travel sentiment study wave 11 - longwoods-intl.com · travel sentiment study wave 11 fielded may...

Travel Sentiment Study Wave 11MAY 27, 2020

TRAVEL SENTIMENT STUDY

WAVE 11Fielded May 20, 2020

U.S. National Sample of 1,000 adults 18+

COVID-19

IMPACT ON TRAVEL PLANS

Travel Sentiment Study Wave 11

49%

45%

27%

10%

0 30 60

Reduced travel plans

Canceled trip completely

Changed destination to one I can

drive to as opposed to fly

Changed trip from international to

domestic

73%

of travelers planning to

travel in the next six

months will change their

travel plans due to

coronavirusBase: Coronavirus Changed Travel Plans


Travelers Planning to Change Upcoming Travel Plans Due to

COVID-19 Comparison


73%77%77%79%82%82%85%84%84%

75%

58%

May 20May 13May 6Apr 29Apr 22Apr 15Apr 8Apr 1Mar 26Mar 19Mar 11

0

50

100


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


28%

48%50%

53%

48% 47%50% 48% 49%

45% 45%36%

39%35%

43% 43%47% 45% 44%

46%

47% 49%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20

Canceled trip

completely

Reduced travel

plans


Base: Coronavirus Changed Travel Plans

Impact of COVID-19 on Upcoming Travel Plans Comparison


30%

18% 17%

22%19%

21% 22%25%

22%26%

27%

22%

14%11%

13%11% 11% 11% 12% 12%

10% 10%

0

20

40

60

Mar 11 Mar 19 Mar 26 Apr 1 Apr 8 Apr 15 Apr 22 Apr 29 May 6 May 13 May 20

Changed

destination to

one I can drive

to as opposed

to fly

Changed trip

from

international to

domestic


5%

17%

20%

7%

17%

16%

13%

26%

27%

23%

21%

21%

53%

20%

17%

Coronavirus/COVID-19

Concerns about the economy

Transportation costs

0 50 100

1 - No impact at all 2 3 4 5 - Greatly impact

Factors Impacting Decisions to Travel in Next 6 Months


53%

60%54%55%

61%63%66%67%

62%58%

35%


0

20

40

60

80


Indicated that Coronavirus Would Greatly Impact their Decision to

Travel in the Next Six Months


20%20%23%22%25%23%24%25%23%23%

17%


0

20

40

60

80


Indicated that the Economy Would Greatly Impact their Decision

to Travel in the Next Six Months



45%

Travelers with Travel Plans in the Next Six Months Comparison


71%67%69%70%69%72%70%

65%72%

76%

87%


0

20

40

60

80

100



First Trip Travelers Will Take in the Next Six Weeks (Memorial Day Weekend to July 4th Weekend)

41%

15%

11%

9%

7%

6%

4%

4%

1%

<1%

0 25 50

I am not planning to take a trip in the next 6 weeks

Travel by car to see friends and relatives within 200 miles in the U.S.

I will vacation at home first (i.e., staycation)

Travel by car to see friends and relatives more than 200 miles in the U.S.

Travel by car for a vacation/getaway within 200 miles (not to see friends/relatives) in the U.S.

Travel by plane to see friends and relatives in the U.S.

Travel by car for a vacation/getaway more than 200 miles (not to see friends/relatives) in the U.S.

Travel by plane for a vacation/getaway (not to see friends/relatives) in the U.S.

Trip to another international destination

International trip to Canada or Mexico


10%

9%

13%

20%

21%

26%

34%

28%

24%

22%

29%

25%

14%

13%

13%

I support opening up my community to visitors

I feel safe traveling outside my community

I would feel safe dining in local restaurants and

shopping in retail stores in my community

0 50 100

Strongly disagree Disagree Neutral Agree Strongly agree

Perceptions of Safety and Travel

TRAVEL PERCEPTIONS

Longwoods International Research

longwoods-intl.com/news

Miles Partnership COVID-19 Communication Center

covid19.milespartnership.com

Additional Resources

https://longwoods-intl.com/news

covid19.milespartnership.com

Thank You

travel sentiment study wave 11 - longwoods-intl.com · travel sentiment study wave 11 fielded may...

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