Executive Summary

Pre-EventFacebookSite Created by TRBFacebook.com/trbafterparty

Includes Welcome, Prize, Wall and Info Pages. The incentive to join was to win radio prizes

Prior to the event 220 people had become fans of the site which is just under half of all attending the Effies

TRB after partyInfo Included

TRB after partyInfo Includedin Effies invite to 550 individual ticket buyers

EDM sent to all group ticket buyers (100 people)and Agencies via TRB Account Directors (100)

At Effies Awards

Host Alison Mau promotes the TRB after-party to 550 This includes the facebook site and the radio prizes

TRB After Party Tickets placed on Tables to 550 people

Party information in the Programme to 550 people

TRB After Party

Radio studio set created as a photo booth

5 DJs from 5 radio stations perform in 2 rooms

Photos taken at entrance

6 big screens with live Facebook pictures uploaded and changing every 3 seconds

Next Day

600 people viewed the Facebook site the next day

Around 80 people were tagged in photos

5 Happy Prize winners

Prize winnersAnnounced In T2 survey Release sent to 1200

This year’s EFFIE after party hosted by The Radio Bureau was a fabu-lous success with agencies and clients taking full advantage of the photo area and facebook blogs. The evening provides one of the best leverage opportunities for organisations to get their brand and sales people in front of agencies in a setting that agency folk are most com-fortable in. Rick Osborne from CAANZ

What a better way to end the Effies Award Show. The Radio Bureau did a great job.I Liked how all the photos were instantly uploaded to face-book and shown on the big screen. I also liked how you did a facebook group and got people to like it leading up to the night. I don’t normally ‘like’ groups on facebook but I guess I’m proof that you actually do win cool stuff. Anita Sinclair-Young from .99The TRB after party was a terrific event. Always good to catch up with former colleagues and to mingle with media partners in one easy go, saves the liver from numer-ous lunches!. Great music, great venue, great night.”Jon Ramage from Y&R

The Effies TRB after party was a fantastic event - great having the variety of music styles to suit your mood and we had a fab time dancing till the wee small hours of the morning. Setting up the Facebook page was genius as we were able to see pics of ourselves and have a laugh straight away - often at events with photographers you never see the pics. Hadn’t anticipated having a big night but it was one of those events where the vibe was great and you forgot what the time was. Have definitely talked to both people who attended and those who didn’t about what a fun night it was.Sarah Slawson from Westpac