of you will get a free membership to this, by the way, the Forever WordPress community. By tomorrow at noon you’re going to be added through the Facebook group.

• Yoast There’s a tool that I want to share with you that’s called Yoast. They come up with the funniest names, I swear. These geeks and their names, I just don’t get it. Now be careful. I have not tested any of these, so here’s my disclaimer. If the Yoast people are taking my class I’m really excited, but I haven’t tested anything you have to offer. I don’t know that I agree with everything you have to offer, but what I do agree with is Yoast WordPress SEO, which is a free plugin. Watch this. You can go into your website in the back of WordPress, we’re going to click on Add New, and we’re going to type in Yoast. It’s that easy. It’s like toast. I want you to install it. That’s going to be one of the things that we’re going to do to take WordPress to a whole new level.

• Wibiya Another thing that has been mentioned on our Forever WordPress community is this little toolbar down here. Gosh, it gets me so excited how things have changed since the Wordpress 1 class, because I said two years ago that you’re going to have to have your social media channels and your WordPress blog and the content on both flawlessly running together, and if you do, you will be unstoppable. And look at the world we live in now. This little toolbar right here – don’t even ask me to pronounce it, I think it’s called Wibiya. Tiffany spent a whole hour explaining how to install it. You’re Forever WordPress members now. You’ll get that call for free. Just ask for it in the Forever WordPress community.



WordPress 3.1 out of the box, that means before we add any plugins, it’s brilliant, completely brilliant. The class of WordPress 1 told you why you have to have your own paid hosted account. I’m not telling you again why. Go back to the class and you’ll see why. I actually explain in-‐depth in my 30-‐day training why you need it. Some of you are just like foaming at the mouth and you want to see all the plugins that Sandi uses. “Oh my gosh, what plugins is Sandi using?” Here’s what I want to share with you. If I mentioned something in my WordPress 1 class and it’s working for you and you like it, don’t remove it just because I’m not using it. Here’s the deal. When you start out a new class like I did Wordpress 1, and we’ve had almost 20,000 people go through that class, if I said to 20,000 people, “Just pick whatever plugins you want. Just pick whatever theme you want,” human history says that these human beings would be predictable and they wouldn’t choose anything because they would have a hard time deciding what’s best. “What do I need? What’s most important?” Tiffany is going to take a good list from the recording that you will have accessible, all of you as we stated in the email today. Within the next 5-‐7 business days you’ll be given an access code in the membership to a WordPress site that we host on our domain for these training courses, and you’ll have access to that two-‐part training. Tiffany in the meantime is going to go through all of the different plugins that I share. I’m going to rattle them off fast and we’re going to go to the next thing, so please don’t get stuck. Keep moving with me. In 5-‐7 days you can stop, fast forward, and rewind, and some of you are going to need to shut me up, so you’re going to have the recording abilities to do that. Our hashtag is #wordpress2. Some of you are like, “What are you talking about?” You know what hashtags are if we’ve been hanging out for very long. Anybody who comes back and watches this class later on, it’s going to be so fun because they can go into Twitter and they can type in #wordpress2 and they’ll be able to see everybody and what you all were learning. Now listen, the bottom toolbar is important. It’s really important that you have some specific plugins. I want you to go and install Yoast, and even if you’re in Thesis I’m going to show you in a little bit why I want you to use Yoast, but let me give you a sneak peek just before I go into the plugins. You all have to see this. Yoast is pretty trippy. There’s one part of Yoast I do not like, but this thing is what I absolutely like. It’s going to give you a snippet preview of what your page will look like in Google. Some of you just went, “Oh my gosh!” It’s going to give you a snippet preview so that you’re aware of what it looks like. It’s going to show you whether or not your meta description and your article head etc is there.



It’s so funny because it told me that my Flesch-‐Kincaid score of 54 was too low. Actually, if you can go below 7.2 and you stay right around 50-‐60 you’re doing great. They don’t claim to be copywriting experts, so the reading ease test, as well as the score, are a little bit different numbers. It gives you a clickable link so you’ll actually be able to figure out what that is without me. We talked about that in Wordpress 1. But here’s the deal. Yoast makes it a whole lot easier to make sure that things are being properly indexed, making sure that they’re in site maps, etc. We’re going to go back to our plugin list.

• I want you to use Add From Server.

• Akismet is the best spam protector you can get. I want you to spend a little money, I think it’s about $5/month, and I want you to make sure you get Askismet.

• Contact Form 7 I’m still using to this day. You will see in upcoming weeks that we will be

using something like this, and the only reason I’m going to show you is because we do have some company owners who are going to need something like this. We’re going to be using Zendesk on our website.

What that means is that you’ll come to our website where the current Contact Us page is, and you’re going to see a live chat. You’re going to see a ticket center. You’re going to be able to see what actually happens. You’re going to be able to go back to your ticket so that you know what question you asked, etc. All of that, though, is going to work flawlessly with Contact Form 7 and the current page we have right now, so as you’re starting out your business I want you to still use Contact Form 7. Once you get 5,000 to 10,000 clients and you’ve got a couple people working for you, consider something like Zendesk. Until then don’t worry about it. You’ll notice that I actually don’t even have Contact Form 7 updated, because I’m teaching a class right now so I didn’t have any time this morning to make sure it’s updated. It’s still working. It’s not a plugin I have to worry too much about, but that’s a lesson for you. When you’re getting ready to launch a product etc, don’t be messing with your plugins the day before.

• You know that Dean’s FCKEditor is definitely something we recommend.

• Facebook Social Plugins is definitely activated.

• Favicon is going to help you create this cute little thing up there. That’s where your cartoon character should be, by the way. If you read my article on Monday, there’s an



appropriate use of your cartoon character. I talked about the wrong use. That’s your favicon.

• FeatureMe is a plugin that works. I haven’t used it very much because Thesis categorizes

how my articles are, so you don’t have to worry too much about that.

• FeedBurner is definitely something that you want so that you can have your RSS feed working well.

• Font Burner – I don’t know that I’ve used that that much. I do know that it will pull up

some fonts that you might not otherwise have access to.

• General Headers & Footers We’re actually going to get into something that I want you to work on with General Headers & Footers in the second part of our call. Let me show you really quickly what General Headers & Footers do. This is a general header that’s above my header. It says, “New here? Join me in my free 30-‐day course where I’ll teach you how step by step to start your very own business online. Let’s go.” General Footer is going to go and create this on the bottom. I’m going to talk to you in the second half of the class on why I want your copyright notice. This is different than copywriting, where you have letters and words that convert. Copyright is intellectual property ownership. We’ll be talking about that a little bit, and where to put your contact information. General Headers & Footers is going to be what helps you to do that. I’ll show you everything on the second part of the call with that.

• Google +1 – you definitely need to have that.

• Google Analytics – you absolutely need that.

• Google Sitemap

A lot of these we had in the first class. Don’t worry if you can’t keep up with me. Tiffany’s going to create a list, put it in a doc, and put it in Forever WordPress for you so you won’t miss a thing.

• Moderate Subscribers – this is for subscribers and different things, in case you want to do any kind of moderation.



• Optin Comments – occasionally I have that available, especially when I pull in optins through Facebook, and I’ll show you a little bit more that as we go forward.

• Page Tags – this allows me to create a tag and create a navigation button without

necessarily using Thesis. For example, “Are You a Member?” This is actually going to direct you to a different WordPress theme.

Again, some of you just got freaked out. I’m going to share with you, now that you’ve gone through the baby steps, that I definitely recommend Thesis. I’m not changing my mind on it. It’s the best SEO thing you can use. It’s also the one that’s easiest for people. I’ve got some clients who are making lots of money and they’re telling some of my other clients, “You know what, I don’t necessarily agree with Sandi,” and that’s totally cool. You can use any theme you want. But if you’re making seven figures in business and you start telling a bunch of people who are still struggling with their first $20,000 that it doesn’t matter what the heck theme they use, and the reason you say that is because you’re a developer and you know how to do graphics and you know how to do custom edits, you’re doing a major disservice. I want people who can go into Thesis and it’s just as easy to use as WordPress. Certainly you can pick any theme you want. My personal recommendation and the one that we use is Thesis. Occasionally you’re going to have a need like we had with our Emerald coaching program, which is our Emerald membership, and we’re going to talk on the second half of the class why I’m using Optimize Press for that sales page, but I didn’t create a separate site, get my drift? I didn’t create another domain. I didn’t take all of my traffic away from where I’m at. And the Post Tags option allowed me to create “Are You a Member?” in the plugin and put that up there.

• Pinterest. Oh my gosh! The most addictive force on the internet now has made it easy for you so that you can get people pinning your posts. You’ll see it. It’ll just show up at the top of all your articles. I actually did it with this. I pinned this.

Now, you might wonder, “Huh? So you’re pinning the graphic. How’s that going to help you with business?” Well, guess what? It’s not. What I want you to do is I want you to pin it, leave that open, and I want you to then go to your Pinterest profile if you created one – this is not a Pinterest class and don’t ask me for one yet – and I actually have a board on Pinterest called Blogging Tips. So what I did do is I went in and I pinned this, which is the picture. I made sure it was under the Blogging Tips board, and as you’ll see I said what is related to that, having just a picture isn’t going to help at all. Then I went down here and put a comment. “Have a home business? Let me show you how I’ve been able to build a client base of more than 200,000 clients in under 2 years.”



Make sure that you have a clickable link back to your website. That follows exactly what we told in Wordpress 1. So if you’re going to use Pinterest, all roads lead to your what? To your blog. I just gave you a million dollar tip. Here’s the other thing. Just like I’ve taught you over and over again, don’t be obnoxious in your usage on social media, like going into your back office in WordPress and creating all these special pages and then blasting your social media pages with all these sales pages. I have never taught that. We do mention our optins or our products for sale at least 2-‐4 times a day, but you probably never even realize it. Some of you are probably thinking right now, “What on earth? Are you kidding me? You actually mention things for sale and your optin offers that often?” We do, but you don’t notice it because I’m also having a genuine authentic relationship with you. I’m having interaction with you. We’re talking about what makes you money, that’s why you’re following me. We’re talking about how to get the caca out from between your ears, how to increase your faith, how to tell poverty to get out, and how to walk in prosperity. Between all of that I’m doing what? I’m sharing with you step by step the different things that help you make the most amount of money. So if you’re going to be using Pinterest and you’re going to be showing something on your blog on Pinterest, if you’re using Facebook or you’re using Twitter, write this down. Content is critical. I’ve heard people say, “Twitter is completely run by content.” Phooey. There’s a ton of people pitching a bunch of content on Twitter who are not selling anything. They’re constantly retweeting all their articles and they’re not selling a dang thing. Twitter is governed by relationship + content. Content is critical, but content is not what drives Twitter. Content is not what drives Facebook. Content is not what drives your WordPress blog. It’s critical, but if you don’t have any kind of relationship going on in your WordPress blog, you don’t have relationship with people through Twitter, you don’t have relationship going on on Facebook, you don’t have interaction, you’re in big trouble. Follow what we’ve taught in my book, Read their Mind. If you don’t have it yet, download a free copy by the time this call is over, because I’m going to refer to it often. It’s imperative for you to understand what the marketplace is saying if you want to build a huge business. Now, what is the marketplace saying about Pinterest? They’re saying it’s the most addictive site they’ve ever been to. They’re saying it is the site where they have to go set boundaries and timers because they’re getting stuck on it.



Let me break it to you. That’s exactly what they said about Facebook two years ago, and we had to learn how to do what? Have relationships in the middle of our content and be able to appropriately then serve with our optin and our products. So if you’re going to use Pinterest in any capacity, what I want you to remember is this. Pinterest is not driven really by content. Let me tell you what it is driven by. Pinterest is driven by pictures. Pinterest is driven by capturing a blueprint. Go back and read my article on Monday. It was nearly prophetic, if I do say so myself. Pinterest is driven by what people love. When I posted this, that in less than 150 days I’m going to be in Maui swimming with turtles again, does that have anything to do with WordPress or making money with copy? No, but it has a lot to do with what my clients want to do. When I talked about Momma’s Fish House, does that have anything to do with it? No. By the way, I got 414 followers and I’m not even paying attention to this. I’m playing around with Pinterest like I used to play around with Facebook. We’ve personally generated almost $1.7 million dollars through social media now, and I was just playing around with Facebook the first year. I’m just playing around with Pinterest. Make sure that you’re directing people back to your blog. You’re directing people back to articles. You’re speaking life. You’re sharing what you’re doing, etc.

• We’re going to go now into SEO Friendly Images. This is a plugin that many of you already know what it is. It means it turns your picture into an SEO friendly image, just like it says. If you use something like that when your images are spidered by Google and all the other robots, this will pull up what your image name is. The rest of these – SEO Slugs, SEO Smart Links, Simple Trackback, Subscription options, Tag Cloud, Thesis Open Hook – all of these, Tiffany is going to make sure that she comes back in and she takes a picture of this screen. Most of them are self-‐explanatory, but I would recommend that you all have them on your website. I will warn you, however, you’re going to have a problem if you’re not updating WordPress. You’re going to have a problem. You see that I have 75 inactive plugins. The only reason I have 75 inactive plugins is because it’s not a six-‐ and seven-‐figure-‐making activity for me to go in and remove them. Now that I have people like Jeremy and Megan and Tiffany, that’s probably a job I need to have Tiffany do. Don’t even worry about my inactive plugins. They’re not of use to anybody and they’re not making any money.



