TRUE TALENT SPORTS

PRIVATE LIMITED

PRESENT S

CRICKET REALITY SHOW

WWW. TRUTALENTINDIA.COM

Objectives of the study

To assess the market opportunity in Cricket industry

To develop comprehensive strategy to capture market share

To analyze the feasibility of franchise model

To Develop a Franchise model & Franchisee Proposition

To set out a roll out plan

4

5

Industry Assessment: Cricket Industry

Industry Analysis

Industry Overview

Heritage

• India is the biggest sports market in the world and it has a long established sports culture founded on its love of cricket.

Industry Size• Cricket in India is a billion dollar industry, Board of Control for Cricket in India (BCCI)

is the richest cricket association in the world with a net worth of more than Rs 3,308.31 crore as in 2011-2012.

Multiple Revenue Sources• Cricket is unquestionable India’s dominant sport accounting for the vast majority of

sport’s revenues whether TV rights, sponsorship or event.

Innovation attracting Investors• Brand International Premier League India’s biggest domestic league will now on generate a rejuvenated boost and which will attract colossal investors to invest in the Indian Cricket Industries

6

Growing Trends

• Cricket dominates in terms of sponsorship, TV advertising andSpreading

Reachthe

• Indian sports TV audiences are on the up and spreading further out

Powerful Percapita spending

power

a

• For the first time Indians had a cricket team (IPL or the Indian PremierHigh Involvementof Metros and

Celebritieslocal cities such as New Delhi, Bangalore, Jaipur and Mumbai became

7

• League) to support that wasn’t the national team and franchises for

the celebrity as film stars and entrepreneurs scrambled to become the new owners of these clubs

• India was now presenting itself as a land of opportunity with powerful per capita spending power and a huge emerging middle class and multinational corporations were keen to tap the market.

• personal athlete endorsements

• from the cities and into the towns.

Growing Factors

• With a population of 1.2 billion people and booming economy, A rapidlyrising middle class with money and leisure time is forecast to drive hugegrowth in consumer demand and bring real opportunities for sport

especially for Cricket.

•In the last ten years, cricket has turned out to be one of the fastest growingindustries in the world. Many sports and franchises have recognized this andsuccessfully tapped into this opportunity.

The key driver behind this phenomenon is the captive audience thatthe sport presents to media companies who are looking to broadentheir coverage to give them increased advertising revenue potential.

• According to a survey report of SMG insight, Cricket is the most‘Popularity and Participation of Sports in India’ on the basis of mentionbelow fact:

85% of respondents watch cricket, on TV or in the media, with interest acrossage groups, income and even gender with 76% of women following the sport62% play cricket at least four times a yearThe sport provides the top six events followed by the Indian Public, withinterest ranging from 53% (Tests) to 72% (IPL)

8

High Popularity/Involvement

Several Avenues for Media

Huge TargetGroup

Growing Factors

The beauty of the game of course, is that all you need to play it is a plank ofwood and a rubber ball and this was one of the reasons why India took thegame to her very ample bosom and in millions alleys and on pieces of dirtall over the country, Indian kids bowled and batted andrepresenting their country one day in international cricket.

dreamed of

9

Easy to Play/ Wide Target Base

•Country of 28 states.•Country of 600 districts.•Country of 6,000 sub districts.•Country of 6 lacs villages.•Country of more than 100 million population.

World’s biggest democratic country accommodates more than a dozen religions... Hinduism, Muslim,

Christianity, sikkhism and many more… but there is one religion which has maximum number of

followers… and that is “Cricket”.Yes!!! Cricket is the biggest religion in India.

