travel destinations 3 learning unit 2: north america hawaii session to complete module: 7-29 current...
TRANSCRIPT
Travel Destinations 3
Learning Unit 2: NORTH AMERICAHawaii
Session to complete module: 7-29Current session: 22-23- 24Date: 14-3-13 / 15-3-13
Learning Objectives • Provide information relating to airports at the various destinations within the
continent. • o Describe weather patterns existing at the various destinations within the
continent. • o Discuss transportation available at the various destinations within the
continent. • o Describe the popular tourist attractions and places at the various
destinations within the continent. • o Evaluate the lodging options available at the various destinations within the
continent. • o Compile a personalised itinerary of the tourist destinations. • o Justify factors that motivate visitors to visit the destinations across the
continent. • o Analyse the possible misgivings concerning destinations across the
continent. • o Apply sales strategies to sell destinations within the continent.
1) Introduction
• Tens of thousands of tourists – cross the Pacific Ocean each week to visit Hawaii.
• Hawaii – known for its sweet, gentle and majestic islands of the world.
• 321 Hawaiian Islands• But only 6 attract tourists – Kauai, Oahu,
Molokai, Lanai, Maui and Hawaii ( called Hawaii`s Big Island)
1) Introduction
• Each of these islands have their own personality: • Kauai – wettest and most tropical• Oahu – bustling centre of tourism and
commerce. • Molokai and Lanai – sleepy little islands of the
tourists path.• Maui – great resorts and breathtaking beauty • Hawaii – boasts active volcano`s • Capital of Hawaii – Honolulu (Oahu)
2) Airports • Main Airport - Honolulu International Airport,
Kahukui (OGG) and Kona Airport (KOA) • Main Carrier - Hawaiian Airlines • However Hawaiian Airlines – provides inter
islands flights as well. • Many North America and foreign carriers –
service the Island. • Some airlines permit travellers to stop at Hawaii
at no charge. • Most flights are from US Main Land – Honolulu.
2) Airports
• To Honolulu – 5 hour flight West Coast and 11 hours from New York.
• Some carriers operate non stop flights from the mainland to other islands in Hawaii.
• A lot of small planes that fly tourists into scenic but hard to access canyons – Hawaii Big Island, Maui and Kauai.
3) Other modes of transport • Sometimes – passengers can sail from US
Mainland to Hawaii. • Cruise ships – act as portable hotels when
undertaking cruises around the islands. • Bus services – is convenient in Oahu• But car rental should be hired for all other
islands. • Public transport is not very good. • Atlantis Submarines – unusual way to experience
the waters of Oahu and Maui• Canoes, yachts, boats – can be arranged upon
arrival.
4) Weather Patterns
• Climate does not vary all year (stays relatively the same).
• It is generally hot and humid – strong winds keeps the islands breezy and pleasant.
• In winter – its can get cool at night. There is a lot of rain – However this is a peak tourist season.
• Summer – less rain, greater heat but also busy.
4) Weather Patterns
• Spring and fall – less crowed. • Hurricanes – reach Hawaii in late summer, early
fall. • Weather does vary from place to place. • Western part of islands – dry • East and central mountains – frequent rain. • Kauai's tourist areas – tend to be wet and rainy. • Mauna Kea Mountain (Hawaii`s Big Island) –
winter its is snow capped, sometimes offers skiing.
5) Important Places 5.1) Oahu
• Most visited and most populated island. • Honolulu – central transportation hub. • Business conducted – downtown Honolulu. • Tourists – stay in Waikiki.• Waikiki- offers hotels, stores and restaurants.
This beach community has undergone a billion dollar facelift (restoration).
• North Shore – less populated, famous for its surfing. Often cloudy or raining but on a sunny day – good alternative to crowded Waikiki.
5.1) Oahu
• Other attractions:• The Polynesian Cultural centre – near the
town of Laie – villages, crafts and try to show Pacific Island life.
• Hanauma Bay – paradise for snorkelers.• Pearl Harbour – boat ride to the USS in
Arizona. • The Bishop Museum – displays geology and
culture of Hawaii.
5.1) Oahu
• Iolani Palace – principal home of Hawaiian royalty.
• Wainea Bay and Sunset Beach – in North Shore – massive waves for surfers.
• Waimea Valley – picture perfect water falls.
5.2) Maui
• Second most visited island. Beautiful beaches, condos and resorts.
• Kaanapali area – planned development – numerous resorts and hotels.
• North east coast – tropical and spectacular. • Important attractions: • Lahanina – old, picturesque, whaling villages.