What we want to do is we want to make sure that we’re using tools to make our website sing, to get us on the first page. Here’s your first list of “do not do’s” in this WordPress course – Do not keyword stack. I realize that there are people all over the internet who are still teaching, “You’ve got to write your copy, and then you go back in and you slip your keywords into the title, into the first paragraph, into the second paragraph, and you try to slip it in anywhere you can fit it in. Then you use a white font and you put it in your header and your footer. Then you make sure you sneak them into your images.” You know what? Google’s going to blacklist you and you will never get on their search engine. Do not keyword stack. We aren’t teaching you keyword stacking. We’re teaching you how to write legitimate content and have relationships that drive your traffic. Do not always write about your product. People are coming to you for relationship. They’re not coming to you to hear about your oils and your oils and your oils and your oils and your oils. They’re not coming to you to hear about your protein and your protein and more protein and more protein. That’s why you don’t see me writing about WordPress every other day, do you? You don’t see me writing about only copywriting. You see me living my life authentically before you, and where those things show up in the interaction with my clients, that’s how I present them to you. A major, major mistake in WordPress marketing is majoring on the minors and forgetting the majors, which are relationships. When people are constantly only telling stories about themselves and you don’t ever see them feature their clients, when people are constantly only talking about their niche, product, or service, whatever it is, and they’re never talking about current events and things that are going on, and the pluses and the minuses – For crying out loud, don’t be afraid to create a little controversy. It’s about time that we become 100% with ourselves and 100% with the people who hang out with us. That’s how you build a huge business, by the way. Make sure that you’re not majoring on the minors and forgetting all the big issues like relationships. For example, what would this look like on a dentist’s site? We probably wouldn’t stay there very long if all he talked about is cavities, crowns, and teeth, get my drift? Make sure that you do not – some of you are going to fall out of your chair – map out your content 6-‐12 months in advance. Quite frankly, that shows me a weakness, not a strength. I realize that some of you really enjoy mapping out your content, and I’m not against you having a marketing content calendar where you’re pretty much helping yourself remember what you’re doing during the next 6-‐12 months. But with God as my witness, you’re listening to



a person who’s done multiple millions in business in the last two years, and I do not have any such editorial calendar. It’s not because I just wing it. I understand topics that we need to pull from and I have a big laundry list that I pull from regularly, but I am paying attention to you. Write this down. Let’s write it in all capital letters together – the major focus of your blog, social media, and all content is listening to your audience. I want your audience to write your editorial calendar. You need your audience to write your marketing calendar. Your audience needs to be telling you how to serve them. If you’re not an Emerald membership member, you need to open up a second window and run over here right now to the “Are you a member?” and click on that and get yourself in there. Digital or print doesn’t matter. It’s not like one member is better than the other. The reason I’m saying that is because Bill Glazer, who was the driving force behind Glazer Kennedy until he went into retirement and off on his own, has agreed to write for us, and within the next week it will be releasing, anywhere between the 10th and 15th, like it is every month. He has written for you how to sell anything by the 3-‐step survey process. My friends, if you are not taking surveys and you are not studying what your market is saying, if whenever I talk to you about listening to the marketplace and I may pull something out of Read their Mind, I’m going to trigger you a couple times today, and I hope to God I do, because I want you free. Here I’m about to trigger you. If every time you hear me say, “You need to listen to your audience,” if every time you hear me say, “You need to research on Google, you need to be watching in Amazon,” – and by the way, I’m going to do some screen captures of that today. I’m going to show you how you do it. But if every time I get ready to say, “Your marketing calendar should be driven by your clients, your editorial calendar should be driven by your audience,” and you’re going, “I know, I know, yeah, I know, yeah, I know” – Typically the way people will interact with me is they’ll go, “Uh huh, I know. Yeah, I know, I know.” Someone says that because they’re actually saying, “I’m not stupid. I already know that.” When you constantly say, “I know, I know, I know,” – which God help me, it’s never happened, and please Jesus, don’t ever let it come out of my mouth, and please convict me if it does – when Bill Glazer is working with me, when I’m working with people like Dr. Lavonne Atnip, when I’m working with different people who are blessings in my life, I’m taking furious notes and asking them, “Could you please repeat it?” I may say to them, “This is what I heard you say. Did I miss anything?” because I want to be teachable and I want to be coachable. Here’s the deal. If you’re not listening to your audience, you better rethink being in business. This is not about you, my friend. This is about them. This is about their dreams. This is about their passions. This is about how God would like to use you to serve them. And if you’re looking



for some sort of weird self-‐validation and creditation in business, please retire now and get a job. But if you’re serious about serving people and you’re serious about having radical change, like you’ve seen our clients have radical change, it is imperative to let your audience write your marketing calendar. For some of you, that might mean you’ve got to put your steno pad away. You’ve got to take that thing and put it under lock and key and don’t look at it for 30 days and see what happens when your audience starts directing you. It removes the guesswork, that’s for sure. Always remember that everything needs to go back to your blog. All roads need to go back to your blog. That’s how you will, as we have been able to do, change your Alexa ranking. We were over 2 million about two years ago, and you’re going to be able to get not just a low Alexa rank, but you want to get sites linking in etc. We are so honored and so blessed to have a rank in the top 5,000 websites in the entire United States. That happens because you have to listen to your audience. All roads must go to your blog. I’m not sitting here obsessing about this 15% drop and this 10% drop and this 32%. I’m not thinking about that at all. I’m not! Some of you I’ve taught Alexa ranking strategies and how you retweet and whatever. Let me tell you this, like I’ve told my top earners in our coaching program. You look at your Alexa rank like once a month, not once a day. Your Alexa rank means nothing if you don’t have anything to sell on your website. Your Alexa rank is just a litmus test. It’s helping you to see how healthy you are in the whole internet. That’s why if somebody asks you to be a JV partner, they’re going to look there to see if you really are who you say you are. That’s why it’s important to get it down, but if you’re constantly like, “Oh my gosh, it went up 6,000! Oh my gosh!! It went down 50,000! Why is that happening?!” let’s just stop that drama now. By the way, I have never worked on my trackback and inbound link strategy. I don’t do keyword stacking and I don’t go in and create a big old campaign for inbound links. I listen to my clients. I let them drive my marketing calendar. All of you are my editorial staff on what we’re going to talk about. All roads lead back to your blog. Always remember that everything must connect with your blog, and everything must be synonymous, all running symmetrically together. I want them all looking together. For example, it looks like Facebook has an issue with this plugin. So? I’m sure it’ll get fixed later. For some of you that would have been enough for you to shut things down.



I want to show you something. Do I look different here than I look here? No. That’s very critical for you. I want to make sure that you realize this. That’s on purpose. Your brand is not something that you’re just pretending and you’re figuring out the perfect colors and you want to worry about the big picture etc. Your brand is literally the blueprint you’re going to leave in the marketplace. Your brand is the visual representation of who you are. Do I look different on Facebook, on Twitter, and on my blog? No, I don’t. That’s on purpose. Some of you in this class might want to go tweet that. Some of you have a green shirt on in one, and you’ve got a purple polka dot shirt on the other, and you’ve got your dog’s face on your timeline, and you’ve got candy on your Facebook page. No big deal. Whoopsie! Probably not the best thing for you to do, but as you can see, on all entities this is all leading back to my blog. It starts with the blog and everything mirrors it. Pay very close attention to this as well, the About page. “Sandi Krakowski is a serial entrepreneur who refers to herself as a happy entrepreneur.” If anything were to happen to me within the next 30 days and I would get the ultimate wish that I want above all things, that I would be in the presence of my King forever – I love all of you, I love all of my family, I love everything I’m doing, but I’ll tell you what, there’s a part of me that longs for Him more than anything that this world could ever offer. If something were to happen, I want it said that I’m a happy entrepreneur. I want people to remember that I could write typos like, “Don’t get caught with your panties down and make $1,000,” like you’ve seen me do. You might hear me going on ranting and rocking and rolling about something, then all the sudden I want you to remember me as a happy entrepreneur. Is it coincidental that this is showing up on all my websites? No, that’s strategy. Is it coincidental that what the marketplace wants, building a huge business, that I create million-‐dollar businesses, that I’m a mompreneur and millionaire mentor to business owners – is any of this coincidental that it says how many clients that we have? That I’ve worked in e-‐commerce, internet marketing, etc? No, it’s not coincidental. It is all designed to flow alike. That, my friends, could put $100,000 on some of your tables, because currently there’s a lot of disconnect going on in some of your pages. When you go here, what does it say? She’s happy! As a matter of fact, if you go to my wall and my client care starts to assist you – you may see periodically Kelly or Megan or Tiffany or somebody else in our client care assist you – you’ll see them log in with this. We actually created a page, suggested by Mari Smith. We’re working with Mari Smith on a few things in helping our website to a new level.



This page says, “This page is solely for my team.” I’m not suggesting you follow me on this page because I ain’t posting any content there, but this is a user that we were able to create, and is it flowing beautifully with everything else? I think so. There’s the happy sign. By the way, if you’re not happy you don’t get to work with me. You just can’t, because being happy is one of my assets. It shows that I’m an author. It shows that I love big diamonds, and anybody who knows me for very long knows that I love Malbec. You also know some of the health challenges I’ve had, and God has only allowed me to have one or two glasses of Malbec since October, but I’m still happy. Here’s the deal. Let’s make sure there’s no disconnect. It’s the biggest thing that’s going to destroy your Google ranking. Don’t think for one minute that the words written here, the words written on my Twitter profile, the words written on my blog, and the words written on my Facebook page are coincidentally alike. They’re not. That is absolute strategy. I want you to make sure as well, some of you have been working with me in our coaching programs and we’ve found a couple things that are leaks. One of the things I love to do in business is making sure there’s no leaks. For example, if you were to go here and I were to tweak your sales page, one of the first things I’d do is I’d run down here and go, “Okay, Add to Cart.” You can see I’ve been testing out our forms. By the way, this class just went up. Nobody can ever get it again for $77, so say, “Whoo! Glory to God! Thank God I saved money.” I told you I’d save you money today. Make sure that your buttons are working. For many of you, something as simple as a button is not working. We are CEOs now, we are not hobbyists. Let’s build our business like a CEO. Let’s say you don’t have a button. I don’t have a button on my VIP days. Isn’t she lovely? She’s actually in the class, too. This is Stephanie at 16 years old running her own business, making over $1,000/month already. She’s amazing. I don’t have a button there, but I still have to make sure that my contact form is working. Don’t discourage your audience. I can’t promise you that everything on our website is absolutely flawless. Stuff happens, but make sure that you go through periodically. I have my staff go through when they have a few lull moments, checking broken links, making sure that all the sudden this isn’t a font #1 and this is #193, making sure that clicks work and it’s giving the description it needs. All of this will also help your Google ranking because if people go to your websites and leave, or Google is checking and some of your links are spidering and crawling to 404 errors, that’s not good for your Google rank, so look for disconnects. Make sure that everything is flowing together for you – your blog, your Twitter, your Google, your LinkedIn, your Google+.



Again, I’m just starting to play around with this. I’ll have to back and see where it’s at. You can find me on Google+. I’m not going to log in right now, but for Google+ the exact same thing applies. Everything I’ve taught on Facebook and everything I’ve taught on Twitter – content drives, and good pictures like Pinterest. Don’t be just posting pictures to make people feel good. Have a strategy behind your picture posting. The thing is to make sure that things are all linking together. If you revisit my Wordpress 1 class you’ll see that two years ago I predicted this. I said how important it was. We have seen in the last year that places like EzineArticles and many other websites that had a bunch of disconnect and all kinds of third-‐party apps and all kinds of different things working together like that, they actually discredited themselves. They ended up with things falling apart. They ended up with links not working, or they had websites that were flowing in tons of content all at one time, and Google said no. Another thing I’m going to recommend – write this down – be very careful with third-‐party apps that populate your blog automatically. One of the only third-‐party apps that I have currently – and I’ve worked closely with Mari Smith and I’m actually speaking to her about a VIP day and some different one-‐on-‐ones – would be some of these apps that I’ve recently put on my Facebook page. It’s plain and simple. Copy me. What I’m saying right here is it’s a third-‐party app. It’s pulling from my WordPress blog, so it’s not feeding my WordPress blog, but it’s the Networked Blogs app. This is not a Facebook training class, but you just go into Facebook and type in NetworkedBlogs. I think it’s all in one. Let’s go see if we can find it real quick. Yup, NetworkedBlogs, over a million monthly users. You just type in NetworkedBlogs right here and that will show you step by step. The apps are usually really, really good at showing you how to use them. You add them, and then you add them to your Facebook page. I don’t use third-‐party apps to populate my blog, but I take some content from my blog and populate it into Facebook and Google+ as well. The Google+ app is actually populating what my content is going on over there on Google+. As you can see, is there a disconnect? Pay very close attention, my friends. If these apps are auto-‐populating Facebook and I had massive disconnect, this would not look as clean and crisp as it does. The pictures wouldn’t flow well, the content wouldn’t make sense, and it wouldn’t draw people in. For Google+ again, you just go on Facebook, type in Google+, and there should be a Google+ app. Let me see if I can find it for you. It’s right there. You go back to that and there should be an app up in the corner. Another app that I use is YouTube, and again this is really important. You see that I don’t have a different amount of content than what we have in the rest of our websites. This is something



that is flowing beautifully with it. You’re just going to want to go to YouTube and look for its app on Facebook. Six million monthly users. There’s two different apps you might want to use. I use YouTube for Pages. Another thing that I use is an Aweber app. I was against it originally, but now I’m very much for it. We actually are hosting a pay per click class to show how we do this. I’m actually using anywhere between $80-‐$200 a day. I make it go up and down, up and down, up and down. If you have a $200 budget I can teach you how to do this, but this is an Aweber app. This is just the optin form. This is not even copy. We blew up the optin form and it’s having ridiculous conversion – on average, 30-‐50 people a day, or sometimes more than that, are opting in and it’s really not costing me much at all. It’s the Aweber email marketing app. All of these things again have to all be flowing together with your blog. When you see me posting links on my Facebook page, when you see me posting links to other pages that I own, it doesn’t feel to my audience like they went somewhere else that doesn’t belong to me. This is why I want you to share other people’s content, but make sure that you say it’s other people’s content. Make sure that you are talking about that you’re sharing somebody else’s content. Just be careful that your presence on social media, and especially Facebook, is not populated with like 19 million other people you’re recommending. Let’s talk about list building strategies, shall we? I actually just showed you one of the list building strategies. I use this optin offer. This is the optin form on Facebook, and I showed you how I did that on Facebook. The Facebook optin has got ridiculous conversion. I would highly recommend you do that. You only want one, though. Don’t put up a bunch of optins on Facebook. I want to walk you through the aspects of how to do this with your WordPress blog. There’s a couple things that some of you need to tweak with your WordPress blog, so let me take you through one of our most successful optins, and that is our 30-‐day course. This is one of the top-‐converting optins that we have. You see that recently I’ve actually built it into my header. I recommend that you don’t do this on your own. I recommend that you find someone. You might want to just go to Google.com or Elance. There are some people who know how to do it and some people who don’t. You can see that my header is built with the same message that I’ve given before. If you’re going to put some kind of cartoon or whatever in your header, make sure that there’s plenty of real-‐life pictures of you elsewhere on your website, and make sure that the brand is mirroring everywhere else.



