trendslation - july 2012 - issue 13
DESCRIPTION
Trendslation magazine July 2012 issue.TRANSCRIPT
STRAIGHT UP FASHION FOR REAL PEOPLE
JULY 2012
COOL DOWN JULY WITH THIS DREAMY COLOUR CALLOUT
BLUERHAPSODY
LOOK GREAT AND PATRIOTICTHIS MONTH WITH OUR RED
AND WHITE STYLES
CANADIANCHIC
GETTING THE GREEN LIGHT
OUR MENSWEAR HEATS UP WITH THIS HOT SUMMER COLOUR
SEE OUR TOP PICKS FORYOUR SUMMER WARDROBE
7 SummerEssentials
STRAIGHT UP FASHION FOR REAL PEOPLE
JULY 2012
CONTENTS
JOIN REAL REWARDS TO RECEIVE TRENDSLATION AND OTHER PROMOTIONS, RIGHT IN YOUR INBOX! CLICK HERE TO SIGN UP AND SEE ALL THE BENEFITS.
It's finally summer! And we couldn't be happier, because that means we can pack our bags and head out on our fabulous summer vacations, whether we're going somewhere abroad or staying closer to home. We'd better remember to pack our essentials though, as talked about in our story 7 Summer Essentials on, coincidentally, page 7. For packing purposes, gotta love those convertible cargos!
Our Trendwatches for this month feature Blue Rhapsody to help us keep cool on stiffling July days and a few very red and white styles in honour of Canada's 145th birthday. We're also celebrating (and congratulating) our Pinterest contest winner on page 3! Thank you to everyone who participated; don't worry, we'll have another contest soon!
We're also introducing our new colour card combos this month. Check out our colour pairings and the clothing that goes with them on page 13!
Stay stylish,
Kristy LacroixTrendslation Editor
*Items featured in Trendslation may not be available in all stores. Contact your local store for more information. For store locator, click HERE. ©2012. All rights reserved. Trendslation Magazine is owned by Warehouse One Clothing Ltd. #1&2-1680 Notre Dame Avenue, Winnipeg MB, R3H 1H6. Printed in Canada. Issue #13. For permissions and reprint requests, please email: [email protected].
3 PINTEREST WINNER Thanks to all who participated! We have our winner!
4 WHAT TO WEAR NOW Blue Rhapsody andCanadian Chic Trendwatches 7 7 SUMMER ESSENTIALS
12 FUN AND FRIVOLTY Our list of the top 10 things people forget to bring on vacation
13 COLOUR CARDS Our top colour combo for July
15 FOR THE BOYS Our cool green colour callout
Blue Rhapsody
TRENDSLATION 2PIN THIS PAGEwww.warehouseone.com
CONTEST WINNER
Pg. 3
Pg. 4
TRENDSLATIONCONTEST
TRENDSLATION 3PIN THIS PAGEwww.warehouseone.com
Contest Winner
Need an invite to Pinterest? Email us [email protected]
Congratulations to Our
Marissa CorrieThanks to everyone who participated and we hope Marissa enjoys her $250 Warehouse One giftcard!
Blue RhapsodyShades of blue can be both dynamic and dramatic or calm and serene. Paired with deep and rich purple tones the colour blue creates a cool and whimsical attitude while delicate silver accents ripple throughout keeping this dreamy duo from drifting away. Black helps bring subtlety to bolder blues by softening the impact of the more powerful shades, like cobalt and deep turquoise. Achieve harmonious style with the effortless looks of Blue Rhapsody.
WHATTOWEARNOW
TRENDSLATION 4PIN THIS PAGEwww.warehouseone.com
WHATTOWEARNOW
TRENDSLATION 5PIN THIS PAGEwww.warehouseone.com
Delic
ate sil
ver em
bellish
men
ts
Flowing styles
Pair a simpleblack tank with
a whimsical scarf
Keep Your Cool!ONE BENEFIT TO THE COLOUR BLUE
IS THAT LOOKING AT IT CAN HELP
LOWER YOUR BODY TEMPERATURE;
IT'S FASHION PSYCHOLOGY!
TRENDWATCH
CELEBRATE BEING A CANADIAN GIRL THIS MONTH WITH A
FEW OF OUR RED AND WHITE LOOKS! WEAR A PATRIOTICALLY
FASHIONABLE RED TANK TOP FOR DAY AND COVER UP IN THE
EVENING WITH A WHITE SUMMER KNIT WRAP, PERFECT FOR A
BBQ OR WATCHING LATE NIGHT FIREWORKS.
Did You Know...?UNTIL 1983 CANADA DAY WAS
CALLED DOMINION DAY. JUST
DOESN'T SOUND LIKE AS MUCH
FUN, DOES IT?
