travel sentiment study wave 7 - longwoods-intl.com · travel sentiment study wave 7 50% 45% 22% 11%...
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Travel Sentiment Study Wave 7APRIL 28, 2020
TRAVEL SENTIMENT STUDY
WAVE 7Fielded April 22, 2020
U.S. National Sample of 1,000 adults 18+
COVID-19
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 7
50%
45%
22%
11%
0 30 60
Canceled trip completely
Reduced travel plans
Changed destination to one I can
drive to as opposed to fly
Changed trip from international to
domestic
82%
of travelers planning to
travel in the next six
months will change their
travel plans due to
coronavirusBase: Coronavirus Changed Travel Plans
Travel Sentiment Study Wave 7
Travelers Planning To Change Upcoming Travel Plans Due To
COVID-19 Comparison
IMPACT ON TRAVEL PLANS
82%82%85%84%84%
75%
58%
April 22April 15April 8April 1March 26March 19March 11
0
50
100
Travel Sentiment Study Wave 7
Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
28%
48%50%
53%
48% 47%50%
36%
39%35%
43% 43%47% 45%
0
20
40
60
March 11 March 19 March 26 April 1 April 8 April 15 April 22
Canceled trip completely
Reduced travel plans
Travel Sentiment Study Wave 7
Base: Coronavirus Changed Travel Plans
Impact of COVID-19 on Upcoming Travel Plans Comparison
IMPACT ON TRAVEL PLANS
30%
18% 17%
22%19%
21% 22%
22%
14%11%
13%11% 11% 11%
0
20
40
60
March 11 March 19 March 26 April 1 April 8 April 15 April 22
Changed destination
to one I can drive to as
opposed to fly
Changed trip from
international to
domestic
Travel Sentiment Study Wave 7
3%
14%
26%
5%
14%
16%
10%
24%
25%
21%
23%
18%
61%
25%
15%
Coronavirus/COVID-19
Concerns about the economy
Transportation costs
0 50 100
1 - No impact at all 2 3 4 5 - Greatly impact
Factors Impacting Decisions to Travel in Next 6 Months
IMPACT ON TRAVEL PLANS
61%63%66%67%
62%58%
35%
April 22April 15April 8April 1March 26March 19March 11
0
20
40
60
80
Travel Sentiment Study Wave 7
45%
Indicated That Coronavirus Would Greatly Impact Their Decision
To Travel In The Next Six Months
IMPACT ON TRAVEL PLANS
Travel Sentiment Study Wave 7
45%
Travelers with Travel Plans in the Next Six Months Comparison
IMPACT ON TRAVEL PLANS
69%72%70%65%
72%76%
87%
April 22April 15April 8April 1March 26March 19March 11
0
20
40
60
80
100
Travel Sentiment Study Wave 7
IMPACT ON TRAVEL PLANS
57%
37%
36%
36%
33%
24%
16%
14%
4%
Official advice from the CDC or other federal government health experts
Federal government advice that it is safe to travel domestically
Official advice from your state government/governor that you can travel
within your state
Official advice from your state health department that you can travel within
your state
Social distancing rules are relaxed in your state and surrounding states
Advice from the White House Coronavirus Task Force
Major national visitor attractions such as Disneyland/Disney World are
reopening
Major visitor attractions in your state and surrounding states are reopening
Deals and offers from the tourism industry promoting travel in the next
month or two
0 20 40 60
Information/Cues Indicating it is Safe to Plan Domestic U.S. Travel
Longwoods International Research
longwoods-intl.com/news
Miles Partnership COVID-19 Communication Center
covid19.milespartnership.com
Additional Resources
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