I personally like real pictures, although there are some cases where cartoons work great. I recommend that you build it into your header. Many of my clients like Angela Brooks, Charlotte, and all kinds of different people are doing this. Angela actually just recently had her optin built into her header, but she built a list with thousands of people coming on her list with an optin in the upper right-‐hand corner. I want you to write down “upper right-‐hand corner.” It needs to be upper right-‐hand corner where your optin is. I love you enough to say it doesn’t matter if you like the upper left-‐hand corner or the upper right-‐hand corner. Many marketers have studied heat maps and where people go when they’re online and when they’re coming to websites. Currently I’m moving my mouse around. People have studied that. Google Analytics actually has a beta thing that you can look at that will show you what’s happening on your website and where people typically go. Here it might say 27.3%, and then they go here, and it will show you the heat map. This is the prime state of your real estate. Charlotte recently did this as well. She used I think her son or her daughter. Get a geek who’s in your family who can take the optin form and just put it up there in the top. I believe she also has it in her This Lovely Place section. What I want you to see is that when it’s time to talk about my 30-‐day blog, I have to make sure that I’m mentioning this on Facebook and Twitter. The #1 strategy is you can’t just put this on your blog and expect everybody coming to your blog is now going to opt in. It saddens me how many people come to my coaching and they say to me, “Well, I’ve had my optin up for like a month and I only have 23 opt-‐ins.” Then I say to them, “What’s your marketing plan? Are you putting it on Facebook? Are you putting it on Twitter? Are you buying any banner ads? Are you guest blogging and all of the other different things that we teach in our list building course?” and then they tell me, “No. Oh my gosh, I didn’t even think about that.” So here’s what we’re going to do. You have to make sure that this is mentioned if you want it to convert. It’s something as simple as going into Hootsuite and I just want you to program it. Watch me do it real quickly. I’m going to put, “Let’s work together for 30 days, no strings, but lots of work. It’s free! Join me.” Then I’m going to put my link. I’m going to shrink it and I’m going to cut and paste this, because I’m going to use this multiple times. I’m going to make sure that I put it on my Facebook and my Twitter currently. It’s not out of alignment at all with everything that we’re doing. I want to make sure that I find the picture I want. Recently I’m noticing these blogs pick up the goofiest pictures, every commenter, etc. I’ll just fly through this. You can see I’m just clicking like crazy until I find the picture that I want. I’ve got to



go research. I don’t know if there’s any way to categorize these photos and only pull up the ones you want. Here’s the deal. You have to be programming your optin offer if you want it to convert. You can’t just put it up there on your website, put it one time on your Facebook stream, put it up maybe once a week and expect it to be converted. The only way that you’re going to be able to do that is to have it convert by regular showings. I’m going to put this on Twitter right now. When I go back to my Facebook page, see? It’s not at all out of alignment. It’s totally in alignment with everything we’re doing, because my optin offers are written with my clients in mind. Now I’m going to go to my Twitter feed and make sure that it went through. Yup, there it is. Not a problem. Then I’m going to go back here and I’m going to program it. Right now it’s 4:00. I’m going to tell it to go at about 8:00 tonight on this day, and I want it to go only on Twitter. I’m going to also put it at about 10:00 on Facebook, because there’s a lot of people who hang out on Facebook at night, and there’s no reason I can’t put it on Twitter again, because Twitter feeds probably last a minute because there’s so much content flying on Twitter. Then I’m going to make sure that I put it tomorrow. Let’s put it tomorrow at like 8:10 am. That would be good. You just keep doing that. I recommend you do a couple days out. I think I’ll do it tomorrow as well at 3, and I’ll put it on Twitter and Facebook. It’s that easy. If you want your optin to be seen – many of you listen up! – you have to program it to be live at least 2-‐3 times a day in your Twitter stream. You program it in social media. The first strategy is you’ve got to make sure you have your optin done. By the way, this is always a work in progress. You’re going to be going through things like Inner Circle with me, some of you. We’ve got our Sapphires, our Rubies, and our Diamonds who have access to this class. Some of them are in different trainings right now. They’ll be listening to the recordings, popping in and out, because many of them are coaches themselves. Here’s the deal. You have to make sure that you have consistent activity going on. With this consistent activity, that means that you’re going to probably change this regularly. I had somebody recently say to me, “I just need you to check my graphic because my graphic artist wants to finish it, and once we get it finished we don’t want to edit it again.” You have to take that mindset and flush it down the toilet, because if you’re really listening to your audience, if you’re letting your audience direct you, if you’re letting your audience write your editorial calendar, if you’re allowing your audience to lead and you’re serving like we teach in my book, Read Their Mind – How to Hear What the Marketplace is Saying and Build a Huge Business – in order to do that you have to be paying attention and you’re going to be editing some of these things. You’re going to get some things that work, and you might just change the words around and then it’s going to convert even more.



So #1, make sure you have it and that you’re paying attention to the data. Pay attention to the data in Aweber. Pay attention to the data in Google Analytics. Your data does not lie. By the way, in your Aweber it will show how many times that it’s been displayed and how many times that it has been opted into. We have some optin forms that say displayed 497,000 times, and then it might say 82,000 times opted into. What happens is there are people who are not confirming their optins, so that has to do with our autoresponder series. In the Inner Circle we’re talking about that this month, how to get your autoresponder converting for you. There’s going to be more displays than optins, and if you think you’re just going to come up with your optin and it’s just going to be there forever and you’re just going to drift off into the sunrise and be wealthy, that’s not how you get there. I changed my optins and my words in my confirmation email several times. Make sure that you create your optin, and make sure it’s programmed in social media. I highly recommend that it’s in your header or on the upper right-‐hand side. I also recommend – and please don’t do this if you have not done any kind of banner ads yet – I recommend that you have Google AdWords. There we are. This ad is simple, but it’s been tested on a banner. It’s been tested in an optin. It’s been tested all over the place. It’s so funny because I see people stealing my ads and their content sucks. It cracks me up. I’ve tested my audience. I’ve tested my content. Having a brilliant written ad by a copywriter, stealing it from them, and then having content that sucks and no audience is not going to make you money. It kind of makes me laugh. What you’ve got to do is you have to make sure that you have banner ads. 1) Make sure you have the optin and you’re refining it as you go. 2) You’re programming it in social media. 3) Have it in the upper right-‐hand corner or on your header, visible on every page other than your sales pages. We’ll be talking about that in the second half of the event today. I’m going to show you sales pages and why you need those sidebars removed and how to direct all those in the same domain. But make sure that you have them in a banner ad or have them in a Google ad. It’s so funny, I mentioned this in one of my classes and all these people followed me. Some of them are getting great conversions, and I’m really proud of you, but for some of them this is like totally the wrong place for them to put their ads. They’ve actually changed. I don’t even know if they have ads anymore. They had written me something that they don’t have ads anymore. Looks like maybe they don’t.



Oh, here they are. We have two ads. 30 Days to Make More Money with Your Blog and Social Media the Fun Way – not a disconnect. You get what I’m saying? You have to make sure that even when there are ads, that they’re all in alignment with what you’re doing. The way that you build a list is to be showing up wherever your clients are. This is why spending hours and hours and hours and hours online and talking to people on Facebook and trying to critique things – that’s not spending time where your clients are. One of your best list-‐building strategies is to pay very close attention to where your clients are. If you’ve seen us show up in any magazines, which many of you have written and taken pictures and posted it on your Facebook timeline, it’s all the same verbiage. It’s all working together. This is not necessarily a list building class. I spent almost six hours teaching on how to do list building. If you don’t have this product, List Building for Millionaires, you definitely want to do yourself a favor and get one. This is how we actually went over the first 50,000 on our list. It will teach you how to get your first 5,000, but it all has to be flowing together. If you don’t mention it on your social media streams, don’t expect anybody to click on it. If you’re not mentioning it on the end of your blog, don’t expect anybody to click on it. One of the strategies I also want you to remember – yes, you might want to put it at the end of your blog, but some of you, I’ve seen you take that kind of advice from me and you’ve gone and now it’s a little off-‐topic because there’s now a call to action for your list, a call to action at the end of your article, one or two times “Find me on Facebook and let me know what you think” – one CTA. Write that down. It’s a brilliant blogging strategy. Only one call to action, not five. Some of you have cut and pasted a bio in the bottom, and I’ve done that before, but make sure if you’re cutting and pasting a bio that you’re not cutting and pasting the bio, asking them to opt in for your free report, and then you’re saying, “Come and find me on Facebook or leave me a comment.” One call to action.

• “Leave me a comment” is one call to action. • “Come find me on Facebook right now. Here’s the link. Tell me what you think,” is one

call to action. • “Find me on Twitter. I’m waiting to hear. Retweet if you like it,” is one call to action. • “Here’s the free report you were looking for,” is one call to action.

At the end of your blog posts we don’t want it “dirty.” “It works. Tell me your best Read Their Mind story below. I want to hear it.”



Where is our Social Media the Fun Way? I want to show you the beauty of this. We actually did a test with this one call to action and a little bit of training that we gave, and it was absurd. Let me show you. Maybe it was the 30-‐day free training. Let me find it real quick. The amount of people who tweeted and posted and commented was ridiculous. 390 comments. There were maybe 1,200 tweets. I actually took some of the tweets off of my sales pages, because it was making it really dirty up here. Here’s the deal – one call to action. This optin does not ask you to tell your friends about it until you get into an autoresponder. This has an optin form. It doesn’t say, “Here’s my bio down here.” It doesn’t say where I want you to put a comment. It doesn’t say, “Come and find me on Facebook.” One call to action. That’s a huge list building strategy. Now we’re going to update our information about SpyFu. I recommend that iSpionage now be your source for spying on your competitors. I do not want you to get obsessed with spying on competitors. I don’t want you to spend all your time. One of the biggest millionaire strategies that I have applied is I don’t watch my competitors. I am not subscribed to their newsletters. I am not subscribed to their Facebook feeds. I am not subscribed to everything they’re doing online. I’m not paying attention to all their live events, which is why some of you might email me about I guess there’s another WordPress class being taught right now where some lady’s teaching to build five websites to have one business. Whatever. I wasn’t even aware of it because I don’t spy on people like that. The only time I’m interested in what other people are doing is when I’m going to go look at a keyword or a domain. I highly recommend some of you free yourself up from all kinds of negative self-‐critical things that are popping up in your head, because you’re spending too much time spying on your competitors. You’re spending too much time watching the feed of that dysfunctional trainer who basically has an inward need to control everyone and demeans people publicly. Maybe you still have a need to follow that trainer because you love the way they make you feel, but the fact of the matter is you’re not making any money with what they teach. I don’t spy on competitors like that. All I’m interested in is keywords. I want you to pay very close attention with iSpionage because it’s going to show you the search volumes. We’re in the top 10 websites online on Google for this keyword, so that tells me I’m doing a good job. Some of you might be like, “Holy crap! You’re doing a $7,000 to $13,000 budget? How am I supposed to compete with that?” Well, get your pen and paper out. We started two years ago – you heard it on my WordPress course – with $200. That $200 produced for me for $300 in business. When it produced $300 in business, $100 went into the money pot and $200 went forward into ads. Once it produced



$500, $400 went into the ads, $100 went to the money pot, and so forth, constantly building a viral campaign. The money coming in for that Google AdWords campaign is completely funded by sales coming in from that Google AdWords campaign. We do it step by step by step by step. You don’t do it overnight. By the way, our company is completely debt-‐free. We did not start this business with a big old fat wad of whatever. We built our business with the profits from our business. I have many clients who are doing the same thing. They have a banner ad budget and a Google AdWords budget of $500 to $1,000 a month, and that has to produce for them $1,200. It takes $200 into the money pot for themselves and $1,000 goes back into AdWords. One of the biggest mistakes I see people do is they put $1,000 into ads and then they go shopping at Nordstrom. I have no problem with shopping at Nordstrom. I want you to have a blast. I want you to enjoy your wealth. I think you should give some of your money away. It’ll make you feel good and it’s a principle of wealth from the Bible and from the God who I believe owns all the money. But I think actually to build your business, giving everything away is an impoverished strategy. Any trainer who’s telling you you need to get super super wealthy so you can give everything away – you go read that book, Thou Shall Prosper. That’s somebody who’s hooking you to them so you constantly have to be attached to them. If you’re constantly giving it away, you have nothing growing in your seed. Or if you have somebody who’s teaching “fake it till you make it, you’ve got to buy better clothes and you’ve got to be able to get a good car, because people will follow you if you look wealthy” – that’s another thing. Read that book, Thou Shall Prosper. Better yet, be in Dallas, Texas and meet him in person, Rabbi Lapin. Commandments for making money mean that your seed needs to flourish. You’ll never ever hear God telling the children of Israel, “I’m going to make you hugely wealthy, but I want you to give it all away to the other nations. I want you to give it all away.” No, He has no problem with them enjoying their wealth. As a matter of fact, the ability to give some away, manage your wealth, save some of your wealth, and spend some of your wealth takes a whole lot more wisdom with money than it does to just make it and give it, but we’ll talk about that in Dallas. One of the things I want you to do is make sure that when you create ads, even if you create a mommy blog ad like the SITS Girls, if this ad cost me $75, the reality is that $99 has to generate $150 to $200 worth of profit. If you have those on about 100 blogs at the end of a year or so, you have a kick-‐butt list building strategy.



Many times what people do is they try two ads and then they’re like, “It just doesn’t work. I tried two and I only got 43 optins.” You got 43 optins? I’ve been on calls with some of you and now you’re laughing your heads off. You got 43 stinking optins with $99? That’s amazing! Let’s capitalize on that. Let’s take that and put it in social media. Let’s get you a few more ads. Let’s tweak that banner ad. Here’s the deal. On iSpionage I want you to pay very close attention to keywords. I want you to see how they’re being used, and it’s very important. WordPress tips is not as monetizable as making money with your blog. Answering all your questions on WordPress is a techie tip. That’s not a tip for people who want to make money with WordPress. That big thing changed my whole business. How to use Wordpress is one thing, but how to monetize it is quite another. I am not a techie. I could go in and do all kinds of FTP and some hard coding and whatever, and then I probably couldn’t write copy for two days. I can figure it out and I have, enough so that I’m very certain of what I’m teaching you, but make sure that the words that you’re putting into your web copy are exactly what the marketplace is saying. Make sure it’s something like we taught in Read Their Mind, and I’m going to show you the Read Their Mind strategy right now. Make money with your blog or make money with a blog – here’s the deal. It’s imperative for you to pay attention. What are the words that people are saying? Making money with a blog is not the biggest thing that we market, so you’re not going to see it everywhere from me, but you are going to see it somewhere. We teach copywriting, we teach pay per click, we teach conversion, but how to make money with content-‐based websites – I don’t know. Let’s go look whether or not content-‐based websites are actually showing up as a keyword in iSpionage and on Google. This is the Read Their Mind strategy. Is it actually showing up -‐ content-‐based websites. Make money with your blog – we see almost 2 million results. We see that many people are using those words. Content-‐based websites – quite frankly, that sounds almost a little bit too technical for me. There’s 282,000 from 1 million – no, 282 million? Is that a billion? Good Lord, it’s a billion! Some of you are laughing. Then you have a big drop. Putting a content-‐based website together, by the way, is a strategy, but it’s not as powerful as making money with your blog. Blogging and secrets, making money with a blog, how to profit with a blog, how to make money with a blog, make money blogging – do you see what Amazon’s doing for me? It’s creating for me keyword searches. How to make money blogging. Now I’m going to go back just like we teach in Read Their Mind – I’m not going to spend a whole lot of time in this, but I’m showing you this for increasing your keyword and tag strategies. How



to make money – 5 tips, how to make money from your blog, how to make blogging money tips… Let’s go to some of the keywords.Here’s the deal. What are they saying? Good basic guide, great beginner overall book… but the reality is this. What’s going on online? Blogging for income – see how the searches drop? We want to make sure that the keywords and tags that we choose on our website are lining up with what we’re seeing on Amazon and on Google. How do you tell? It’s being automatically generated right here. You need to go into your WordPress site and check what are the tags doing? You’re picking individual tags for your web copy. We teach you how to do all the research in Read Their Mind, but here’s the deal. This is how you’re going to be able to tell if it’s working. Is this actually coming up here? Some of you are going to end up with some keywords over here and you’re like, “Why the heck are those showing up in my tags?” Because those are the keywords that you chose when you did your posts and when you did your pages. Let me show you here real quickly. You picked some of these when you did your pages and you did your posts. Here’s the deal. If you go right now to where your WordPress tags are, I want you to see how many words up there are words that you don’t want. Those words coming up that you don’t want in there, you need to go into your tags under posts and make sure that you delete some of them. We have a ton of tags, but not all of them are posting here. Some of them are content-‐specific like we taught in Wordpress 1. Some are site specific. This should be my site-‐specific. Your popular tags should be site-‐specific. Your popular tags should be very similar to what you’re reading on Google and on Amazon. Let’s say essential oils for pain relief. Let’s say you’re writing a post on that. We’re going to find something with multiple comments – The Encyclopedia of Herbal Medicine, Pregnancy and Birth – let’s see if I can find something here. I think this will be good. This is maybe not necessarily the best, but it says “for medicinal uses.” Here’s a very handy reference guide. You might want to say in your report that you have a very handy reference guide they can use with their essential oils. “A great primer,” so you might want to have a free report that you say is a free primer for essential oils. How about fitness over 50. I know that we have a mom who runs a blog with a website that she talks about strength training, beauty, and fitness when you’re over 50. Let’s look at the different reviews here. We should be seeing words like “Excellent tips.” That’s funny, “Kindle sucks for this book.” “If your muscle’s craving a stretch” – there’s a blog post waiting to happen.



