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HOTSTATS 2011 - UK & EUROPEAN HOTEL INDUSTRY REPORT

FOREWORD 02 THE UK YEAR IN REVIEW 03 UK 04 LONDON 05 ENGLAND 06 SCOTLAND 07 WALES 08 FUTURE TRENDS 09

THE EUROPEAN CITY MARKET REVIEW 10 AMSTERDAM 11 BARCELONA 12 BERLIN 13 BUDAPEST 14 EDINBURGH 15 LEEDS 16

MADRID 17 MANCHESTER 18 PARIS 19 PRAGUE 20 ROME 21 WARSAW 22 COMPANY PROFILE 23 GLOSSARY 24

HotStats 2011

UK & Europe



HotStats 2011: UK & European Hotel Industry

HotStats 2011 may not be published, reproduced

or quoted in part or in whole, nor may it be usedas a basis for any contract, prospectus, agree-ment or other document without prior consent .

FOREWORD 02

THE UK YEAR IN REVIEW 03

UNITED KINGDOM 04 / LONDON 05

ENGLAND 06 / SCOTLAND 07 / WALES 08FUTURE TRENDS 09

THE EUROPEAN CITY MARKET REVIEW 10AMSTERDAM 11 / BARCELONA 12 / BERLIN 13

BUDAPEST 14 / EDINBURGH 15 / LEEDS 16

MADRID 17 / MANCHESTER 18 / PARIS 19PRAGUE 20 / ROME 21 / WARSAW 22

COMPANY PROFILE 23GLOSSARY 24For Further Information

Mark Dickens, managing director [email protected]

David Stephens, senior operations analyst [email protected]

Tony Oliveira, commercial analyst [email protected]

HotStats Limited5th Floor, 88 Baker Street

London W1U 6TQ

Tel +44 (0)20 7892 2222Fax +44 (0)20 7486 1189

Visit www.hotstats.com



HotStats 2011: UK & European Hotel Industry 2

FOREWORD

Welcome to HotStats 2011 UK & European Hotel Industry Report.

HotStats has developed further in the UK and Europe over the past year to enable continued reporting on the performance of the ho-

tel market. This publication is focused on the United Kingdom in its entirety and is complemented by coverage on the breakdown of re-

views of the London, England, Scotland and Wales hotel markets for 2010. We also present our forecast for 2011 for London and the

Provinces.

In the following pages you will find analysis of selected key European hotel markets including Amsterdam, Barcelona, Berlin, Budapest,

Madrid, Paris, Prague, Rome and Warsaw. In a regional look at the UK city performance, we have focussed on Edinburgh, Leeds and Man-chester. Our city samples include only four and five-star city centre hotels.

In an ever-changing industry we are able to report on an increasing number of hotel markets and destinations, providing valuable infor-

mation, comment and analysis in the form of this annual HotStats publication, as well as our other reports and analyses.

We would like to thank all the contributors to HotStats without whom this publication would not be possible.

Mark Dickens

Managing DirectorHotStats




The UK Year in Review: Introduction

In this edition of HotStats 2011, we present the results of a sample of hotels throughout the United Kingdom reflecting our current database. This year the UK sample comprises 547 full-

service branded hotels.

We present in the following sections a detailed analysis of the results categorized by region. The UK section provides analysis of results for London, England (excluding London), Scotland andWales using information exclusive to HotStats.

More detailed information is available on many individual cities throughout the UK, as well as London Airports. Please turn to page 23 for more information. We summarize the key data in

the table below.

Key Characteristics of the HotStats 2011 UK Hotel Samples

HotStats 2011 is compiled on the basis of financial years ended during 2010. For comparative purposes the statistics for 2009 are also included where appropriate. We are most grateful to

all those who have contributed for the first time this year and are equally grateful to those hotel operators who contribute on a regular basis and provide the continuity that is essential to astudy of this nature. Please note, however, that results can be influenced by sample fluctuations as hotels exit the sample and new properties are added.

The information in this study relates to the results of a sample of 547 full-service hotels. The amounts and percentages should not be considered as a standard for any type of property orfor any country or region, but only as guidelines for comparison with the operating results of a specific property. They are not an attempt by HotStats to set or confirm prices or operatingstandards for the hotel industry. The terminology used and the account titles are based on the Uniform System of Accounts for the Lodging Industry (see glossary on page 24).

