Travel Sentiment Study Wave 4APRIL 7, 2020

TRAVEL SENTIMENT STUDY WAVE 4

Fielded April 1, 2020U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 4

53%

43%

22%

13%

0 30 60

Canceled trip completely

Reduced travel plans

Changed destination to one I can driveto as opposed to fly

Changed trip from international todomestic

84%

of travelers planning to travel in the next six months will

change their travel plans due to coronavirus

Base: Coronavirus Changed Travel Plans

Travel Sentiment Study Wave 4

Travelers Planning To Change Upcoming Travel Plans Due To COVID-19 Comparison

IMPACT ON TRAVEL PLANS

84%

84%

75%

58%

April 1

March 26

March 19

March 11

0 50 100

Travel Sentiment Study Wave 4

Base: Coronavirus Changed Travel Plans

53%

43%

22%

13%

50%

35%

17%

11%

48%

39%

18%

14%

28%

36%

30%

22%

0 30 60

Canceled trip completely

Reduced travel plans

Changed destination to one I can drive to

Changed trip from international to domestic

April 1 March 26 March 19 March 11

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 4

4%

15%

23%

4%

12%

18%

9%

26%

26%

16%

22%

16%

67%

25%

17%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 4

45%

67%

62%

58%

35%

April 1

March 26

March 19

March 11

0 10 20 30 40 50 60 70

Indicated That Coronavirus Would Greatly Impact Their Decision To Travel In The Next Six Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 4

45%

65%

72%

76%

87%

April 1

March 26

March 19

March 11

0 20 40 60 80 100

Travelers with Travel Plans in the Next Six Months Comparison

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 4

30%

26%

25%

25%

17%

15%

15%

12%

11%

7%

A magazine article on travel

Short online travel video (2-3 minutes or less) on YouTube, Facebook, etc.

A travel show on television or OnDemand

A travel book/guidebook

A video from a travel expert, personality, or ‘vlogger’

Live streaming online video of a real-time travel or local experience

An online 3D or 360-degree virtual tour (e.g., Google Street View/Earth)

A travel podcast, audio, or radio show

Longer online travel video (more than 3 minutes)

Virtual tour using a virtual reality headset

0 20 40

Travel Content Viewed or Interacted with in Last Two Months

IMPACT ON TRAVEL PLANS

Longwoods International Researchlongwoods-intl.com/news

Miles Partnership COVID-19 Communication Centercovid19.milespartnership.com

Additional Resources

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