transformative change of social impact boonyaratavej.pdffeel ,express and share across social media....
TRANSCRIPT
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Branding in the new era
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Transformative change of social impact
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No turning -back Digital world
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Direct Lean
Social LOVE
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New light of diversity, yet harmony
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Define the brand by consumers
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brands to inspire people with idea that helps them make meanings in their world ,
in their own terms
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Meaning before messaging
For ad blockers and brand 's web experiences to break through
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Messages around values, generosity and attitudes are far better engagement in social communities
messages around products are turned off
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We need to leave a space for imagination and interpretation
Through
Inspiring brand meanings
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Engagement Unbounded
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Improved access-improved life by Seamless Digital brand connections,
ground shifting to online with savvy smart phones
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The power of now
The fueled travel speech of information and opinion by digital drive
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Be authentic in real time
Don't sell it deliver it
Consumers want what they want
when they want it
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It's all inputs ,it's all dialogue
Today's information seeker is flipping quickly between News tweets ,online social engagement and digital marketing messages
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Create coherent impression both online and real world
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Become a VideoStar It allows you to deliver complete
communication and emotional connection
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Storytellings transformed
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Higher purpose of brand -as story setting Dialogue of consumers -as story making
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Showcase your brand as a storyteller on your social network
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Connect with the like -minded people and professionals
on wide scale and expand your visibility
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Unique storytelling techniques drive relevant engagement
(that link to the core emotional of the brand)
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Create remarkable business blogs with fascinating stories
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Interests sharing
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Thank and acknowledge
Ask questions request recommendations
From your network
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Intimate , Personalized and inclusive ,be a Personal Network ,
virtual community of your own digital tribe
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Guide decisions
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Provide marketing Automation tools
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Generate great content around Brand purpose ,a pull momentum of brand business
As data and Information's that facilitate decisions of autonomous consumer
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Non-stop Conversations
and experiences
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Many try to aim for uniqueness But only design the brand
for that one single moment
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A longer journey that consumer takes overtime to feel ,express and share across social media.
Not single point in time
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Researching to better understand Targets
That's what 's important to Relevant and resilient brands
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Focused messages
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Micro targeting era
targeting strategies and targeted campaigns are two times more effective
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Be lean and direct by Multi tasks, multi -strategies and multi-brand tools.
End of single -minded propositions for all
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Design for post digital age
human centered design with software methodologies and data-driven automation
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Act and talk like people to people
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Affinity marketing from shared human attitude and character
not "talking at " as institutional
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Humanization is the new automation (get up ,close and personal)
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Transparency
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Simple truth Simple told
Rejection of marketing Jargons
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Honest simplicity of brand
communication in social network
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Be open ,honest ,real Even flawed. Listen and Accept mistakes and critics. Key points for true respect and trust
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Empower individuals to be the brand
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Brand advocacy to create ,express
and share the brand by making alive brand stories
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Built ethical company filled with empathetic employees
Will boost performance and engagement and trust
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Define the brand by consumers
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Engagement Unbounded
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Storytellings transformed
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Interests sharing
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Guide decisions
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Non-stop Conversations
and experiences
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Focused messages
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Act and talk like people to people
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Transparency
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Empower individuals to be the brand
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DESIGN FATE
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In the “ no turning back” Digital World
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Look at everything in a big picture This makes up a brand
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Spend your money and efforts In the right places
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natural bonding, natural love
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Love marks of the social impacts
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In the new diverse, yet harmonized landscape