Let’s look here real quick – “Romantic benefits” – I don’t know about that, but how about “Excellent stretching,” “A list of stretching for every ache or pain.” There’s a blog post or report waiting to happen. We would go on the next page and we would look here. I’m just pulling these out a hat. “Motions, angles, and reps.” That might be a good keyword. Let’s go to Google and see what it says for fitness over 50. See if we can find something. Fitness Over 50 – that needs a WordPress blog. Weight training exercises for fitness over 50. This is all right. It looks like WordPress, but I don’t know if I’m that impressed as soon as I see an Amazon listing. Let’s look up here. Fitness Over 50. “Anyone over 50 should have this basic guide.” That would be a good sub-‐title for something. “A must-‐have if you want to get going.” You could easily turn that into a free report. “Can’t get moving? This will help.” Now what happens is I want to take fitness after 50 and let’s see whether or not the gentleman who’s showing up in the blog post, Walter H. Ettinger – I don’t know if that’s him – I want to look for his blog. This is another way you study your market. He’s right here. He would be smart to have his blog, but he doesn’t. We’ll type his name into Google. It doesn’t look like he has very much. Let’s take a different topic. Let me see, home decorating made easy. This is something like Charlotte would use on her This Lovely Place. We would do a keyword research. That wouldn’t be home decorating, would it, Charlotte? It doesn’t look like they’re even giving me other keywords that would be related. That’s usually a clue for you. Go onto Google – decorating ideas on a budget has 5 million searches. Cheap decorating ideas, inexpensive decorating ideas. Now let’s go over to Amazon and inexpensive decorating ideas. Decorating Ideas Under $50. That’s interesting. That’s showing me, Charlotte, that mentioning an amount might be a great way. Decorating on a budget. This is not something you just do in five minutes, by the way. This looks like it’s something that would be more relevant. Budget Living Home Cheap Home. I don’t know that I would do that. Designing On a Budget, How to Decorate Your Home on a Budget – this has 138 reviews. Bingo. That’s what I want to see. Use What You Have Decorating. Obviously you don’t want to steal someone’s title. You could get in trouble for copyright infringement, but let’s go look at the content that they have down here. You guys need to pay very close attention to what we’re doing. “Down-‐to-‐earth advice for everyone.” “Practical budget friendly.” “Use what you have.” Something that comes to my mind would be the title, “What’s in the house? How to make it pretty.”



“Simple decorating by using what you have.” Using What You Have Decorating is copyrighted, but “transforming your home with what you already own” would be one. Oh my, Charlotte. I think you need to use that. Then do the study on here. Now we’re going to go back to iSpionage, home decorating on a budget. This is going to help us find other websites that might be using that. There are 335 related keywords, but let’s see what it says. Use what you own decorating. I’m very curious what’s going to come up for that. There’s two pages of keywords, interestingly enough. Let’s go look at domain searches for this, Charlotte. This is Lauri Ward and it doesn’t look to me like she has anything listed. Lauri Ward use what you have decorating – she obviously scored big. That’s a lot of posts on there. Redecorate.com. This looks like it’s probably her website. I wonder. “Use what you have. The pioneer of one-‐day redecorating and redesign.” Now what happens is we would have a great opportunity be paying very close attention to what her clients are saying – and listen to me closely here as we close out this session – not so you can copy her. Be authentic. Be real. How can you glean from what she’s doing and become yourself? “Use what you own to decorate your home.” She has “use what you have.” “Use what you own.” These kinds of words then should be showing up here. This is how you would start a new strategy. I’m curious here, use what you own home decorating. This is how you turn something into mirror yourself. Barbara has one-‐day decorating. “Use what you own in an hour decorating. Use what you own simple decorating. Simple quick decorating.” As you go through Google and as you go through Amazon and you start studying what’s out in the marketplace – which by the way, write this down. This is not something you do once in five hours and you never do it again. I want you to spend two hours a month. That means I want you to map out in your calendar one day every month for two hours and study what’s out there, because the internet changes every couple weeks. The internet changes ferociously. It’s very important for you to pay very close attention to the changes going on in the marketplace so that you, too, can adapt and change. This is what will show up here. These tags aren’t lying. These are reading your content. We’re going to end this session and we’re coming back at 5:15. At the end of that session we’ll have some Q&A. We’re going to be doing newsletters, optin pages, and more sales pages. We’re going to be talking about publishing times. We’re going to be talking about product releases versus launches. I’m very excited to help you and even use a couple people as my examples.



Session 2 I’m going to share with you the different things that you want to have in place for newsletters, optin pages, and sales pages. We want to make sure we’re focusing on WordPress today. I have a bit of an announcement to make for you. Many of you have gone through our Six-‐Figure Mastery course. Many of you have gone through our email marketing course, our web copy coaching, and our Autoresponder Magic. Obviously you know that anyone who’s trying to write copy that converts and has gone through those courses and has not gone through our copywriting course really is going to have a learning curve on their hands. But here’s the big deal. This is Wordpress 2 because two years later I’m sharing with you some of the things that I’ve set you up for success to learn. That’s what I’ve been doing with you for the last two years, setting you up for success. Here’s the deal. Setting you up for success required that there were some things that you’ve learned and some of these things we have to go step by step in. As I tell my Sapphires and my Rubies and my Diamonds, many of them, no matter what level they’re at, they really want to know as much as they can as fast as they can, and they want everything at one time. If I had taught you everything I’m teaching you right now before you were able to go through the basics of WordPress and then going through email marketing and then going through autoresponders and web copy with me, one of two things would have happened. I know you just ate, so I’m going to be very careful with this, but you would have either thrown up or puked, because there’s just no way you could take all of that information in at one time. It’s really important to have mastery as you process these things online. That’s why one thing you can depend on with me is I’m a process-‐oriented type teacher. This blueprint can be copied by anyone. Everyone will have a different skill set obviously, we’re all different people, but this can be copied by anyone. Coming this spring we will be doing Email Marketing and Newsletters 2, which will again be extremely discounted for you if you’ve already gone through Email Marketing 1. Later this summer we’ll be going and doing Web Copy Coaching 2, and then going into the fall we’re going to be teaching Autoresponders 2. Here’s the deal. All of these things line up together for you. Today I need to share with you different things about your newsletter and how it pertains to your WordPress site because that



is extremely critical. There are some things that you need to be doing with your WordPress site and your newsletter that will increase your conversion. First, all of the articles that you see over here are always also published in our newsletter. The only difference that you see in my newsletter is that there’s an Editor’s Note in the beginning that shows up in email. There may be a soft offer or a promotion at the bottom. There’s a little bit more rapport built, and that is the culture of a newsletter. But one thing that I want to make clear to you as we first start out, I am not a teacher of only putting half the article in the newsletter and the other half on the website. I have studied this over and over again. I know many people who are in copywriting and conversion, and here’s the deal. The deal is not that you want a click-‐through back to your website. We’re going to have plenty of sales campaigns that can do that. We’re going to do plenty of marketing campaigns that do that. I just gave you enough strategies to get clicks like crazy back to your blog. What you don’t want to do – and if you’ve been doing this, it’s as easy as stop it now; as of Thursday, stop doing it now. There’s no need to think about it. There’s no need to process it. I want you to understand something. Let’s all write this down. I’m going to take out my notepad like we’ve been using throughout the course. What’s important for you is to make sure when doing a newsletter or writing content for your blog, the biggest goal is – and some of you know the answer – is consumption. The goal is not, “Can I get you to click through?” The goal is not, “Can I just feed you a little bit?” Some people release their emails and I almost feel like they’re a lift note. A lift note is something that is short, sweet, doesn’t give away the secret sauce, and gets you to click through. There’s a time and a place and a purpose for that, but your newsletter is not it. If you’re publishing a newsletter with small little excerpts in it, I guarantee you I can double if not triple your results from that sales campaign and in the readability of what you’re doing if you would simply please put the whole content in the newsletter in the email and on the blog. You have to have multiple viewing opportunities for your audience. You will never find me reading blog posts on a blog. You will always find me reading them on my smart phone, reading them on my iPad, reading them through my Kindle, through a printed PDF or anything that I can highlight the heck out of and print. I’m not somebody who’s going to be reading out of a blog. If you made a connection with me, you would have access to over 220,000 clients. That tells you that not everybody’s going to read on the blog. Some of you just now as I was saying that were thinking to yourself, “Well, you would never find me reading it in an email, because I can’t stand reading on my smart phone and I don’t have an iPad. You’ll always find me reading it on a blog on the computer.” That’s why we need to have the full content on both.



The focus is consumption. That is our focus, as we’re going to talk about this second session with newsletters, optin pages, sales pages, and the like. Consumption. Here is a big million-‐dollar tip. If I can get you to consume a newsletter, I can get you to consume a sales letter, I can get you to consume a social media stream, I can get you to consume anything I publish. It all hinges on three things: rapport, consistency, and content. Here’s the deal. If you want your clients to consume whatever you write, it’s imperative for you to train them to do so, and I mean this in all the most genuine of ways. Do you want them consuming everything over on a website that’s not helping them? We’re going to study a little bit some of the things that go on on QVC because you can learn from them. Hello. They’re the biggest infomercial producer and they do millions and millions, if not billions of dollars of sales when people say the economy’s crashing. I don’t think so. The reality is they understand how to get people to consume, to stay, to be sticky, to have a deep relationship. Rapport building is it. You have to be building rapport in your newsletter. You have to be building rapport on your blog. No disconnect. We talked about that the last session. You have to be bringing people into a unified message, into a unified focus, into a unified goal. Now certainly we have 210,000 people, we have hundreds of people who purchased this, we have clients who are going through other different aspects, and we’ll have tens of thousands of people come back and purchase this, but the unified message going through all of our channels is that everybody has no doubt what Sandi’s doing right now. No one has any doubt what she’s teaching right now. There’s rapport. Consistency married to rapport is going to create much bigger profits for you than haphazard marketing. One of the biggest problems that I see with businesses who are just starting to blog as they’re using their WordPress and start using social media etc is a lack of consistency. There are some amazing articles that are full-‐blown training things for you on my blog. I want you to go back to my blog when this session is over, and homework #1 is get out your paper and your printer. I want you to set the ink so you can print, and I want you to print out the articles that have to do with consistency. Consistency and being consistent in your business is going to be huge. It’s imperative that you do things over and over and over and over again. Some of these articles, like Doing Less and Creating More, are going to share with you the absolute purpose of consistency. It’s very important that you’re consistent. Why? So you feel good as a business owner? No. Do you remember what I said in the first session? You want your audience to be dictating to you your marketing calendar. You want to be listening to your audience, just like Read Their



Mind: How to Hear What the Marketplace Wants and Build a Huge Business. It’s imperative that you’re listening so that they can tell you what they’re stuck on and what they need. Consistency will not only help you serve them regularly, but consistency will help you listen regularly, and consistency will get them consuming the content, which is going to mean bigger profits for you. You want it to be the same content. What’s going on in my newsletter in email, you don’t click through to my blog that day and find a different topic. The ezine’s purpose is simply another way to consume it. I need multiple ways for people to consume it. When you do a blog post, it’s imperative that you also do a Facebook post with the same blog post on the exact same day that you did the blog post. That’s why you’re seeing me doing this. That’s why the topics that we do you will see show up in my Facebook stream. You’ll see the different things that I released yesterday morning about comic book pictures, about cartoons, about non-‐relationship entities in your blog and how to properly use them and how not to use them. It’s not like there’s a different topic on my website. It’s not like there was a different focus. When you publish that newsletter, I’m going to give you the exact days you need to do it and when you need to do it. Consistency. The exact days you need to be publishing your newsletter are Monday and Thursdays. Historically in copywriting that’s going to get you some higher conversions. Don’t ask me why. The fact of the matter is we’ve got direct response marketing companies and marketing people who studied hundreds and hundreds and hundreds of thousands, sometimes people are on a list with millions, and when they send out a newsletter or some kind of ezine subscribed entity on Mondays and Thursdays before 6 am Eastern time, people will open it more and will consume it more. That’s 6 am Eastern. That means if you’re in the UK you need to be scheduling your newsletters for 6 am Eastern, especially if a lot of your people are in the US. When I’m over in Maui, which we do several times a year – I’m going to be there again June 1-‐18 – you’re talking a big time difference. I think it’s six or seven hours. When I’m getting up at 6 in the morning, you all have just finished your lunch and it’s 1:00 or 2:00. I can’t send my newsletter out then. As a matter of fact, it was so funny to me because when we first got to Maui this last time when we went in December, I was finishing up my newsletter. I had already written it and made sure everything was all right, and I’m getting freaked out on my blog because I kept getting ready to make it go live and I didn’t want it to go live until 1:00 or 2:00 am Eastern. I usually have my blog content go live a couple hours early, and I was sending it out in Aweber. I was thinking, “What the heck is going on? It’s like only 7:00 at night.” It was almost 2 am Eastern already. It was so funny because I got ready to go to bed that night. I didn’t pay that much attention to it until I got ready to go to bed that night. I opened up my smart phone and there was my newsletter. I thought, “What? What on earth is going on?” Here it was 10:00 or 11:00, and it was 4:00 already over here on the east coast. You have to make sure that you’re



marketing it on Eastern standard time. The whole economy of our financial market is driven by Eastern standard time. Here’s the deal. If we’re going to do our newsletter on Monday and Thursday, the newsletter should be before 6 am Eastern time. If you’re going to do any kind of sales page or letter that day, I want you to put it between 11 am and 12 noon Eastern standard time. I want you to give it at least five or six hours of a break between the two. Don’t be sending out your newsletter at 6 and then sending out a sales letter at 8. Once you’re building rapport and you’re consistent and you’re doing content the way you should do, you can send a sales letter any day you want, but I would prefer they be Tuesdays and Fridays. Wednesdays and Saturdays are a great day to just send out like a personal note, a personal update, a recap or encouragement to your list, and all of these should be put on your blog as well. You probably noticed I started doing that. We saw some ridiculous conversions go up because we started posting a personal update, a little snippet. Anything that goes out in my email quite frankly now is ending up on my blog. If I send out a solo sales page I’ll end up sending it like a lift note on my blog. What this is doing is there’s a lot of content going through my email and I want to make sure that it’s actually hitting Google as well. These are great days for publishing, but here’s the deal. The rapport, the consistency, and the content. People need to consume all of that. If I can get you to consume a newsletter, I can get you to consume a sales letter. I don’t want you to browse it and think, “I’ll look at it later.” If I can get you to consume a sales letter, I know I can get you to consume my social media stream. I don’t want you just looking at it occasionally. I want you to be waiting for the very next thing that comes out. Many of you have mirrored us and modeled us in this, and you see the ridiculous results. It gets to the point that any time you publish anything, not a day goes by that I do not get emails and replies. If you reply to our newsletter, by the way, it doesn’t come to Support or anybody. It usually goes into a stream and then it filters, because there’s way too many emails that come through, but they send me what comes in for me personally about it, and we get over 100 replies a week of people saying they wait for any email I send, and when I do send it it’s the first one they open. That did not happen just because I’ve got pink hair and people think I’m cute. The fact of the matter is, I have worked with my clients and I have read their mind. It’s important that when I do regular content, regular SEO on my blog, which means that I’m using the words that they say, regular sharing, it becomes a big blueprint and they’re following it. Many of you have found this to be true.