Canadian Chic
TRENDSLATION 6PIN THIS PAGEwww.warehouseone.com
TRENDSLATION 7PIN THIS PAGEwww.warehouseone.com
Every wardrobe can be built around a few staple basics, and a summer wardrobe is no exception. From the classically inspired to casual comfort, check out the top items we're stocking our closets with to get us through even the longest summer afternoons.
7SummerEssentials
TRENDSLATION 8PIN THIS PAGEwww.warehouseone.com
1A ComfyTee
A flattering cut and a classic style, a solid colour tee can be either dressed up or down. Basic neutral tones such as grey or white will work with almost anything while we are suggesting navy here as an alternative to black.
2The Lightweight Cover UpLess than half the weight of a regular sweater with just the right amount of summer protection, the cover up is versatile without being overbearing. Perfect for the poolside or an evening sitting by a bonfire in the wilderness.
A mens fedora instantly makes
any outfit casually classy.
Borrow your boyfriend's amd
try this look!
TRENDSLATION 9PIN THIS PAGEwww.warehouseone.com
3A Graphic PrintTube TopExpose those shoulders and minimize tan lines with a fun tube top. Floral prints add a flirty and feminine flair and liven up this summer stand-by!
Beauty TipDon't forget the sunscreen! Try a fun tropical scented lotion and bring a hint of Hawaii to your style!
TRENDSLATION 10PIN THIS PAGEwww.warehouseone.com
4The Striped TankThis classic piece gets a new lease on life in this seasons vibrant colour palette! From the favorite blue and white to graphic zig-zags, we're loving mixing and matching with these cute and fun tanks!
If you're like us and love the crochet trend without wanting to commit to an entire top of it, then just look for delicate crochet details!
5The Belted Cargo PantSuper comfortable and convertable on top of that, these cute pants can be cuffed into capris as well! Perfect for camping, they also come with a belt so you don't even have to worry about finding one to match.
Style TipT-strap sandals are great for day to night wear as they can be dressed either up or down easily,
TRENDSLATION 11PIN THIS PAGEwww.warehouseone.com
6The Well-Worn Denim ShortOkay, so it's actually brand-new and only lookswell-worn, but you get the idea. Light wash denim screams summer, and distressing says "I'm ready for adventure!" without having to make a sound. We just know they're up for anything and love them for it.
7The Bohemian Tunic TopThe open crochet top on this tunic will help keep your back and shoulders cool while the more structured bottom flatters and gives an hourglass figure. Accent your waist by adding a belt to this top, and wear with shorts, leggings or skinnies.
Style TipAdd a belt to this tunic to accent your waist!
TRENDSLATION 12PIN THIS PAGEwww.warehouseone.com
FUNANDFRIVOLTY
What i
s the w
orst th
ing you e
ver forgot to
bring
on vac
ation?
Or p
erhaps y
ou would just l
ike to
comment on a
n artic
le you r
ead in
Trendsla
tion? No
matter w
hat it is
, we w
ant to
hear fro
m you! S
end us
your read
er submiss
ions and yo
u could be fe
atured
in a fu
ture iss
ue of Tr
endslation m
agazin
e, read
by
thousands o
f people n
ationw
ide. We lo
ok forw
ard
to hearing what a
ll of yo
u have
to sa
y!
Send your re
ader su
bmissions to
us at:
trendsla
tion@ware
houseone.com
Riveting Raisin HoneydewWind Chime
TRENDSLATION 13PIN THIS PAGEwww.warehouseone.com
COLOURCARDSJULY
THE STAPLETHE ACCENTTHE STATEMENT
TRENDSLATION 14PIN THIS PAGEwww.warehouseone.com
COLOURCARDSJULY
Greys with a heavy tan base flatter purples and work to ground the more vibrant shade in a complimentaryfashion match.
ABOVE: Convertible Canvas Capri
Purples play well with greens and allow you to wear a daring colour combination without looking guady or overdone.
ABOVE: Double Scoop Tank
A refreshing dose of mint works beautifully with deep purples and keeps the mint shade from looking washed-out or boring.
ABOVE: Short Sleeve Hoody
FOR THE BOYS
WEAR THIS BUTTON DOWN BY ITSELF
IN THE SUMMER, THEN LAYER A SOLID
COLOUR UNDERSHIRT BENEATH IT TO
TRANSITION INTO FALL.
CRUISE INTO THE HEAT OF JULY WITH THE STAPLE COLOUR OF A
CANADIAN SUMMER (WHEN WE SEE LEAVES, IT'S TIME TO BREAK OUT
OUR SHORTS). THE COLOUR GREEN RELAXES MENTALLY AS WELL AS
PHYSICALLY, WHICH MAKES IT THE PERFECT STYLE COMPANION TO
WEAR ON VACATION . PAIRED WITH BLUE JEANS, GREEN IS A VIBRANT
COLOUR THAT CAN MAKE A SIMPLE OUTFIT OUTSTANDING.
GETTING THE GREEN LIGHT
Style Tip
TRENDSLATION 15PIN THIS PAGEwww.warehouseone.com