Giant Banyan Tree.
5.2) Maui
• The road to Hana – winding and overwhelming drive past waterfalls, pools and vine covered trees.
• Iao Valley State Park – major ancient battles took place.
• Maui Ocean Centre – marine park with underwater viewing tunnels.
• Haleakala – drive to the top is spectacular – especially watching the sun rise. Has the worlds largest dormant (inactive) volcano.
5.3) Hawaii`s Big Island
• Huge Island and has a wide variety of scenery. • Good recommendation for almost anyone.• Important Places:• Kohala and Kona – rapidly developing resort
areas. • Hilo – islands largest city- once a prime tourist
destination, but has lost its appeal – it is now a gateway to volcanic areas.
5.3) Hawaii`s Big Island
• Hawaii Volcano National Park – most famous is the active Kilauea Volcano. Tourist should call beforehand to find out whether they can visit an active lava flow.
• A drive from Hilo – drive through Parker Ranch and than to the moon like lava field of Waikoloa.
• Many of the big island beaches are rocky – therefore it offers fewer water sport activates than other islands.
5.4) Kauai
• Lush, moist and dramatic – what people picture a tropical island to be.
• Hotels are situated – Poipu Beach area, Liheu and Princeville area.
• Important attractions:• The Fern Grotto- Fern lined cliffs and cave. can
be accessed on a short boat cruise up Waialua River – popular site for weddings.
5.4) Kauai
• The Waimea Canyon – Grand Canyon like – can be viewed from a helicopter or plane.
• The Na Pali Cliffs – visitors can see them only if they hike, boat or fly there.
• Hanalei Bay – striking and serene area next to the resort city of Princeville.
5.4) Molokai and Lanai
• Small populations, few attractions and limited lodging choices
• These islands should only be recommended to tourists that want to get way from it all.
• Or who have been to the other islands before. • Molokai – famous for Kalaupapa National
Historic Park – site for famous colony and offers mule trips down a series of cliffs.
5.4) Molokai and Lanai
• Lanai – once a big pineapple plantation, one of the only islands were visitors can mix with locals.
• There are several relaxed but upscale hotels that are located in Lanai.
6) Possible Itineraries
• First time visitors – spend a week in 1 island or split time between Oahu and another island.
• More experienced Hawaiian travellers – can bypass Oahu and visit other islands.
• 7 days – 4 island itinerary via cruise ships – very popular.
7) Lodging Options
• Almost every major hotel chain in the world has numerous properties in Hawaii – Sheraton, Hyatt, Hilton, Marriot.
• Hyatt and Marriott (KAUAI) and Hilton ( WAIKOLOA) – huge properties on the islands.
• There are also Hawaiian based lodging options as well – Outrigger, Resort Quest and Castle.
• Outrigger has OHANA – moderate level brand.
7) Lodging Options
• Resort Quest and Castle – budget and luxury properties.
• Oahu – has most hotels – mostly located in Waikiki.
• Waikiki – popular recommendation for budget minded tourists – lodging is available at all price levels.
• Hotels and Condos – other islands – expensive.
8) Factors that motivate tourists
• They want to visit an exotic and romantic paradise – bit one that is still familiar.
• Has a wide section of accommodation (budget / luxury), flights, independent tours and natural attractions
• Fly-lodge-drive packages – mostly available in Oahu – value for money.
• Climate – predictable – warm and pleasant – even in winter.
8) Factors that motivate tourists
• Water sports and beach activities are readily available.
• Other sports – hiking, tennis, golf and horseback ridding are limitless.
• Visitors have a choice – nightlife of Waikiki or relaxed possibilities of other islands.
9) Possible Misgivings
• Hawaii is too touristy• There's not enough to do• I have heard its expensive• There nothing left of old Hawaii.
10) Sales Strategy
• Hawaii can be a bargain destination. • When you think of Hawaii – you think of
Paradise – however by staying in a budget hotel or having a compact car – this can undermine that feeling.
• Up selling should be appropriate in Waikiki – low cost hotels may leave much to be desired.
• Clients should be up sold an ocean view room.
10) Sales Strategy
• Clients staying in Oahu – should be recommended to include a 2nd or 3rd island stay.
• Travel agent- needs to have knowledge of the character of each island – as most people think that the islands are all the same.
• Up selling clients – to a jeep or convertible – attractive strategy.
10) Sales Strategy
• Cross Selling options – helicopter rides, dinning cruises, submarine rides etc
• Independent tours and inter island cruises – enables you to get bargains for clients and earn commission on the whole package.
• Escorted tours of the island.