We recommend, just because it makes it a whole lot easier, publishing in your WordPress blog Aweber. I have a real concern with some of the email programs that are out there. First, an email program should not make you pull your hair out. Second, I find that Aweber is the simplest thing for everybody to use, and I find that people stay away from these high-‐glossed over flashy email templates. Your email template can make or break your conversion. This is not an email course, but the reality is just like you don’t see a whole lot of flash and bells and whistles and moving graphics and all that other kind of stuff, you see professionalism on my website. The same persona and the same banner. By the way, just like when I showed you my Facebook, my Twitter, my website, my timeline, all of that – the same picture is showing up in my newsletter. Watch for disconnects. This makes it a whole lot easier for people to consume what I’m sending out. What I want to show you as well is that when you do a sales page – and I’m going to turn this video off. This is a brilliant video, is it not? I’m very, very blessed to have my genius son. He started using a camera when he was 12. This was a kid who skipped grades in school. He had the periodic table of elements memorized by the time he was 8. He could rattle off for you every figure in history and was just ridiculous. He created this amazing video. He will be, by the way, at this event in Dallas. He’ll be taking your testimonials. By the way, if you’re coming to Dallas, Jeremy will have a video camera and a whole lighted studio set up there for you. Not only are we going to get testimonials for here so we can advertise your business on the bottom of the testimonial, your business will be seen in all of our marketing, but we’ll also be doing testimonials that you can go back and even do intros on your own website with his video camera. You can grab some of those testimonials. We also will be having photography taking place there in Dallas so that you can have photo shoots just like I had done. With a sales page, the #1 thing that you notice is no sidebars. We need the focus to be right down here in the screen. Watch my arrow, right down the middle of the page. The first attribute that will keep this focus in the middle of this page – isn’t this fun? Pink hair, the rabbi, and the Mindset Maven. It’s going to be a powerful event. You want to make sure that you have no sidebars. Secondly, do you see this dark screen in the back? For some of you, this is all white and your copy is getting lost. I want to see dark here. Use a vanilla color or white color in here. This makes a huge difference for consumption by just complementing the background. Make sure the background is darker. Occasionally I see people where the background is white and they do black here. There’s probably 10% of people in our client base that that would be applicable for. Usually they end up in my private coaching and I have to show them how to do that, but for the rest of us I want dark background here and no sidebars.



Make sure that the #1 thing that your clients are looking for – our clients are looking for loving people, serving others, and creating jobs. I’m one of the only female marketers, and maybe one of the only internet marketers, who ever speaks about creating jobs. People constantly talk about making a lot of money. Hello? If you make a lot of money you can create jobs. Duh. When I start talking to people about the fact of the matter is go beyond yourself and make jobs, people started thinking bigger. When I started helping people realize that literally God doesn’t want to just transform your pocketbook – and He will – He wants to transform your life. He wants you to change the society that you enter. The copy that I have chosen is very specific for what my clients want, very specific. The Read Their Mind book will teach you how to do that, and it needs to be at the top of the page. I recommend that there’s always a few words above your picture and then a bold statement below your picture. We’re teaching, and our clients realize this – we’re going to be teaching a lot of in Dallas, but we’ve been teaching for two years that your internet website is not just some pseudo-‐fake online cyber identity. It is real estate. Write this down right now. “My website is real estate. My website is in a literal territory on the planet earth called the internet.” You’ve heard it said that if Facebook was a country it would be bigger – and I don’t have the statistics off the top of my head – the reality is, wherever people gather, those are real places. This is in my copy. Your website is a real place where you’ve been given assignment to a territory and you have been designed to transform that society, to create jobs, to love people, to bring health, to help them make money, to help them find freedom, and you have got to be on top of your game and your business skills to do so. This is not going to happen with just a bunch of prayer meetings, although I’m a praying woman. This is not going to happen just because you hang out on Facebook and talk to people and consume a bunch of free products. All of you understand that by investing into this course. Here’s the reality. If you want to attract the right clients, you not only have to speak their language, but you must speak to where they’re going. You have the responsibility to lead them. Are you a conscious, enlightened, spiritually-‐minded entrepreneur who wants to create a bigger change in the world than you ever dreamed was possible? This is it. You must shorter down in your copy speak to where they need to go. In your copy you must introduce, “Announcing,” “This is it!” “We’re rolling out, opening the door.” This is your introduction. This is kind of like up here where your emcee is talking, and then the introduction comes. This is where many people drop it. They forget after the introduction to start firing some bullets. I don’t mean bullets that kill, I mean bullets that convert.



This is where I talk about moms and dads raising their kids and learning a business. This is where I talk about children with a mindset for financial freedom. This is where families don’t struggle with debt. This is where genius minds have a platform to grow, and free spirits can fly as high as they want. Where the heck did that come from? Is it because I’m just such a great copywriter? No. I hope I can burst your bubble. It’s because I’m listening? Who’s writing my marketing campaign? Who is in control of my editorial calendar? Who am I studying more than my product? This is what people said to me. Moms are raising their kids and the dads are there and they’re running a business alongside mom, rather than just mom being there. When societies are not concerned about gloom and doom media because they’re too busy delivering products and services to other people. These are the things that people have told me. “I want to love people through business as people are shopping for their everyday needs.” If you haven’t listened to that broadcast right there, you need to get it done. Listen to it while you’re sleeping. Let it form a new message in your heart. Now it’s time to deliver what you’re going to say. What is it you’re going to say? What are you going to do? What are you going to provide? What are you promising? What can you give me? “What the heck is in it for me?” That’s what your client is thinking, and you have to tell them. Don’t assume they know. We’re going to teach people how to protect themselves from living somebody else’s dream. I’ll tell you what, every company needs servants. Every company needs CEOs and assistants and teams around them. People who hang around me in our company tend to get very wealthy. It’s very interesting. They’re not just protecting Sandi’s dream. No, this is not about Sandi’s dream, because Sandi’s dream was way smaller than the dream that God had for A Real Change Int’l. This is about creating a dream so that you go way beyond surviving. Where did those words come from? Securing your family with three things that if there was an economic crash you could still do to make money, that you could still do to procure a profit. These are all words that are currently used in the marketplace. Raising children like entrepreneurs. I can’t tell you over and over and over and over again, almost to the point that it challenged me and still does – I’m not quite sure what God will require of me, I’m not too clear on that yet – so I said, “Okay, I’m going to reach out and teach this at this event.” Here’s the deal. Many people have asked me. “I’m still learning how to do a business and I have a 16-‐year-‐old, I have a 20-‐year old, I have a 23-‐year-‐old who’s ten times better than I am on social media. I have a 17-‐year-‐old who’s killer on a computer. I have a 13-‐year-‐old who knows



how to do graphics.” These words are things that people have already given me. This is a family-‐friendly event. I’m not selling you on this event. Quite frankly, if you don’t have a seat at this event, I sure hope that you will. We’re going to actually have a radio station streaming some of it live into Dallas. Talk about God taking me out of my comfort zone! Like I’ve always said, if you’re not completely exhilarated and terrified at the same time about your goal, it’s way too stinking small. It’s kind of like God said, “Ah! I think I’ll have you eat your own words in all the right ways.” Here’s the deal. Make sure that you’re saying what you’re delivering. What are you delivering? Say what you’re offering. Throw in some bonuses. Anybody coming to this event is going to need Wordpress 1. They’re going to need email profits and campaigns. They’re going to need the web copy coaching. They’re going to want to meet me with my book. Make sure that you offer a bonus. As you create your info products, don’t forget that some of them need to become bonuses for your other products. Give me a bonus. Quite frankly, the value of this bonus is about the same price as the ticket, so you’re essentially getting it for free. Quite frankly, don’t look for crap in your inventory that you can’t sell as a bonus. Let’s be honest. Let’s work with integrity and honor. Let’s give people things that are going to change their life. Make sure that you have bonuses. It will increase your conversion. The person who brings the most amount of guests get a ridiculous bonus, a special offer. The last event we did in Dallas we gave away an all-‐expense-‐paid trip. We flew them there and it was just absurd. The amount of people who competed in that and had a great time, it was fun for all of us. We’re kicking it up a notch. What’s another bonus that you can do? We give discounts to our coaching clients. We actually even have online viewing. I always recommend that your online viewing for any kind of event you’re pitching is more, because people are paying for a hotel, they’re paying for airfare, they’re paying for food, and they’re taking time away from their office. You don’t want a bunch of people who don’t really care. You certainly don’t want it to be two to three times the price, but we always make our online-‐viewing tickets about $50-‐$100 more. They get the recordings, just like the people there, and we want people to be very serious. The last event we did in Dallas, I think we had 67 people streaming in. It was wild. Then we streamed in our Saturday night event, and if I’m not mistaken there were like 40 countries. It was just crazy.



Let’s go this sales page again. I’m going to show you the same kind of thing. No sidebars. I did not put a statement up here because I have one big colorful statement right here. “Magnetically Charged and Highly Converting Copywriting…” Make sure that you’re talking to me and you’re giving me stories. This is the same class that these two ladies took, and other people on our list who took this who are now running businesses. This is a shorter way to do a sales page. This is for instruction, not necessarily a live event. I’m going to give bullets on listing what will be included. We’re talking about what? Bonuses. What else do people need in order to get started? We wrapped bonuses as well. Occasionally I might recommend on your WordPress blog that you do multiple payments, but make sure that you always have yourself prepared. Don’t make them so cheap that you go broke if people didn’t pay. It’s very, very rare. If we do 178 sales on something, we may have two or three people who aren’t that honest and don’t pay, so you have to make sure that you’re prepared for that. Don’t be doing it so cheap that you’re cutting your own arm off, because obviously there’s marketing and everything involved behind the production of a product. Sales pages again. No sidebars. Time-‐sensitive. Make sure there’s a time-‐sensitive date on it. Product releases versus product launches. We have discovered with WordPress blogs that I do not ever have product launches, first of all because to me it’s almost like prostitution. These people come out of nowhere and have this huge launch. You’ve not heard from them for six months, and all the sudden it’s the latest and greatest thing. It’s the thing that nobody should do without, and they’ve got all these different JV partners and all these different things, and then they disappear again for six months. Behind all of that you didn’t hear that more than 47% of the orders or 37% or whatever are returned. They had all kinds of expenses. You heard about the $2 million launch, but you didn’t hear behind it that the guy made $125,000. Oh my gosh. He could have easily run a business part time through a WordPress blog and have it selling all the time by doing a product release and not a launch. We always do releases. Many of the things that I market, however, are going to be time-‐sensitive, like this course. It was completely sold out, and here’s the deal. We’re going to be putting all of you into a membership site so you can get these recordings, so we had to put a time-‐sensitive date on it. We had tens of thousands of people who came in since that sold out, so I knew I had to open it one more time, but at 2:01, boom, bam, gone. Time-‐sensitive is important, and that’s when you



do your best price. If people try to buy this after that it’ll be $197. Time-‐sensitive doesn’t mean you necessarily take it off the market, but time-‐sensitive is to have a release price. I’m really excited about what kind of questions you guys might have as well. Now I want to tell you that periodically you’re going to have a need to do something like what we did with the Emerald program when we put this into Optimize Press. One of the reasons that we did this was sheerly a test to see whether or not this kind of membership program – digital or hard print with multiple writers, it’s never the same content that you’re going to see online – whether or not it would sell. This is on a sub-‐directory, still all the traffic at A Real Change, and it’s going to be in something that creates a little different look. I’ll be honest with you. Optimize Press is great for a sales page like this, a special promotion, or a membership. We’re going to work on getting these videos into an Optimize Press membership site. But here’s where the problem comes in. Optimize Press is not super user-‐friendly. Some of editing the copy in there can make my head spin. Some of the different tweaks and things that you can do can look great, but overall SEO, putting sidebars, keeping different things flowing, there’s a bigger learning curve. You may want to hold a message for something that you’re launching, which quite frankly is the premise of what other people teach with five websites in one business, to have it totally on its own. That’s the total sheer focus you’re going in. That’s separate. Our Emerald membership is a private high six-‐figure company all on its own. It has its own little culture and it is a bonus for a lot of our coaching, but it’s on its own. Using Optimize Press would be great for that, but I don’t recommend that you put your whole blog in it. Again, some people will say, “I disagree with you, because I’ve been using it.” Most of the people who use it easily usually have some kind of technical background or programming etc. If you want to test one little website, or you want to launch a new info product with Optimize Press, have at it, but the structure is you’ve got to stay within the same domain. This is one directory, this is another one. We want all of that helping our Google ranking. I don’t want multiple domains. Read the free report on my website on the biggest mistake people make in WordPress. You’ll find it right up here, Optin Offer, scroll down to WordPress Mistake. This does not violate that mistake, and yet again it follows the same principle. People are looking for things that are typically only published in like a mastermind-‐type session. Having Bill Glazer write for this, Rabbi Lapin, people like Shane Ellison who’s on Fox News and CNN for health, Dr. Jack Atnip who’s been married to my spiritual mother for more than 50 years, teaching on things that they’re expert at. We have new people every month.



This is standing a little bit in a different way away from the other site, but do you see how the branding is still the same? It’s still all synonymous, the blueprinting. You’re not saying to yourself, “Oh, I wonder if this is Sandi’s site?” It’s obvious to you that it is. Again, please note that the style of say this sales page is still very similar to everything else that we did. It’s not done completely different. Please make sure you keep your colors consistent as well. You can see here that one of the features with Optimize Press is they tend to make everything gray, again not my favorite. I can have somebody go in and do purple, and then we lose this banner, so again I was testing it. It’s almost like three-‐dimensional. We also did Optimize Press here on an entry page for my book. This was completely all done in a campaign that went to over 25,000 downloads already on this, and this was our free download version, a lead gen. This went all over with Google ads, Facebook ads, nearly every publication that I write a guest blog for, this is in my Facebook and Twitter streams several times a day. Again, it’s separate but it’s still all on the same domain, and it’s mirroring everything else we do. Now, some of you, your head’s about to tweak. My advice for you is this. I want you to master this first. Many of you on this call heard me say two years ago, “Get 50 articles on your website and watch what happens.” Angela Brooks, I’m going to unmute you. Being that you’re a Diamond, I want you to text me that I can talk to you. I want to make sure you’re not in some country western bar line dancing in the middle of the class or something and there’s all kinds of noise. [laughing] Since you are a Diamond and you have my cell phone number, can you please text me? I want to ask you a question about when you got your articles on there. One of the biggest things I said two years ago was make sure that you have 50 articles on your blog. Some of you just went clunk! You just fell over. You’re like, “What the heck? I’m still trying to write my first 20.” There’s hope for you, it’s okay. I remember when I decided to go in this direction. Oh my gosh, I’m going to be extremely vulnerable with you all, just to show you you don’t have to have everything perfect. I’m going to go way back here to 2009. Even some of the pictures in here – all I’m going to say is, man, I look a whole lot better when I’m almost 48 than I did then. I mean, still cute, but I’ve had quite the transformation. I want to show you something – a different girl, you think so? Here’s the deal. This is what’s happened in building a business. This is what’s going to happen to you. Your articles are going to be changing. Your content is going to be changing. How you’re writing will change, and it’s all going to be good for your blog. The reality is, the goal is to get 50 blog posts on there.



