Straight up faShion for real people

July 2011 by

the Secret

iS out we are loving

everything crochet thiS

Summer

guyS take a cue from mother

nature

charming necklaceS

that have Stolen our

heartS

Little Black DressWe asked you which dress was your fave and you weren't shy at all. With 39% of the votes, you guys went with our version of the little black dress.

So here we are, five issues in and enjoying every minute. Before jumping

into everything we've packed into this fabulous issue, we'd like to say thanks.

Since our first issue, you've visited the magazine to learn about fashion tips

and trends over 10,000 times. To thank you for your tremendous support,

and reward you for sharing this quick read fashion mag, we've put together

the little contest below.

So, on to July, which is all about fun, easy and pretty (for the ladies anyway).

We dish on why we love our trusty tanks and help you rock that long charm

necklace. Plus, we decode simple, striped tops and keep you in the loop on

crocheted everyThing!

guys, embrace earth tones and live in olives, browns and oatmeals. The best

part? no one can see the grass stains from wrestling on the front lawn.

See you next month,

The Trendslation Team

for more dealS and promotionS, viSit uS on facebook or twitter

Welcome to

*items featured in trendslation may not be available in all stores. contact your local store for more information. for store locator, click here. ©2011. all rights reserved. trendslation magazine is owned by warehouse one clothing ltd. #2-1680 notre dame avenue, winnipeg mb, r3h 1h6. printed in canada. issue #5. for permissions and reprint requests, please email: service@warehouseone.com.

to Say thank you for all your Support we're giving away a $250 gift cardThere iSn'T much To iT, really! JuST click

The link and fill ouT The BalloT and

you're done.

there'S more!Since we know how much you love Trendslation, we're

gonna reward you for simply spreading the word. for

every friend you share the magazine and contest with,

we'll give you one more entry into the draw.

thought that waS it?if any, yeah any, even just one, of your friends signs

up, we'll send you a coupon for $10 off your next

purchase.*

give yourself a Pat on

the back With $250

contest closes august 2nd, 2011. Winner will be determined by random draw august 8th, 2011 and will be contacted via email. odds depend on number of entries. *coupon is for $10 off a purchase of $50 or more and is valid in store only.

click here to enter

2 trendslation www.warehouseone.com

Take a cue from mother nature this spring with earthy browns, olives

and oatmeal colours. Bring a bit of that laid back campsite vibe to the

weekend barbeque with vintage screenprints and tonal tie dye effects.

Subtle stripes and heather fabrics add a bit of style while keeping things

laid back and easygoing.

Grounded

not sure how to show off a sweet

belt without ruining that sloppy-chic

style you've perfected? enter the

half-Tuck. Tuck your favourite tee

shirt into the front of your waistband

leaving it untucked at the sides and

back. make sure it's tucked more

on one side than the other and

you're done. you may now return

to pretending that looking this

awesome happens by accident.

trendslation 3 www.warehouseone.com

guysgear

When

accessorizing,

wear solid items that

match one of the stripe colours.

if you want to be adventurous,

choose a different print, such as a

floral, in the same colours as the

stripe. Be cautious: more than

one stripe pattern in an outfit

could be considered

criminal.

horizontal

stripes aren't

for every body shape. if

you aren't comfortable with

horizontal stripes, mix it up with

colour blocking or try stripes

on different angles. avoid

vertical stripes completely

this season.

4 trendslation www.warehouseone.com

staying safe

BehinD Bars. The two tone uniform stripe is big this summer and

we're here to help you lock down this trend while

avoiding some major fashion crimes. Play by the rules

and you'll have a killer look that will steal the scene.

Pair

uniform

stripes with a dark,

straight leg jean to

keep the look modern

and avoid looking

sloppy.

choose

clean jewellery

that complements

the stripes with posts

or long beads but avoid

striped jewellery.

a

longer length

top hitting your hips

will help stop stripes from

looking wide on the body.

keep your hem at this length,

longer striped tops can be

very overpowering.

trendslation 5 www.warehouseone.com

We all have those few pieces in our

closet we adore, clothes for whom

we have an inexplicable love and feel

we’d be lost without. i would like to

pay homage to a wardrobe warrior

who is overworked and under-

credited. Summer just wouldn’t be the same without

them. We live in them, we sleep in them and we work

out in them. our closet wouldn’t be complete without

a sufficient supply of tank tops. Though i wouldn’t

champion wearing these treasures to a formal affair,

they can go pretty much anywhere else. They keep us

covered under sheer tops and conceal our bra straps

effortlessly. They can hold their own and play well with

others. They’ve dined with gladiators and shopped with

hobos, napped on the beach and curled up in our carry-

on. from military geek to boho chic, they are always

up to the task. and let’s not forget low maintenance.

These guys are out of the wash and back on the field

in no time. There’s no bench warming for these work

horses either, they’re the underdog of winter layering,

ever shying away from the limelight. This summer, wear

your tanks with pride, and marvel at how truly fabulous

they can be. Just don’t forget the perfect accessory for

bare arms; sunblock. Beloved tanks, we salute you. �

Bring in the tanksTrendslation hearts summer’s unsung hero, the tank top- Anna Matthes, Fashion Writer

6 trendslation www.warehouseone.com

thinktank

keep your cool in crocheted

tops, cardigans and hats.

though we're not all ready for the

crocheted mini skirts and boots

which were all over the runway

this season, adding a cute

crocheted hat on a cool day or

picking up a pretty top with some

crocheted details is a fabulous

way of incorporating this trend

into your unique style. create a

style that is pretty and sweet, and

all your own.

the secret is out! Stay cool and block the sun in layers of crochet.

trendslation 7 www.warehouseone.com

ChArMed liFe 1. graphic butterflies 2. rose necklace

with loop and post closure 3. Wings and heart pendant 4. open owl with dangle charms 5. graphic feather with beads

1

2

35

4

Summer is all about effortless style. we adore long, charm necklaces for their throw on and go appeal. worn alone, or in groups, they add a touch of easygoing style to any outfit. pair these gems with crew necks or for a retro feel, a turtle neck. feel free to wear them with chunkier silver rings but keep other jewellery very simple and clean.

keep your length

in check, any longer than a

librarian's pen and your necklace will be hitting your belt

every time you walk anywhere. Just below

your bra line to an inch above your belly button is a

safe range.

8 trendslation www.warehouseone.com

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