Average Number of Rooms Occupancy Average Daily Room Rate RevPAR

% £ £

TOTAL UK 182 73.6 90.54 66.68

LONDON 287 82.1 123.32 101.2

ENGLAND 151 67.9 66.75 45.32

SCOTLAND 150 73.4 74.34 54.53

WALES 146 69.2 67.78 46.9




European City Market Introduction

In this edition of HotStats 2011, we present the results of a sample of hotels throughout a selection of European destinations reflecting our current database; this year, 12 European loca-

tions are analyzed with samples comprising only 4 and 5-star city centre hotels.

The European city market section of this report provides analysis of performance for Amsterdam, Barcelona, Berlin, Budapest, Edinburgh, Leeds, Madrid, Manchester, Paris, Prague, Romeand Warsaw using information exclusive to HotStats.

More detailed information is available on many individual cities throughout Europe. Please turn to page 23 for more information. We summarize the key data in the table below.

Key Characteristics of the HotStats 2011 4/5 Star European City Centre Hotel Samples

HotStats 2011 is compiled on the basis of financial years ended during 2010. For comparative purposes the statistics for 2009 are also included where appropriate. We are most grateful to

all those who have contributed for the first time this year and are equally grateful to those hotel operators who contribute on a regular basis and provide the continuity that is essential to astudy of this nature. Please note, however, that results can be influenced by sample fluctuations as hotels exit the sample and new properties are added.

The information in this study relates to the results of a sample of 152 city centre full-service hotels. The amounts and percentages should not be considered as a standard for any type of property or for any country or region, but only as guidelines for comparison with the operating results of a specific property. They are not an attempt by HotStats to set or confirm prices

or operating standards for the hotel industry. The terminology used and the account titles are based on the Uniform System of Accounts for the Lodging Industry (see glossary on page 24).

Average Number of Rooms Occupancy Average Daily Room Rate RevPAR

AMSTERDAM 273 75.8% € 165.10 € 125.81

BARCELONA 290 65.6% € 119.27 € 78.28

BERLIN 397 71.1% € 126.98 € 90.25

BUDAPEST 286 64.1% € 89.01 € 57.03

EDINBURGH 192 75.2% £85.70 £64.44

LEEDS 193 70.5% £66.29 £46.72

MADRID 209 66.3% € 119.33 € 79.14

MANCHESTER 237 69.8% £78.20 £54.57

PARIS 256 76.1% € 199.62 € 151.81

PRAGUE 323 65.5% € 86.11 € 56.42

ROME 276 70.1% € 184.02 € 129.00

WARSAW 352 71.5% € 89.79 € 64.23




HotStats provides a unique profit and loss benchmarking service to mid-market and full-service European hoteliers, which enables monthly comparison of a hotel’s perform-ance against its competition. It is distinguished by the fact that it provides monthly analysis of up to 85 hotel profit and loss line items giving much deeper insight into hoteloperations than only the three measures of occupancy, rate and revPAR to which other benchmark providers restrict themselves.

The HotStats database now totals 1,400 properties representing more than 300,000 bedrooms. By precisely measuring hotel performance against competitors, HotStats isunrivalled in giving operators a highly effective tool for taking corrective action.

HotStats Benchmarking ServiceHotStats Profitability – Full profit & loss benchmarking

Market Intelligence Reports

HotStats Classic – More than 80 metrics to get a total insight in a market placeHotStats RevCounter – All departmental revenues with market segmentationHotStats KPI Report – Occupancy, Rate, RevPar, TrevPar, DOPPAR, GOPPAR and Payroll metricsHotStats RevPar Plus – Rooms KPI with market segmentation

HotStats RevPar – Rooms KPI

Industry Publications & SurveysUK Confidence Monitor – Quarterly survey of UK hoteliersHotStats Publication – Annual review on the UK hotel markets and European city marketsUK Budget Publication – Annual review on the UK budget market on supply and demand data

Press Releases

Monthly UK Chain Hotels Market ReviewMonthly European Chain Hotels Market Review

For further information visit www.hotstats.com or contact:

Mark Dickens Managing Director 020 7892 2207 [email protected]

David Stephens Senior Operations Analyst 020 7892 2217 [email protected]

Tony Oliveira Commercial Analyst 020 7892 2234 [email protected]



HotStats 2011

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