This is one of my favorite articles. It’s about having ADD in your marketing campaign. You can see that this was very short, and I went and did a little multichannel marketing radio. For a little while I was doing multichannel marketing radio shows. I haven’t been doing them for a long time, but the fact of the matter is that your blog is going to evolve. Your goal is – write this down – “I want 50 articles.” The way to get conversion on your blog is to have consistent content. Over and over and over again, regular articles. Your articles are going to evolve with you. Angela, I’m going to unmute you. I’ve got you up on the screen and I am so proud of you. Everybody knows your story about being able to replace your income and be able to be promoted to administration from the graveyard shift as a nurse. I want you to share for just a few minutes. There was a time way back when when I had showed you and asked you – let’s go way back here in June of 2010 – and we had decided it was time for you to start talking about some of these articles that you see – Happiness with a Mental Illness, Alcoholism, and Anger. Quite frankly, all the different things. God’s all over this thing, because my hair’s standing on end, the things that you were facing on a day-‐to-‐day basis. I remember when you said to me, “Oh dear,” and she does have an interesting topic on the front of her website. You all better read that. It’s important that they read that. We’ll have tens of thousands of people that come back to your blog simply because that topic is there, and well done as a nurse, because it is a sensitive subject. We’ll now refer to Angela like Dr. Angela, the Happy Marriage Nurse. Do you remember when I said to you, “Start writing articles very similar to like what’s going on in your workplace”? We talked about how once you got 50 articles what would happen. I have not told you I’m bringing you on the call, and I don’t know how many Bud Lites you’ve had, because I know it’s your day off. So share with me what happened after you had like 50 articles on your blog. Angela: When you first said that to me I was like, “Who wants to hear what I do at a mental hospital? Nobody wants to hear that stuff,” so you kept encouraging me to write about what I did on a normal basis, and the result was crazy. Sandi: Define crazy for me. Angela: When I hit the 50 mark, which was my goal at the time, all the sudden people started talking back to me. They were emailing me, telling me that I had a subject that was very sensitive to them and they could relate to what was going on because maybe they had a family member or they were a nurse and they were burned completely out and they understood.



When they started responding to my newsletters like I wrote it directly to them, that’s when things began to really change. It was really fun to know that people were reading what I thought was way normal. Sandi: As opposed to like this is the gal who works at the mental hospital, so let me peek my head out of the closest and talk to you about it, and hopefully none of you think I’m nuts, you know what I mean? Here’s the different thing. Angela, I know your personal growth is good enough and it’s big enough, so I’m going to give you a few tweaks. Do you see the multiple calls to action? Here’s what I want you to do. I want a shorter bio at the end of your article, and right here you have one call to action, you have another one here, and another one here. Pick which one you want and you’re going to get even more conversions. You asked me twice to leave a comment, so now I’m feeling almost like you’re jumping over the fence and like, “Comment on this, will ya!?” [laughing] You hear Angela going, “Okay, got it, got it,” and I’m sure she’s got her pen out. Just by tweaking this and having only one call to action, you’re going to get higher conversions. The other thing is remove this copyright. That needs to go down here only. I believe you already have it. We’re going to talk about that momentarily, but remove that as well, because it almost makes me feel like it’s overly professional. Those tiny little tweaks will help. You said something really big. People started talking back to you, and that’s the goal. We’re reading their mind, listening to what they’re saying, putting something out there, and they start talking back to us. Actually, we’re going to do a couple sessions in Dallas called “Read Their Mind Part 2: How to Talk Back to Those Who Are Responding.” That’s what’s happening to you. As soon as you got 50 articles, do you remember what started happening to you on Google, because I remember when we were in Google Analytics and I’m going, “You’ve got to be kidding me!” and you’re like, “Is it good?” I had the same call with someone else recently. I was like, “Woo hoo!” and she was like, “So is it good or is it okay?” Tell them what happened once you had 50 articles. Angela: I started getting picked up by other people reposting my blog posts. I started writing for two nurse’s magazines because they had picked it up on the Twitter feeds and some of the other social media sites. All of that was at 50, and it just kept going from there. Sandi: Here’s what’s wild. 50 articles divided by twice a week is going to take obviously 25 weeks, divided by four weeks, so it’s like going to be like 6-‐1/2 months – February, March, April, May, June, July. That means that by July when we get ready to release some more



autoresponder and some more web copy things, some of you could be having ridiculous momentum. Angela, you said other people wanted you to write for them. I know that you have Nurses Together. You also have Scrubs magazine, which is huge, and other places that were asking you to write for them. This has to do with the fact that you have consistent content. We’re going to go back to our notes over here. You’re building rapport and you’re doing it on such a schedule that I can now reliably turn to you. The last thing that I want to address, and many people have heard this but it needs to be on this product so everyone hears it – the reality is, Angela, you not only began to make money in your cottage industry that you work 10-‐12 hours a month, your home business, but you were actually promoted in the workplace from someone who worked with the patients who came in in chains under state arrest. It’s a state-‐funded hospital, by the way, for anybody listening to this. You got promoted to administration. They gave you how much for your own office to decorate and whatever? Angela: Well, I haven’t been told no yet, and I have been ordering quite a bit of stuff lately. Sandi: Didn’t you say something like there was $5,000 on that card and they need you to buy furniture? Angela: Oh, it was $20,000 for furniture. Sandi: You see how casually she says this. She had a dream to build a small business, and she’s being consistent in rapport and in content – and everyone, I’m going to pray that the God of heaven helps you get this right now – yet in her regular job as she’s investing into herself, her pipeline is expanding, and administration is watching her. She doesn’t know that they’re watching her. As a matter of fact, when they’re asking her, “Where are you going? What event are you going to? What seminar are you going to?” she’s thinking, “Sandi, they just don’t want me to grow. They’re just jealous,” and probably so, but I was like, “Just be faithful. Just be consistent.” I had no idea what they were doing. I’ve never worked with hospital administrators. I’ve been in too many patients myself on the patient side, but I don’t know the mind of an administrator. They were watching her to see what she did in her small home-‐based business to see whether or not she qualified to be in administration, because consistency, rapport, and knowing the content was imperative in administration. Angela, all kinds of things began to grow for you and multiply exponentially with the consistency of those posts. I’m so proud of you. Thanks so much for taking the time to be on the call and answer my questions.



Angela: I wouldn’t miss it! Sandi: By the way, Angela took a day off today. This girl has not missed one product we’ve ever sold. There’s no such thing as anything I’ve ever released, even if I took it off the market and thought it was a good beta test and that’s as far as it’s going, she has it. I’m very proud of her. Here’s the deal. When you’re building your business, I don’t know if I can do this on my WordPress screen – I’m going to hope I can and ask for a little help from some angels here – here’s your pipeline. Into this pipeline and as we go down into this pipeline, what’s going to come out of this pipeline is whatever you put into it. Here’s the deal. I am not trying to sell you on anything. I want your business to grow. What I want for your WordPress site to do is for this pipeline where you’re starting out here as a beginner, I want your pipeline to do one of these things where it’s that big. But the way that your pipeline grows that way is you need to have consistency. You need to get beyond just free training. All of you have done that and you’re on-‐track. You need to listen to your audience. You need to let your clients drive your content, build your marketing calendar, and be your editorial team. That doesn’t mean you give them access to your WordPress site, by the way. That means that what you’re doing there is you’re letting them share with you what they need. You need to be faithful with your hours in building your business. We’re not building hobbies. We’re building a business, and if you want your business to pay you like a business, you need to be faithful with those hours. Here’s what happens. Your outflow is directly dictated by what you personally pour into your pipeline. That’s how you make your pipeline bigger. Your outflow is directly dictated by what you personally pour in there. If you are faithful to your clients, they’ll be faithful to you. If you are one who studies and improves your skills each and every day, each and every month, each and every year, you will have clients who do the same. If you are faithful to get past your own stuff – this is why I’m vulnerable with you in our newsletter of things that I had to get past and am still getting past – you will have clients who are also faithful with that. Your outflow is directly dictated by what you’re pouring into your pipeline. If you want to get into Google, if you want things to convert, this is completely directed by what you’re doing on a daily basis. I want to show you some of the keys in the back about your general header, the top here, and the general footer. We had mentioned this plugin. I do not recommend you have Terms of Service in your navigation panel. I’m going to go back to my dashboard so I can walk you through this. Many of you have put your Terms of Service like a button in your navigation panel.



That means like up here you have Terms of Service, or you have – like Angela did – your copyright in your content. Here’s the deal. What I want you to do is properly represent yourself as a business. The reality is, in the internet world I’ve had people take my Inner Circle content, I’ve had people take my audios and different things – I’m not a victim and I’m not asking you to feel sorry for me; this is a reality of being successful – they take my content, they transcribe it, and they turn it into their own blog posts. Whatever. Did you hear what I said? Your outflow is directly related to what you pour into your pipeline. If somebody is pouring what I have worked hard on, my blood, sweat, and tears, what I have learned, what I know to be true, what I have proven and they don’t know it to be true and they’re putting that in their pipeline, their outflow is going to be corrupt. They are not going to prosper. Their fortune is going to dry up like a sandy desert. I don’t have time to police that. The reality is that your copyright notices and things on your website, you don’t want to make people afraid. I have to every time I release an Inner Circle say, “By the way, this is for your personal usage only. Don’t use it on your website. Don’t call it your own. Don’t transcribe it. Don’t copy it. Don’t share it.” But above all that I’m sharing rapport. I’m making sure that community feels safe, so it doesn’t appear wrongfully that my main concern is that nobody robs from me. No, my main concern is not that people steal from me. That’s not the thing I worry about. I let my God take care of that. Shoot, He’s got a good accounting system and I pray mercy for people. The only reason somebody would steal from you is because they don’t know how valuable they are. They don’t realize that they have huge potential and maybe they’re not willing to pour the time in, so I want to pray mercy on people. I don’t want my website to have Terms of Service at the top. I don’t want the big arresting thing on the bottom with a copyright. I want it done professionally and appropriately. You might want to put a tagline. I just put this up here today, this here – “Are you new here?” I really, really like what Dave Ramsey has, and I have Jeremy working on this for me right now. There’s something on his website that pops up in the corner. It’s a picture of him and it says, “Are you new here?” It’s so funny because if it was me, I would probably have it on every single one of my pages. I don’t know if I can actually find it. There’s a cool little banner where he’s standing in the corner and he says, “Are you new here?” That’s what I’d prefer to have. By the way, Dave Ramsey is the #1 financial expert for getting out of debt and for running your business. I have amazing respect for him. Dave Ramsey endorsed Rabbi Lapin’s book, Thou Shall Prosper, and my husband and I are actually spending seven days with Dave and his team on this intimate 7-‐day experience.



It doesn’t look like I’m able to find, “Are you new here?” This is what drew me here. This is the other thing, he has so much content I’m getting lost. I have something for “Are you new here?” We’re probably going to put a button here later. We want to create a roadmap for your success, what you need to go through first and what you need to do second. Your general header, I recommend you put some kind of call to action to the new person. Never forget who you’re talking to. Obviously some of you are newer with us, and some of you have been with us for awhile, but there’s a certain group of people who don’t know who this pink-‐haired lady is. They don’t know her story. They have no idea that I’ve personally battled 14 different diseases. At one time they gave me a year to live. God has repeatedly miraculously not only healed my mind, not only delivered me from a horrific past of being gang raped and a horrific childhood where I was not groomed for success, but He’s been so faithful to help us pay off enormous amounts of debt and prosper us in a way that is just extremely generous. He’s been extremely generous to my family and our entire company. There are people who come to our website who are not aware of that, so one of the things I want to do is direct them to my 30-‐day course. Some of those things I share in that course. Your general header settings are going to be in your admin panel. This is a bad habit of mine. I have multiple windows. That’s why I have two screens. You’re going to go to your plugins and we’re going to go to General Header & Footer. If you wanted to install that and you don’t have that one, we’d go to Add New and then just type in General Headers & Footers and it would be the first one. It gives you the ability to edit a general header or footer. Then we’re going to go to Settings, and under Settings you’ll see General Header. I actually did this in a post, so here’s what I did. I went in here into a post, because I don’t have time to figure out all the HTML gobbly gook and neither do you. I’m using Dean’s SCK Editor, and I went in here and posted the content that I wanted. Let me show you what it looked like. Initially I posted it in black so I could see it. I knew this was the content that I wanted on top of my website. Then I knew I want it centered on my page. I don’t want it over to one side, I don’t want it like that, I don’t want it spreading out, I want it centered, so I centered it. I picked the size font I wanted. I did it in a post that hadn’t been published obviously. Then I went to Source and I cut and pasted it. When I cut and pasted it, I put it in the general header, and then this is what it came out like in white. My general footer actually has a disclaimer in it. This is where you might want to put a disclaimer. It also has a copyright notice. I recommend that you get a PO Box for your business and that you do not have your home address on your website. I recommend that you have an



office phone. If you don’t have one, get a Skype line. Everyone on my team uses a Skype line. Anytime I want to access those or check those I can. Get a fax number from efax.com. All of this down here – and these are clickable links – are all done in the General Header & Footer section. Again, we did all the HTML in a post. My disclaimer says that I’m not a part of WordPress.com. I’m not a partner, employee, or even an affiliate of Automattic Inc. Automattic Inc owns WordPress.com. “I have made millions of dollars with this tool and want to share with you what works! It is my single biggest tool for success.” I’m not some kind of WordPress affiliate. I also state, “Unauthorized duplication or publication of any materials from this site is expressly prohibited.” Does that mean that I’m chasing and following every single person who steals it? Heck no. I usually just pray mercy. Some people need a notice. We had somebody who purchased my swipe file, went through the whole thing, told us they went through it, then said they didn’t want it, and we said that quite frankly it’s illegal for you to use any of that content. That’s a violation of federal copyright, and for some reason they just thought it would be okay for them to keep looking at it, even though they wanted a refund. I have no idea what planet they were born on. I think in the last two years we’ve probably sent out four or five letters from an attorney. I don’t recommend you necessarily have an attorney on staff, but I recommend that you have things in place on your website that will represent you as a professional business. We’re doing really great with as many clients as we have and that occurring. When you have hundreds of thousands of clients you’ll have more of a need for that as well – your PO box and different things like that. Again, that is done easily in the general header and footer. I do not recommend you do keyword stacking. You don’t go putting your keywords in here. You don’t try to stack information in there. I don’t want you to try to put white font on a white background. That’s something that will get you Google-‐busted. We have gone through many, many things today. We’ve talked about your first page of Google strategy. We’ve talked about why five websites in one business is a great recipe for a nervous breakdown. We’ve talked about how WordPress out of the box is not only fantastic, but it has many tools it didn’t even have two years ago. We talked about the upper right-‐hand corner on your website being where your optin should be, where your real estate is going to be converting. We even talked about keywords and tags, and how to link social media, Google, and your blog in an SEO focus that can’t be beat. We even talked about a new plugin that I recommend, and I recommend you not use Scribe anymore. If you love Scribe, use it. My disclaimer was if you’re using something and you love it



