transmedia exercise sample
TRANSCRIPT
Transmedia Storytelling
• What is Transmedia Storytelling?• What is NOT Transmedia storytelling?• What elements do we consider when devising
a Transmedia “campaign”or project?
Definition:
“The process of conveying storylines to audiences through the artful and well-planned use of multiple media platforms”
-Jeff Gomez
Photo Courtesy of www.ifp.org, via Flickr
Definition:
• “Transmedia storytelling represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes its own unique contribution to the unfolding of the story.”
-Henry Jenkins
Multiple Delivery Systems
from “Collapsus The Energy Risk Conspiracy” http://www.collapsus.com/
Audience Participation
• Push vs. Pull• Push = audience as consumer• Pull = audience as producer,
participant• Don Norman:
http://www.jnd.org/dn.mss/the_transmedia_design_challenge_co-creation.html
Not Always Fiction!
YourVote 2011: Produced by TVO (Duncky & McGlade) Transmedia Election Engagement
Audience Participation in Issues
from “World Without Oil”, http://worldwithoutoil.org/
Audience Participation in Issues
Lance Weiler’s “Pandemic” Experience, Sundance, wasalso used as a scenario planning exerciseby public health institutes
Henry Jenkins’ 7 core concepts
Heny Jenkins http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html
Further Reading
• http://ohthatsnew.wordpress.com/2011/01/07/seven-core-concepts-on-transmedia-storytelling-part-1/
• http://henryjenkins.org/2011/08/defining_transmedia_further_re.html
• http://narrativedesign.org/2011/01/transmedia-storytelling-defined/
Screens and Spaces
Think about your audience context
• What kind of screens?• What kind of spaces?
illustration from http://rollercoaster.wikia.com/wiki/Amusement_park
Relating to Screens
• On a desk• On the sofa• In your palm• ?
image from http://www.rudi.net/node/20605
Spaces
• Secret spaces• Group spaces• Publishing spaces• Performative spaces• Participation spaces• Watching spacesimage from http://www.fastcompany.com/1699830/coming-soon-movie-screens-watch-you-back-measure-your-reactions
Platforms
• Not just putting video on multiple platforms
• Leverage audience engagement by allowing fans/users to contribute
http://www.huffingtonpost.ca/2014/02/21/escape-games-exit-richmond-bc_n_4831781.html
What is a Storyworld?
“the narrative is considered a whole world that has a past, present, and a future: a devised mythology”
-Jeff Gomez
Exercise: make a ‘sandwich’
• "it's easier to make the interesting feasible than the feasible interesting”
• Choose 1 audience, 2 or 3 delivery mechanisms, and one purpose
Films We’ll Work With
• Smoke traders• To make a farm• From C to C• Winds of heaven• Last call at the gladstone
hotel• Cat ladies
Assignment
• Write a 200 word description of the storyworld in the film
• Create a user profile for your user based on the audience you picked: please include a photo
• A description of the 2 delivery mechanisms and how you will use them effectively for that user. Think about screens, spaces.
• Conceive of at least 3-5 ways that the transmedia extension will meet the objective you picked: how will it engage and immerse?
• Generate 3 storyboards: these don't need to be fancy but they should give some sense of the user flow through the experience