The Bauer Media Group is one of the most successful media companies in the world. It is Britain’s biggest magazine publisher.

It has more than 600 magazines, over 300 digital products, and 50 radio and TV stations.

The company also has printing companies, postal services and services in the fields of distribution, marketing and media sales.

In the UK they have reached over 25 million consumers. Bauer came to the UK with Bella magazine in 1987.

The company gained attention in 1990 with the launch of Take a Break magazine.

In the 1990s there was the launch of TVQuick in 1991, and then that's life! in

1995 and TVChoice in 1999.

At the beginning of 2008, Bauer’s portfolio expanded further by getting Emap’s Radio

and Consumer Magazine divisions and changed the name of these new UK

businesses to Bauer Media.

What publications do they manage

• Heat- celebrity interviews, gossip, fashion advice and entertainment

• KISS• Grazia- first woman’s weekly

magazine• Empire- is a monthly film magazine• Motor Cycle News- covers news on

all big motorcycle sporting events • Parkers- news, advice information

as well as cars for sale

• Closer- specialises mainly in

celebrity news and gossip, real-life stories and television entertainment.

• TV Choice• Take a Break• Bella• Magic• Absolute Radio

Kerrang and Q are both music magazines published by Bauer media group. In 2004 Kerrang radio was launched.

Bauer Media Group owns half of Box Television, the other half is owned by Channel 4. Box Television produces music channels such as:

• 4Music• The Box• Heat• Kerrang!• Kiss• Magic• Smash Hits

Bright colours to catch customers

attention- aesthetically pleasing. This

magazine differentiates from the mojo magazine due to the colour

scheme and design.

The magazine features give

aways and prizes which could be a

selling point.

Dull facial expressions-

therefore older age group.

Younger target audience would mean the body

language would be more friendly/inviting

.

The main focus of the front is a middle aged women with big head

titles, that would make people want to read on, besides her that would appear

appealing to potential buyers.

Being a boy band would stereotypically mean the gender of the target audience would be female,

however the colours suggest male-

therefore would be for either genders.

Neutral colours consisting of

black, blue and white. Not bright and colourful for

younger kids.

Target audience would be for middle aged

women.

BBC worldwide is the main commercial arm and owned by the British broadcasting corporation (BBC). Their vision is to build the BBC's brands, audiences, commercial returns and reputation across the world. 

They are committed on having the highest standards of ethics, honesty and openness. They nurture talent and support new writers entering the industry. They aim to maximise their profits by commercialising in content like music and magazines.

The colours used are quite dull and

not very exciting as if it as for a

younger/kids audience.

It has a simple and neutral colour

scheme, that would appeal to an older age group and not younger kids or a feminine target

audience.

The central image is a man dressed

formally and not in scruffy clothes, suggests the

magazine is quite serious and yet

inviting.

Having a large central image with

a bold headline would be eye catching to someone

interested in history such as older people.

The target audience would

mainly be for older people.

The target audience would be for older or middle

aged people. Stereotypically maybe more

women due to the main image being

a man

Having flash features on the

front cover would be inviting for

people to want to look inside or see

what else the magazine offers.