and you don’t want to stop using it, it’s not broken. I’m just staying that I like this other plugin better, and it’s in the first part of our session. We talked about as well different plugins that you want to use. Tiffany will have an entire list for you that will be in the Forever WordPress group within the next day or two, where she’ll glean from this recording all that I gave. We talked about always making sure you’re not writing about your product, and that you don’t want to be mapping out your content. We took some ridiculous notes about why there’s nothing wrong with having a business map, but we do not recommend you always talk about your product. We also don’t recommend that you constantly map everything out ahead of time. It’s imperative that your major focus is on your clients, and the focus is consumption. It’s important for you to remember that everything must be connected. Look for disconnect. We had screen captures of what you should be looking for – where broken links are, where shopping cart buttons aren’t working, what could deter and harm your Google ranking. We talked about how your Facebook, your Twitter, your Google+ and everything is linked together. There needs to be a synergy there – what it should look like and where big mistakes come up in the content you’re using, the words that you use, and in your pictures. We talked about list building strategies. I even showed you one of my optin pages. I showed you how it was later released through social media. We scheduled some tweets and Facebook posts. I showed you about putting your optin in your header and gave you some great information on that. I also showed you some Google AdWords ads that we have, and even showed you that the same thing’s in a magazine. I also showed you in our first session how to spy effectively on your competitors, and I suggested that you’re not spying on them to constantly watch what they’re doing, that you’re not following their newsletter and following their feeds – nada – but that you’re aware of what the content is, where it’s being used, and how you can use it in your business, not by copying but by reading your client’s mind. We also showed how to use Amazon and how to use Google, how to turn those into content strategies, optin strategies, and even your blog. We started out today with regular content, regular SEO, regular sharing. We shared how this is a big blueprint for online. We gave the right times that you should be publishing your newsletter and your blogs, and how these work together to create the most strategy for you. I recommended Aweber, which is the #1 email program that we’re still using to this day. I also talked to you about why sidebars need to be removed and how to activate nav menus. We talked about being able to use tags, plugins, and things such as that. There’s plenty of



training in DIY themes that we recommend for Thesis users. You also have an entire month of Forever WordPress. Starting by noon tomorrow, everybody will be added to Forever WordPress, which is a community on Facebook that we run. We talked about product launches versus product releases, and we also talked about how to keep things consistent, building rapport and being content-‐driven. I want to be your servant for the next half hour. That means that I want to give you an opportunity to raise your hand and ask a question. I’m going to bring you on the line. Maybe I’m going to even look at your website. I’m going to clear the queue and now I want to give you an opportunity to raise your hand. I’ll give you a couple minutes on the timer for anybody who has a question or anything that I can assist you with. Go ahead and raise your hand. I have Bridgette. You’re on the line with me. How can I help you? Bridgette: Hi Sandi. You blew me away when you said that when we send out our newsletter, don’t link it back to the blog, because that’s what I’ve been doing. Sandi: Obviously you want it to link back to the blog in the newsletter so that people can come and comment, but don’t break it in half, like half your content’s in the newsletter. That’s a strategy that copywriters use. Clayton Makepeace was very famous for that, and he’s a brilliant copywriter who’s since retired, but the internet has changed drastically in the last couple years. That’s why currently that wouldn’t be a new media-‐friendly way. Make sure that you have full content in the email and full content on the blog, because I might not be someone who reads it through email. Bridgette: Okay. I just had my blog done. It was completed as of last week, so I’m a beginner with everything. Would you take a quick look at it if you can? Sandi: I sure will. That would be fun. Let me close some of these windows, because I’m a window-‐aholic. Sometimes I’m like, “Oh my gosh, where are my windows?” and my husband is like, “What do you have, 73 windows open right now?” I’ve got 54 inches. What is your URL? Bridgette: It’s www.CExecMom.com Sandi: “Helping mompreneurs move from workload overwhelm to getting it all done in six hours or less daily.” Right on. My advice to you on the copy there – “workload overwhelm” – I don’t know how many moms come to MOPS meetings or meet after PTA meetings or gather around at church or something like that and go, “You know what, I’m just overwhelmed with my workload.” Basically they talk about pulling their hair out. They talk about, “I’ve got so many hats, you all wouldn’t know I



didn’t have enough heads to fill them,” you know what I mean? They may talk about, “To-‐do lists? I’ve got a to-‐do book, what are you talking about?” What you might want to do is, “Helping mompreneurs move from pulling their hair out to getting it all done in six hours or less daily,” or “To help mompreneurs move from…” – and I like how you’re talking there because it’s getting me to want to move along in the copy – “to move from being stressed out to actually getting it all done.” Now, here’s a clue. Every mom that you said, “I can actually help you get it ALL done in six hours or less” are going to be like, “What are you smoking? I would be willing to hear your tips, but ALL is a big word, sister. Have you seen my all? Maybe my all is a whole lot different than your all. I would prefer to have your all, but getting it all done in six hours? I don’t think so. I’d like to just be sane in six hours.” You need to get into their hearts. How about helping mompreneurs move from pulling their hair out to being on task and doing it daily. I don’t know if I’d put six hours daily, because a lot of moms are like, “You know what, I already only sleep 3 hours a day, so are you adding six more hours to my day?” This is where the client will go. They’re going to pick it apart. What we want to do is help mompreneurs move from pulling their hair out to being on top of things in just a few steps daily. Then you have “3 Simple Surefire Steps to Abolish Daily Workload Overwhelm.” Again, there’s that word where it’s kind of like, “Workload overwhelm? That sounds like a corporate term.” I’m a mom who’s weaving her way through diapers and dinner, you get what I’m saying? What is workload overwhelm to you? Bridgette: Just trying to do all the different tasks on your to-‐do list during the day. Sandi: How about “3 Simple Steps to Overcoming Super Mom Syndrome and Still Get the Job Done.” This is really, really pretty. It’s done very, very well. You’re doing a great job at how all this is laid out. I’m very proud of you. Anybody who’s on the call sees this at www.CExecMom.com. It will be on all the recordings. What are some of the services that you offer? You have an ebook. You have 20-‐minute consults, and then what else are you offering? Bridgette: One-‐on-‐one coaching, virtual coaching.



Sandi: I would be really careful with putting yourself out there with 20-‐minute consults, because most moms who are completely overwhelmed are going to need like 20 hours. You have to be really careful that you’re not attracting a lot of broke impoverished moms. You’re talking to a chick who was gang raped and has come from a horrific past, so when I say this I say it with respect. You don’t want a lot of moms who are getting consults from you who need some therapy. I believe in good therapy that helps you spiritually, physically, emotionally, and financially, but you don’t want a whole lot of people who want a 20-‐minute therapy session, you know what I’m saying? What you want to do is rather than a 20-‐minute session, I want you to turn this somehow or another into a checklist they can fill out, and then have a video where you review common answers that they can even go through, and that becomes an optin strategy. Basically you have something that they can optin, and then by taking this 20-‐minute self-‐assessment, or Super Mom Self-‐Quiz or whatever words – I would love to see you in Inner Circle or something working through this – where they can assess this on a quiz, and then at the end of assessing it there’s a video where you share common answers. Then you can even upsell them into an Ex-‐Super Mom Club that’s on Facebook that’s $97/month, you know what I mean? Recovering Super Moms. Bridgette: I like that, Sandi, I really do. Sandi: Sometimes you buy the shoes because it makes you feel good, get it? It’s how to work through some of those different things. Have actionable steps for them as well. It looks like you’re doing a great job with your content and doing that, too, because you’re sharing specific targeted things. This is not just feel-‐good things, this is dealing with your desk, your checklist, time traps, etc. I think you’re right on-‐task. How long have you been doing this? Bridgette: It just got ready last week. Sandi: And you’ve been publishing since December, so you were probably outside of WordPress? Bridgette: Yes, I was outside of WordPress. I had a website and I changed over to a blog, using your advice, and I’ve been running now with a blog. Sandi: Good job. I like it very much. Keep up the good work. Bridgette: Thank you so much, Sandi. Sandi: You’re welcome! Next I have Stephanie. You’re on the line with me. Stephanie: Hello, how are you?



Sandi: I’m good! How are you? Stephanie: I’m fine. Thank you so much for all the information. It’s been great. It’s been really enlightening. Sandi: You’re welcome. How can I help you? Stephanie: I think I’m a decent writer, but when you said 50 articles I was like, “Oh my gosh” because I run into a mental block. I think my business is still in the kind of formation process, so my struggle is how can I talk as an expert, you know what I mean? Sandi: You want me to help you with that? The first thing is I want you to make six boxes on a piece of paper. I’m doing the same kind of thing, and everybody else can follow along, because this is going to represent six months. In each box I want you to put eight circles. These are going to represent the times that you will publish your content. I said twice a week every week, so that’s only eight circles. I know this sounds very simplistic, but it’s one of the ways that I overcome something visually that’s way too big in my head. I do have to tell you, as somebody who’s writing and has been in all kinds of different businesses, this idea of writing twice a week was just like, “Aagh!” I was extremely overwhelmed myself, but I knew that my key was to be faithful, so I made a little checklist like this. Then each time I’d write an article I would cross off a circle. I found some kind of small reward, whatever it is, and I would celebrate. I’d go to Starbucks and just have a treat or do something, so this kept me on track to not get overwhelmed because it was way too big in my head. The other thing is that I honor you and I respect you greatly because you’re not going to put yourself out there as an expert as though you know something, but you haven’t formed it in your own life. This is where I’ve had to call some people on their stuff and they’ve had a huge breakthrough and went and made a ton of money. I’ve had people who saw us make a ton of money on the WordPress model, although that’s the smallest entry point. I have 15 years of business experience, obviously. I’ve been writing and doing websites for 15 years, but they started mirroring some of what we did and then they crashed because they realized, “I don’t know anything outside of what you’re teaching me.” So what we have to do is go back to square one. We have to find what you are really good at and use what I’m teaching you to deliver it.



Now, Angela was never a WordPress teacher, but this was the big thing, where she was like, “I can’t talk about network marketing, and I can’t talk about direct sales, and I don’t want to talk about energy products when I do nursing all day.” There’s something that you do or that you have been doing. We actually have a CD from either September or October with the Emerald newsletter that you can actually go back and buy that one-‐hour CD and the whole training. I ask you specific questions that help you realize, “What am I really, really good at? What do people already come to me for?” Stephanie: I think I’ve gotten to that. Would you mind glancing at my website as well? Sandi: Sure, but here’s the deal. This is how Angela was able to close 171 people with essential oils. How on earth did she go to the #1 recruiter in her entire organization, who bypassed a nine-‐year record, with never picking up the phone? By talking about what she is good at, and bringing her product into that. What you have to do is find what you’re really good at. I always say it’s the thing you could do in a coma. Copywriting, WordPress, and internet marketing – I could do my grocery list while I’m teaching this class and give some people instruction and do dishes, does that make sense? If I didn’t need it to be quiet while I was doing it, I might be doing some of that, because I know it. It’s in my DNA. Stephanie: You’re saying the same product or same service or whatever could be expressed differently according to one’s strengths? Sandi: Right, whatever the strength is. Again, we don’t focus on the product as much as relationship. What is your website? Stephanie: It’s www.Help4MyBusiness.com. Sandi: And what kind of business are you in? Stephanie: First I started as a virtual assistant, but then I realized that the market was demanding more website services, so I do website design for people and maintenance services. I also do social media profiles, even though I’m not putting myself out as a social media expert, but I build profiles for people and help them with technical-‐type things. Sandi: Did you do all of these sites? Stephanie: Yes.



Sandi: There’s a big need for Facebook fan pages. I’ll tell you what, man, there’s some people who market themselves as Facebook experts that are just atrocious. What I’m seeing right here, you have really good skills. Another thing, I don’t know if you’re Inner Circle or anything like that. I’m always looking for people that can do one or two hours on somebody’s WordPress, like the optin in your header, something like that. We’re actually going to create a certification program. You’re the person that can come alongside people doing things. The other thing is you can build a six-‐figure business by sharpening your skills and creating Facebook pages. There’s a huge demand for Facebook pages. Facebook pages can be sold for anywhere from $195 to $1,995, depending how big of a business and what you’re doing. I’ve seen $795 for something that was something like, “I could have done that,” and you don’t want me to create graphics, trust me. Stephanie: I do some of the graphics, but I hired somebody to change my banner for me. I’m kind of medium creative, but I wanted to sharpen the look a little bit. Sandi: Tiffany Johnson is really, really great at coding and different things, and yet she has people who help her because she can’t do everything. It’s not that she doesn’t know the skill, but she’s running out of time. She also manages our Forever WordPress community, so there’s nothing wrong with outsourcing. Let’s say you have a project for $795 to help somebody develop a whole website, graphic, or whatever, and some of it you outsource. There’s nothing wrong with that. I’d be really cautious about one-‐on-‐one coaching for WordPress, because that can suck the living daylights out of you. I think as well you want to make sure that your website is demonstrating what you want to teach, does that make sense? It would be better for you to create a video training or a blog ebook or something that shows image and file uploads, that shows protected directories, that shows creating a page and meta descriptions as well. These are different things where you can show screen captures and things, as opposed to always getting on the phone with people, because that’s not free. I’m probably on the phone about 15 of my 30 hours a week of working. I work anywhere from 25-‐30 hours a week in a six-‐day work week. We outsource over 120 hours a week. That’s almost 500 hours a month of work I’m not doing. Out of that time, I get a little buggy if I have to spend more than 15 of those hours on the phone. I have 75 or 80 private coaching clients, so I’m very, very protective of phone time. Some of those groups get my phone time, and then we have almost 200 in our Inner Circle, and 45-‐50 in our social media content – you get what I’m saying.



Make sure that when you get on the phone that it’s a higher-‐level client so you can get a greater amount of work done. The other things are things you can do through videos and trainings such as that that’s recorded. Other than that I think things are going real good. This orange that’s in here, bring that orange color and make it your background color. This stays gray and white like it is. Take this orange and put it right here, and this whole section is going to go poof and pop right out. Stephanie: Replace the gray with an orange background? Sandi: Yes, this part I would make orange. I’d be really careful with the free consultations, too. You can have that, but make sure that that happens after they fill out a little questionnaire, so you know you’re getting on the phone with people you need to, rather than somebody spending five minutes like, “You know…..tell me why I need to be in WordPress. Do you really think I need to be in Facebook? I don’t really like Twitter.” Now it’s 18 minutes and you have even really said anything. Stephanie: You’re so right. Even with the websites I have that because people want to meet at their homes. Sandi: You want a really good article? Watch this. This is the best article I’ve ever read. It’s in Forbes magazine. “No, You Can’t Pick My Brain.” It’s the best article I’ve ever read. I just got done telling everybody that I spent over a million dollars on my personal training. That means my brain is worth millions of dollars. It’s like my Fort Knox. Ain’t no way in heck somebody’s going to be picking it, unless I give them access to it. You obviously are picking my brain right now because you have access, and you paid for it, but don’t just give anybody access to that. Stephanie: Thank you. I’ll let someone else ask a question. Thank you so much. Sandi: You’re welcome! Next I have Tanya Smith calling in from the UK. How can I help you? She’s an Inner Circle member, Forever WordPress member, and faithful student. It’s good to hear your voice. Stephanie: Hi Sandi. I’m speaking quietly because everyone in the house is asleep because it’s nearly midnight. I’d really like a little bit of help with my optin offer. I find that it works well when I’m speaking with people offline. I help mainly coaches, therapists and NLPers with their marketing to attract more clients, because that is my background and I was doing NLP myself for awhile. I’ve created my optin around what offline people were asking me for, but I’m not finding that I’m getting good conversion on my site.



