Social Selling 101

Presented by: Jeff Zelaya, Sales Manager, Triblio

& Debbie Hopkins, Sales Manager, TheGenieLab

Agenda

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• Intro to Social Selling

• Prospecting

• Relationship Building

• Closing

http://www.triblio.com/blog/social-selling-101-webinar/

Pre-Requisites

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1. Top Producer Mentality

2. Social Profile Inventory

3. LinkedIn All-Star Status

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Times Change

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Adapt or diehttp://www.triblio.com/blog/social-selling-101-webinar/

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What is Social Selling?

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Leveraging your personal brand with a marketing and sales strategy that leads to better business relationships that result in

increased sales

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People do business with

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Know Like

Trust Respect

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Our Social Selling Stories

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Jeff Zelaya

Deb Hopkins

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Awareness

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Are you visible?

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Reputation

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What are people saying about you?

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Education

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Are you learning & are you teaching?

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Prospecting 101

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1. Strategize

2. Execute

3. Measure & Optimize

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Prospecting 101

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1. Who do you want as a client?

2. Who do you want as a partner?

3. Verticals, Department, Titles, Competitor, Recent

Events

4. Get Introduced

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LinkedIn Prospecting

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Inbound Prospecting

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Trigger Events

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Automate Prospecting

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Twitter Prospecting

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Twitter Prospecting

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Twitter Prospecting

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Relationship Building

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• Share Relevant Insights• Get Involved In Groups• Get to Know Them• Help Out• Provide Content• Face to Face

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Measure

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http://www.triblio.com/blog/social-selling-101-webinar/

Upcoming Webinar

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What’s in your Social Selling Toolbox?October 21, 2014 @ 1pm EST

Julio ViskovichRegister at http://triblio.com/

toolbox

Thank you!

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Jeff Zelaya@jeffzelayahttp://linkedin.com/in/jeffzelaya

Deb Hopkins@debhopkins20http://linkedin.com/in/debhopkins

http://www.triblio.com/blog/social-selling-101-webinar/