tri state today's technology
DESCRIPTION
3 hour presentation for Tri State REALTOR(rm) conventin, Atlantic City, 12-10-08TRANSCRIPT
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6 Steps To Using Today’s Technology to Dominate Your
Market!
Presented By Allen F. Hainge, CRSFounder & President, The CyberStars™
http://Blog.CyberStars.net
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Complete content for today’s Webinar +
supplementary material can be found at
http://tinyurl.com/5bhxdf
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If It's OK With You…
No “techie talk”
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No “This is a wow….this is so cool…you gotta try this…it’ll just blow your prospects away!” stuff
If It's OK With You…
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www.AFHSeminars.com
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http://Blog.CyberStars.net
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Top Tech Tools For Today…
Virtual Tours Real Estate Blog Agency Logic Power Sites
RealProSystems Rainmaker e-Central
Personal Web Site
Notebook/Tablet PC
R.E. Specific Database
Smartphone Digital Camera
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It’s Time
To Take
The
Pledge
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If you had a magic wand, what technology would you
really use to build your business?
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Consider the benefits of having a qualified VA do it
for you!
We Have Two Choices…
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Implementing Your VA Strategy….
Interview potential VAsWhat services do you
offer?What real estate
programs do you use?What are your fees?
Ask successful agents which VA they use
Research a number of VA sites on the Web
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Implementing Your VA Strategy….
Hire The VA….This Week!
Ask to see the VA’s contract
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Your Strategy: Finding A V.A.
TheVirtualLink.com
ConnectMe2It.com
=
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Why Do You Need A Web Site?
Use Of Internet To Buy/Sell
2002 = 41%
2003 = 71%
2004 = 74%
2005 = 77%
2006 = 80%
2007 = 84%
Those Who Meet The Consumer’s Needs Make The Best Living!
Real Estate Is A Consumer Driven Industry.
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• Cost = minimal or free
• Key =
Real estate organization site
• Cost = $200 - $1,000
• Key =
Real estate template site
• Cost = $2,500 - $5,000
• Key =
Individually designed agent site
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6 Essential Elements Of A Successful Site• Pleasant Design, Easy To Navigate
• Totally Consumer Oriented
• An Effective Showcase For Each Listing
• At Least 8 “Contact Me For…” Links
• Extensive Area/Neighborhood Information
• Link To Your Blog
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Listings: What Works?
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ThumbnailPhotos On
Listing Inventory
Page
Each Listing Should Have
Multiple Photos And/Or A Virtual Tour
In-Depth Property
Descriptions Based On
“Dominant Buying
Motives”
School & Map Links For Every Listing
7 Tips For Effective Listing Treatment….
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Neighborhood Information
Packet, Either Offer or
Download
Downloadable Flyer For Each Listing
Email Links By Every Listing
7 Tips For Effective Listing Treatment….
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CyberStar™ Anthony Marguleas
Amalfi Estates, Pacific Palisades, CA
www.AgencyLogic.com
888-201-5160 x 204
7 Tips For Effective Listing Treatment….
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Promotion Using R.E. Magazines….
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Promotion Using R.E. Magazines….
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Promotion Using R.E. Magazines….
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Promotion Using R.E. Magazines….
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Promotion Using R.E. Magazines….
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Promotion Using R.E. Magazines….
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Implementing Your Web Site Strategy…
Decide on which type of site you want, based on budget & your desire to succeed
Research effective agent sites (www.AFHSeminars.com). Note site designers you like.
Make the decision that a good, deep, consumer-oriented Web site is important to your success.
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Implementing Your Web Site Strategy…
Continually research other agent‟s sites (local & national) for ideas
Spend one hour, five days a week, working on your site
Purchase a site!
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Using The Best of Both Worlds
Means Success!
Old ToolsNew Tools
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9 Top Tech Tools For Today…
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Implementing Your Tech Tool Strategy…
Work that tool into your day-to-day operations
Devote time to the learning curve, if any
Choose one tech tool: purchase it
Decide that, properly chosen, learned & used, today‟s tech tools can help you accomplish your goals
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How Can I Possibly Integrate All This Into My
Business?
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Tool #8: What Can It Do For Me?
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Dash GPS: Money-Making Strategy
Step #1: Buy a Dash GPS..or two
Step #2: Loan to buying prospects for their tour; let them take themselves on the tour
Step #3: Call Dash’s special number, “push” property addresses to the unit by giving address
Result? One sale + 13-15 hours saved!
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Self-Interest Hype Or Money In Your Pocket?
CyberStar™ Sven Andersen
RE/MAX Leading Edge
The Andersen Team
Winchester, MA
www.TheAndersenTeam.com
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Sven’s Use Of One Tech Tool…
Bought Dash, loaned to prospects
Pushed addresses to Dash before & during tour
Buyers looked at 26 homes, wanted to see inside of 8. Sven showed them the 8 homes: sold them 1
Estimates time showing cut from 13 to 4 hours!
Cost = $299.99 at www.Dash.net
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Why This Works….
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But Web 2.0 Is Just For Tipsy College Kids, Right?
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Market Domination
Web 1.0
Web 2.0
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Web 1.0• Web site
• Web site promotion
• Automatic followup
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Web 2.0• Building communities
• Pod cast & blog
• YouTube (video marketing)
• Facebook, MySpace (social networking)
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Do 60 Million People Know You’re There?
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“YouTube has been good for me, and I can track more
than 15 home sales directly from YouTube and other
online videos since I started using it. The easiest videos
to track are "Talking Head" videos that have very specific
topics. My two BUYING A HOME videos have been my
biggest and best videos because people actually
mention „I saw your Home Buying Video‟ when they call
or e-mail us.‟”
CyberStar™ Sam Miller, CRSRE/MAX Stars Realty
Mt. Vernon, OH
www.SamMiller.com
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Free Marketing Using You Tube…
Video tours of listings
Video tours for out-of-area buyers
Listing presentationBuyer counseling
session
BPO’s
Area/neighborhood tours
Social events
Videos for your local blog
Your Ideas?
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Taking Advantage of Web 2.0
CyberStar™ James Nellis, CRS
RE/MAX Allegiance
Northern Virginia
YouTube Marketing Video
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Implementing Your YouTube Strategy…
Move on to other videos: short sales, choosing an agent, your listing presentation, senior information, etc.
Create your first YouTube video
Research videos on how to YouTube at ExpertVillage.com (free)
Practice (hint: pan slowly!)
Get a Flip Mino digital video camera & tripod
Spend time viewing real estate videos on YouTube
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Recommended Tools…
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Now That You Know What You
Can Do…Will You Do It?
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“Procrastination is the art of keeping
up with yesterday.”Don Marquis
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Recognition Without Action Is Inertia…
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Thanks For Attending!
Allen F. Hainge, CRS
http://Blog.CyberStars.net