Sandi: What’s your website? Stephanie: It’s www.InnerGameProfits.com, and just watch out because there’s a video that’s on auto-‐start on the front page, which is a real pain and I need to adjust it. Sandi: I want everybody to see this, though. I can’t hear her voice, but do you see the clear energy, that you want to connect with her, that she feels safe, she’s got perfect color? It’s a good example of a video, by the way. Now, here’s the thing that I want to say to you. You said that your optin offer actually converts better offline. Have you ever taken a recording of you speaking offline and played it after being transcribed, and read what you were saying? Let’s say you’re on a stage and you get ready to give your pitch, or you’re giving your elevator pitch or anything like that that’s like a 2-‐minute pitch or 30-‐second pitch, and you have it recorded. You transcribe it and then you look at it. Have you ever done that? Stephanie: No, I haven’t. Sandi: Some of the best conversion that we’re seeing with my Rubies and Diamonds are by doing this, because I have a specific group of people who are speakers. The same kind of thing happened to me. Writing actually made me a better speaker. We would have pages and pages and pages of my transcription, and they were below 7.2 on the Flesch-‐Kincaid score. It was crazy. I’m speaking exactly at the same readability score that I want to be writing at. But I also discovered that if I was speaking something, I was saying it in such a way that was increasing the conversion. So I took many different snippets, and I advise my clients to do this, and I have them transcribed. Let me give you the name of the transcriptionist that I highly recommend. She is the only one who does all of our events. She will be doing this. By the way, all of you will be getting this transcribed, so you’ll have every word. We only use Becki Maxson at www.WordsIntoProfits.com. She can do small jobs, she can do bigger jobs, and she’s a brilliant gal. Most large internet marketers use her. She can take a bunch of snippets for you and turn them into transcribed snippets, and now all the sudden you’re going to see words that you are not saying and words that you’re omitting. The first thing I would say is this is a lot of words for an optin offer. It requires me to think. I’m not being facetious. You heard me say this in Inner Circle. Don’t ask me to think when it comes to your optin. I need you to speak my ideal language, say what I’m wanting, and I need to optin without having to think through the process.



That means you need to have a couple words, not two or three paragraphs. In your autoresponder or on your sales page you could say that in 23 minutes you’ll show them how to get their marketing completely fired up. Here’s the other deal. When people say they want to make money, do they say that they want their marketing to be fired up? No, they want their marketing to convert. They want higher ROI. When you say that you’ll walk them through your own step-‐by-‐step action system for drawing ideal clients to you like moths to the light, some people might not realize that’s what they want. They basically just want to attract ideal clients who pay for what you have. Go back to the Read Their Mind strategy. I need just two sentences here. “Fast Start System for Marketing Success” – and I know you can handle this because you’ve been in a lot of our trainings, but there’s a bazillion people saying they can do a fast start for marketing success. There has to be something that you do that helps them weave through the clutter and get the ideal clients that they are supposed to serve. Speak their language so that your ideal clients want everything that you have, and will handsomely pay you for it. Stephanie: What I’m hearing from a lot of them is that they don’t want to be overwhelmed. They’re finding it overwhelming. They just don’t know quite where to start. They’ve just come out of their coach training or their therapy training and they know that they need to be doing some marketing, but they just find it all overwhelming. Sandi: What they need to do is turn their expertise into a marketing message, without having to get an MBA. They need to take their gifting and turn it into a marketing message beautifully suited for their ideal client, without becoming a marketing expert. Here’s the gist of it. They don’t have to be a marketing expert to serve their clients. Some of them might have to hire somebody, but you’re the one who helps them with the marketing message, so here’s what you need to do. Make sure you say what it is you would say to them face-‐to-‐face or on the phone in a conversation. Listen to the words that you use, transcribe it, and you’re going to have kick-‐butt copy coming out that. Stephanie: Okay, cool. Thank you very much. Sandi: You’re welcome! Next I have Emilie Shoop. This is a gal who actually won our Read Their Mind contest with her picture. I wonder if I can find it. Here’s our picture contest, and there it is. I love that picture where kids are holding my book! How can I help you? Emilie: My question for you was after the last time I was able to call in and talk to you, I figured out where I was headed a little bit more and changed my direction. I narrowed down my ideal client. How do you make that a smooth transition so that the people who have been following



you and like what you’re doing – I have about 50 people on my mailing list who like what I was doing, but now I’m transitioning into a different direction, and how do I do that without losing them, or have them thinking, “What are you up to now?” Sandi: Let me ask you this before I answer this question. How big is your list? Emilie: I have about 50-‐60 people on my email list, and then about 300 people that follow me through social media. Sandi: We have 330 on Facebook and 344 on Twitter, so we have about 600-‐700 people. Here’s the deal, and this is going to help a lot of people. Beautiful picture, by the way. We have many people who have done that. I need you to shift direction like a gazelle and don’t lose momentum. Those who should follow you, will. Those who shouldn’t, won’t. If you had a list of 5,000, we would create an inoculation strategy where you vaccinate your list. You direct people and you administer appropriately, and those who exit exit, and those who don’t are your ideal clients. But when you’re dealing with only 50-‐60 people on an email list, the likelihood that 2-‐4 are going to convert – this is why if I send out something to 223,000, if I can get 300-‐500 people – we had over 60 people who purchased even today – overall will take this course. There’s a certain amount who will. Other people are doing all different kinds of things and then we’ll later sell it. We had 27 on our first and sold over 20,000 through two years. Here’s the deal. 50-‐60 is nothing to worry about yet. What I want you to do is just shift. Just do it. I want you to get it out of your mind that you should worry about it. I want you to get it out of your mind that there could be any kind of concern. By doing that, people will follow your confidence. People are going to follow what you’re doing. They will sense from you – and I don’t know how this works; I haven’t quite figured it out yet, it’s the whole science of spirit-‐to-‐spirit connection of human beings – if you are concerned with what you’re doing and you’re worried about what you’re doing and whether they’re going to like it or not, they’ll pick that up, even if they never talk to you live. If you’re confident and move confidently, they’ll follow you. Angela actually has people who follow her and say, “I don’t care what you’re doing, I want in.” Does that help? Emilie: Yeah, because I started out with a real corporate feel, and have had much more success being myself. Once I started following your advice and making those shifts, everything else started to change. Then my husband started to wonder what I was doing.



Sandi: Sure, but the thing is, just keep following what your clients want. Be the leader, but serve them with what they want. You can’t go wrong. Emilie: Great, thanks. Sandi: You’re welcome. It looks like we have time for another question. April Gregory, you’ve had your hand up. How can I help? April: Thank you, Sandi. How are you? Sandi: I’m doing good. I still have lots of energy after four hours! [laughing] April: Me too! I love what you just said to Emilie about if you move forward with confidence or with the conviction that you’re moving in the right direction, people will follow you. I see the backlash of me not moving forward with confidence. Five seconds on the history. I’m a marketing coach consultant. I started out as a marketing consultant. I get most of my business through direct marketing, directly interacting with people, direct contact and follow-‐up, and then I came online and started that way. I have one site that I’ve focused on, and I just changed to a marketing and social media agency. Sandi: Let me have the website. April: I don’t want to show it. Sandi: That’s fine. You don’t have to. Are you going in a totally different direction, or are you adding something to what you have? April: I’m keeping that because I still want to serve clients in that way. I love marketing and social media. I love the technology and I love being able to help people unravel that, but then I do have a set of clients that I work with individually, coaching them on the inner game, and that’s called www.ASpiritRichLife.com. Sandi: Here’s the deal. Let me see something. A Spirit Rich Life, and what’s the social media one? April: They’re so very different. It’s www.AprilGregoryInc.com. Sandi: Let me look at this for one minute. Are you in my social media content management class? April: Yes, I was. Also autoresponders, because I use a lot of that.



Sandi: Okay, so you’re in my social media content management class that we’re doing from now till April? April: No, no, we did a Saturday all-‐day workshop. Sandi: Okay, because the social media content management I’m doing right now is six months of intensive training. To be honest with you, the disconnect is in your head, and I mean that respectfully. April: I can handle it, so go right ahead. Sandi: They’re not really, really different. The reality is that you can have a spiritually-‐rich life and you can have – it just depends. Here’s the deal. Do you want to be coaching people with emotional healing or do you want to be doing speaking engagements and whatever? Here’s the deal, baby. I have people who come to me in my Diamond coaching, in my Ruby coaching, in my Sapphire coaching. I don’t spend all day long spiritually coaching, but sometimes in order to write really good copy they’ve got some serious things they need to release. They need to realize the champion that they were designed in their mother’s womb to be. I have clients who have had – and I’m just going to say it the way I would say it – a hell of a time birthing a $1,000 paycheck, and the reality was the poverty was deeply rooted inside of them. So occasionally as I’m working through copywriting and training, I may want to work with them through that. PJ is a master at that and that’s why we brought him on board. He was and still is – along with Lavonne Atnip – somebody who speaks life into me. PJ has a corporate mind to realize the potential that I have and speaks that life over me so I can do what I want. I trust him to tell me if I’m getting full of myself. Does that make sense? I trust him. I pay $150-‐$200/hour to Dr. Lavonne Atnip, who’s my spiritual mother, to be a truth-‐sayer in my life, because I don’t want to buy into my own press, but I want to believe in me. I want to love myself so that I can love others, because you cannot do it otherwise. The reality is, much of this comes up in pay per click campaigns and websites. For example, one of my Ruby members, Steve, who has a brilliant website with his business partner, Jordan, was actually talking to me recently about this belief that he can take two weeks off. He was flabbergasted that every three months this year in my schedule I’m taking time off.



I will be off March 2-‐18. Done, no coaching, nothing – helping my kids clean their closets. We’re not even traveling. I said, “I’d like to stay home. I want to sleep in. I want to read my Kindle.” It’s going to happen again in June, where I’m off for 18 days. I’m going to have a short vacation in August, 18 days in September, and I only worked five days in December. He was like, “How on earth does everything keep running?” It does, and I need to coach him through that. Some of that’s strategic and technical, and some of it is at the core of who he is, and his belief about his business. The thing is that if you’re providing a service for people as social media content management, I don’t know that these companies are going to ask you to clear the crud. April: That’s why I wanted to see it separate, because unless I’m working with a marketing team, then I need to work with individuals and that might change a little bit because I need to work with the individual. But then when I’m working with a business owner, this other energy clearing and getting them aligned with themselves always comes up and I do have to help them. Sandi: Here’s the deal. It’s coming up probably because you have a gift in the prophetic and it’s going to come up anywhere you go. It’s what God gave you, but here’s the deal. There are certain corporate clients who have paid me $100,000 to help them with their copy. I still do some high-‐level copywriting, usually only one or two clients a year, because it’s fun for me. It’s none of my business what their spiritual stuff is. I don’t have the same kind of relationship I have with them as I have with a VIP client or a Diamond client. It’s a different corporate setting. Does that make sense? Over a glass of wine or over a cup of coffee somebody might ask me my story, but the bottom line is they’re paying me $100,000 to write their copy to convert and do $90,000 in an email campaign etc, and they have no interest whatsoever in what I could do for them spiritually to clear their business. Now, some of them have already registered for Dallas, who I’ve worked with in the past, and they realize, “There’s something more there, because every time you wrote for us we couldn’t figure it out. It converted like gangbusters,” because I would study their clients. The thing is, there’s a time it’s appropriate and it isn’t. You don’t see any of that on my website. Quite frankly, I have people who are atheists in my coaching. We have people who are of totally different belief systems, so it might be completely inappropriate for me to go there – inappropriate in the sense that they’re not interested in that, and I honor them. They also know I’m full-‐on. If we’re talking and maybe they don’t have a belief in God but I say, “Just a second. ‘God, I need some wisdom here.’” They’re not going to tell me, “Shhh! You better not bring that God into our coaching.” No, it’s just who I am. They also love me because



I’m full-‐on in who I am, and I’m asking them to be full-‐on in who they are. If for some reason that doesn’t work, shoot, I can introduce them to mine, but it’s not necessary for them to work with me. There are times when I’m invited to do that, and times when for people that’s why they work with me, and there are times when in fact we are different, but they want some insight, strategy, and being full-‐on in who they are. What I’m saying is the only other thing is you’re having two rivers trying to run to the ocean, and you’re leaking out of both, and we have to create one big stream. I’m going to challenge you this year to only have one website. I’m also going to challenge you to decide what you want your life to look like. That is what PJ McClure is a master of. Do you want to be working with high-‐level clients and then getting off the phone and helping somebody with these other things? It’s going to show up wherever you are, April. April: It does! That’s why I try to turn the river off. Sandi: No, no, that’s asking your pulse to stop beating. April: I know, but I didn’t know what to do about it. I want to do both. Sandi: Here’s the funny thing. I used to do spiritual coaching and I built a practice of over six figures where people literally came to me. “I can’t figure out what the heck is going on in my business and I need to find it now.” But the other thing is, while God has gifted me and called me to do that, He literally has put Himself on top of what I do, and I say this humbly but confidently. He has anointed me to write copy, no different than He anoints somebody in some church. I ain’t no church minister, but when I write something, it will sell. That’s why I’m not putting my hands to things that are diametrically opposed to my own convictions. There are some clients that I said, “I can’t coach you. I love you and honor you, but I know that when I write, it converts. I can’t put my writing on that. That’s not the definition of freedom for me. That might be the definition of freedom for you, but not for me.” Does that make sense? The reality is that you have to be full-‐on in who you are, but you have to decide, “Am I going to be corporate or am I going to be a coach?” I walked away from a half million dollars in retainers in copywriting to do what I do now. Scary, but it proved to be exactly what He had me to be. April: Thank you for that.



Sandi: Ask for clarity. “I hope” is “It’s out there somewhere. I wonder if I’ll ever catch it.” Have you ever “hoped” to go to the grocery store? “I hope I get some food. I’m going to go to Whole Foods and I hope I can find us some food. Be back when I get a chance.” Your family would look at you like, “What? Go get us some food!” April: Either way I guess I have to let some clients go. Sandi: You have to decide what you’re going to do. I had to let some clients go in order for me to do this. You would not see me teaching this for four hours if I was still working on 10-‐12 clients a month, writing all their stuff and doing all their marketing. There’s only so many hours in the day. I know what I want my life to look like. April: Alright, Sandi, thank you. Sandi: You’re welcome. That was something that a bazillion people needed, so bless you for being the example. April: Thank you for allowing me. Sandi: Alrighty everybody. Holy moly! What a good time we have had. This has been such a blessing for me. I remember when, like I said, November of 2009 – and I’m going to try not to let God mess with me too much, but it’s a very emotional thing, because I had no idea what I had inside of me in some cases. I had not allowed this kind of training to be released to hundreds of thousands of people. When I had 27 people in that WordPress class, there was just fear in me. “I’m not going to be able to do it right. I’m not going to be able to help them. Am I going to really be able to help them get the kind of success that I’ve had?” and yet I took that fear and I said, “The risk of never knowing is far more painful than falling on my face,” and I did the first WordPress class nine times. If you had told me that I would be speaking to you today, I would have had a serious problem believing you. If you had told me I was going to be a fit size 4 with pink hair, and that this first class of WordPress would bring my husband home from corporate America, that he would be my business partner, that he would start his own six-‐figure stream in our company, that all three of my sons would work with us, that people’s lives would be transformed and marriages would be healed and teenagers would find their gifting, that the internet connected through to my home would reach me to people like yourself, and that we would be handsomely paid for it, and that we could live a life of abundance and still give away hundreds of thousands of dollars, way more than most people even dream to earn – it wasn’t even in my mind. It was like a tiny little shadow in my mind.



I hope as I’ve shared with you the marketing and the things that we’ve done and what works, that each of you has in your mind maybe that tiny little shadow. If you don’t have someone who believes in you, I want you to hear me now. I believe in you and I believe in your dream. I believe in your passion and I believe that God doesn’t make any mistakes. The fact that you were on this call with me today on February 7, 2012 was a divine appointment for you to go to the next level. I just want to pray a blessing over all of your businesses. I pray for prosperity to come, for clarity to be with you, for angelic ministers to hover around your website, through your email campaigns, over everything that you do in your home, and that God would shock you with His extravagant love and give you the desire of your heart. This concludes the class. I’m so grateful to have been with you and I hope you’ll run over to Facebook and let me hear from you.

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