SPORTS INDUSTRY

Sports Marketing will touch $110 billion by the year 2009

TWO TIMES WORLD CUP

WINNER INDIA HAS PRODUCED MANY TALENTS

SO FAR…

BUT THERE ARE MANY MORE

TALENTS AWAITING FOR SPOTLIGHT TO BE TURNED ON

THEM…

PEOPLE EAT CRICKET, SLEEP CRICKET AND

DREAM CRICKET. BECAUSE CRICKET IS A SERIOUS GAME

FOR INDIANS…

So, here… We present spotlight to those hidden

talents…

We present a brand new unique

reality show to publish hidden Indian cricket

talents to showcase their

game…

This format will be a gateway to all

those talents coming from

narrow lanes of different Indian

cities to the centre field filled with

cheering spectators…

Gujarat•State of 30 districts.•State of 240 sub districts.•State of 18500 villages.•State of 7.5 lac face book users likes cricket .•State of highest growth rate.• per sub districts 11 + 5 players will be selected , one team per sub district.

240 Teams

Selection Camp

Open Registration

Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only.Selection Camp:Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 240 teams.

10 CAMP SCHEDULES IN 10 CENTERS WILL BE ORGANIZED...FOR 15 DAYS

1st Round120 matches

2nd Round60 matches

3rd Round30 matches

4th Round15 matches

5th Round8 matches

6th & Quarter Final Round4 matches

7th & Semi Final Round2 matches

8th & Grand Finale RoundFinal

match

All 240 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.

Maharastra•State of 35 districts.•State of 318 sub districts.•State of 22500 villages.•State of 10 lac face book users likes cricket .• per sub districts 11 + 5 players will be selected , one team per sub district.

318 Teams Selection Camp

Open Registration

Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only.Selection Camp:Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 318 teams.

1st Round

159 matches

2nd Round80 matches

3rd Round40 matches

4th Round20 matches

5th Round10 matches

6th Round 5 matches

7th Round3 matches

8th & Semi Final Round2 matches8th &

Grand Finale RoundFinal

match

All 318 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.

Delhi•Expected Registration 10,000•100 Teams will be identified.•City of 5 lac face book users likes cricket .•City of highest growth rate.• per Pin code 11 + 5 players will be selected , one team per sub district.

100 Teams

Selection Camp

Open registration

Open Registration: Players will be welcomed on the basis of first come first basis registration process. It will opened for 15 days only.Selection Camp:Registered players will be checked and groomed in selection camp. Here selectors will scrutinize them and they will come up with last 240 teams.

1st Round50 matches

2nd Round25 matches

3rd Round13 matches

4th Round7 matches

5th Round4 matches

6th Semi Final Round

2 matches

7th Final Round

Final match

All 100 teams will fight for title in below order, Each team will be eliminated in mentioned nock-out round. But, our television audiences can save individual player by SMS voting. Audience Votes will help to save from becoming escape-goat.

MAN OF THE SERIES -THE ALL NEW C CLASS

39

Business Plan – TPL : True Premier League

721,722, 7 th floor, international trade centre, majura gate, surat.

Fact Sheet

40

Name of the Company True Talent Sports Pvt. Ltd.

Brand Name TPL (True Premier League)

Years of Inception 2013

Registered Office

Details of Contact Person Mr. Zahir Rana , 08767033030, ceo@truetalentindia.com

Industry & Segment Sector Entertainment/ Sports

Geographical Presence Mumbai based Company, Starting from Gujarat

About TPL

•TPL is a state level cricket tournament where the promoters have plannedto promote cricket and provide platform to the regional crickets lovers whoare talented but are not getting a platform to demonstrate their talent

•Going to be a 20 over game where players will play and on the basis oftheir performance will be selected for the next level.•240 teams will qualified after the fitness camp and matches will be playedqualifying the best players for the next round which will be based onaudience voting system•Franchisee will be sold for each district and franchisee will be selling theteams and will also generate revenue by bringing various sponsorships

• The show will be conducted in 20 states starting from Gujarat spreading itswings Pan-India in due course of time.

