Travel Sentiment Study Wave 5APRIL 14, 2020

TRAVEL SENTIMENT STUDY WAVE 5

Fielded April 8, 2020U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 5

48%

43%

19%

11%

0 30 60

Canceled trip completely

Reduced travel plans

Changed destination to one I can driveto as opposed to fly

Changed trip from international todomestic

85%

of travelers planning to travel in the next six months will

change their travel plans due to coronavirus

Base: Coronavirus Changed Travel Plans

Travel Sentiment Study Wave 5

Travelers Planning To Change Upcoming Travel Plans Due To COVID-19 Comparison

IMPACT ON TRAVEL PLANS

85%

84%

84%

75%

58%

April 8

April 1

March 26

March 19

March 11

0 50 100

Travel Sentiment Study Wave 5

Base: Coronavirus Changed Travel Plans

48%

43%

19%

11%

53%

43%

22%

13%

50%

35%

17%

11%

48%

39%

18%

14%

28%

36%

30%

22%

0 30 60

Canceled trip completely

Reduced travel plans

Changed destination to one I can drive to

Changed trip from international to domestic

April 8 April 1 March 26 March 19 March 11

Impact of COVID-19 on Upcoming Travel Plans Comparison

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 5

3%

15%

22%

3%

15%

15%

10%

24%

26%

19%

22%

19%

66%

24%

18%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 5

45%

Indicated That Coronavirus Would Greatly Impact Their Decision To Travel In The Next Six Months

IMPACT ON TRAVEL PLANS

66%

67%

62%

58%

35%

April 8

April 1

March 26

March 19

March 11

0 10 20 30 40 50 60 70

Travel Sentiment Study Wave 5

45%

Travelers with Travel Plans in the Next Six Months Comparison

IMPACT ON TRAVEL PLANS

70%

65%

72%

76%

87%

April 8

April 1

March 26

March 19

March 11

0 20 40 60 80 100

Travel Sentiment Study Wave 5

50%

49%

49%

27%

26%

25%

23%

20%

19%

Delivery and takeout food options in your community

Ways to support local businesses/organizations and their staff impacted by COVID-19

Deals and offers for travel, dining, and entertainment for future use

Purchasing merchandise and gift cards from local businesses online

Videos of inspirational or interesting travel destinations

Online virtual tours of museums, art galler ies, and other visitor attractions

Live streams of performances by local musicians, artists, or theater groups

Sharing travel experiences or ideas with others online during this time

360-degree images/videos or virtual reality experiences of travel destinations

0 20 40 60

Information and Content of Interest to Travelers

IMPACT ON TRAVEL PLANS

Longwoods International Researchlongwoods-intl.com/news

Miles Partnership COVID-19 Communication Centercovid19.milespartnership.com

Additional Resources

Thank You