•Team Selling & Sponsorships

41

TR

UE P

REM

IUR

LEA

GU

E

Major RevenueSources

Overall Plan

Process

Concept

Summary of Various Phases of the Project

Marketing

Registration

FitnessCamp

FinalMatche

s

42

15 d

ays

75 d

ays

15 d

ays

Marketing: First 15 days will be spent on aggressive marketing inviting

the participants/players, sponsors, franchisee queries, but the major

will be on participant registration.

Whole State will be targeted during this phase, e.g.: 26 districts

in Gujarat (Est. no. of query: 24,000)

Registration: Interested participant will registered for ‘FREE’. Marketing

will also help in communicating/registering sponsors/franchisee to a

great extent.

Fitness Camp: 10 town fitness camp will be organized to shortlist 3600

players (240 teams) for the next round. Matches won’t be played in this

phase, but the performance will be judged by a panel.

Final Matches: Total 240 matches will be played and each match will

bring forth 16 best players based on the voting system after each

match.

Phase I & II : Marketing the Concept & Registration

High Initial Investment

• Initially Investment will range up to INR 3 crore or more

Brand Communication

• Brand Communication should primarily focus on Participant Registration• Should also highlight various avenues of Sponsorships and Franchise Opportunities• Various Marketing activities such as Newspaper Ads, Radio etc. should be a part of

initial communication

Manpower Involvement• A Team should be formulated with different responsibilities such as Creative Development, Marketing

Communication team, Tele-calling/Registration team

Back-office Tele-calling Team• 24*7 tele-calling cum registration should be recruited for the entire event and also for the project

Event Management Team

• An Event Management Team can also be hired to execute the Project.

43

Phase III : Fitness Camp

Finding the Best Talent

• 15 days fitness camp will be conducted to judge the capabilities of players and it will be an elimination round. Motive is to find the best talent and reducing number of players to 15 i.e.

11+ 4 per team.

Panel of Judges• Highly experienced panel of judges will be appointed to choose the best out of the whole lot.

Execution

• Grounds will be taken on rent for the stipulated number of days, which will be based on the number of applications

• All expenses during the phase, will be borne by the Brand owner

Zero Participation Fee• True Talent’s recognition will not entail any fee from the Participants and the

entry/registration will be free of cost

44

Phase IV : Final Matches

Initial Matches

• There will be one team from each sub district i.e. total of 240 teams playing against each other.

• After successful completion of first phase (120 matches), there will be reshuffling of teams consisting of best players among those who played.

Match Broadcast• Each day 4 matches will be played and their highlights will be broadcasted on TV

where players will ask for votes based on their performance for the day.

True Talent Identification• Based on Players performance and Public voting, the next Phase (phase II: 60

matches)’s team will be finalized

Revenue Sources• Revenue Sources for Brand Owner will be through Team Selling,

Sponsorships, Advertisements etc.

45

Player Selection Process

4. State Team Player

3. District Team Player

2. Fitness Camp

1. Registration

There will be rejection of player at each level and only top 30 players (2 teams)will be able to make into the finals

46

Advertisement

My performanceof theda

yVotefor M

e

••

After each game, each player will promote themselves on national channel and will ask for vote.The player with maximum number of votes will be selected for the next level.

47

Recommendation on Revenue Options

Telecom Partners

Ads

Media Platform Sponsorship, Hospitality Sponsorship,

48

Reve

nue

Sour

ces

E.g.: Digital Marketing Ads, Awards Sponsorship, Tech

Travel Partner, Media Partner, ‘Powered by’

E.g.: YES Bank Maximum in IPL

E.g.: Pepsi in IPL

Various Categories based on Franchise Fee

Several branding options

LED AdsOn goingLED Ads

StallBranding

ParkingAds

On ground

A part of revenue through SMS after sharing with the

Revenue based on the time-slots sold to various brands

Approx. 150 banner options per day

Different Team Prices for Different PhasesTeam Selling

Banners

TV Ads

SMS Revenue

Ground Ads

MerchandisingBranding

Franchisee sales

Title Sponsor & Co-Sponsor

Boundary & Sixes

Others

Establishing the Franchise Model for True Talent

Let’s assume Gujarat for the Implementation of Franchise Modeland the same can be replicated in the 20 states as per the vision.

Number OfFranchiseeGujarat

Assumed Franchisee

49

All Franchisee will work at State Level and will generate

revenue by selling different products specified by the

Parent Company

The Parent Company will restrict the rights of Few of the

Products e.g.: SMS Revenue which will be sold directly

by the Franchisor (Brand Owner).

FranchiseeCategory

FranchiseeFee (INR)

Margin from Generated

Revenues (%)

A 5 lakhs 5%

B 10 lakhs 10%

C 15 lakhs 15%

D 20 lakhs 20%

E 25 lakhs 25%

Franchise Fee & Margins

Total Number of

From Gujarat State: 24

Total No. of Districts: Total No. of Sub-

districts:

Establishing the Value Proposition for the Franchisee

Multiple Revenue Sources

Highly Incentivized Model

Hassle-Free Venture

50

• Franchisee is away from the hassle of executing the project• Franchisee need to utilize his regional/national contacts to bring sponsors

and sell teams

• All Revenue Sources will be based on the margin earned• Franchisee will be paying a Higher Franchise fee to earn an higher margin

• Team Selling will be the major source of revenue.• Sponsorship selling• Advertisement Selling and many more

Price of Teams (INR)

51

Round/Phase Number of Teams Price (INR)

I 240 2 lakhs

II 120 5 lakhs

III 60 9 lakhs

IV 30 19 lakhs

V 16 29 lakhs

VI 8 39 lakhs

VII 4 49 lakhs

VIII 2 99 lakhs

Establishing the Value Proposition for Team Owners

Pre-Event Branding

On-going Branding during the Match

Post-Event Branding Support

52

• Advertisement during TV Telecast• Announcements and broadcast while TV telecast

• Branding during various announcements• Slots for LED Advertisements• Few Banner Advertisements (No. should be based on the amount)• Branding on Merchandise (Optional)• Separate Section in the Ground for Team Owner Guests• Pit near Boundary will be designed as per Team owner branding• A 1 minute slot about the brand during commentary

• Branding in all communication on the day of match, e.g.: News paper advertisement, highlight match between XYZ Cement and ABC Tyres

• Logo Placement in the communications• Extra Promotion support can be given to a Team Owner higher than INR 40 lakhs e.g.: Exclusive

Half page for a particular team

Franchisee Profiling: Critical needs of the franchise traits..

Based on the observations

profile is as follows:of the franchisor expectations from the business. The ideal franchise

● Regional Influence will project him asinterface to corporates, politicians, realestate developers or big business tycoons● Financially stable investors/ Entrepreneurs

with keenness in the conceptInfluential

● Person with good networking skillsand business of multiple years willhelp him to cross-sell sponsorshipor team selling as a product

NetworkingSkillsAttributes of

Idealfranchisee

profile● Person who is sport enthusiast or

from an event managementcompany can very easily reach tothe right TG for Sponsorship/teamselling

SimilarProfession

Marketingskills ● In case franchisee is very strong in marking, he can

further help the franchisor in getting the vendors aswell as in communicating the idea in a right way.

53

Roles & Responsibilities of Franchisee

Franchisee Sales

Sponsorship Sales

All territories will be open for Franchisee irrespective of district

All payment will be done in the name of Franchisor and Franchisee will getthe commission in 3 working days from the date of receiving the payments

Payment of Franchisee fee and adherence to the clauses mentioned in theFranchise Agreement

54

Roll-Out Plan: Targeting the Top 20 states for the Entire Project

Starting Point: BeginningJammuandKashmir

withSports

Gujarat, True Talentshould establish a

successful prototype. IdeallyHimachal Pradesh should test franchisee model

Starting From Gujarat, the Company has anaspiration to tap Top 20 states in the Initial Phase

Punjab

in Gujarat before going out.ArunachalPradesh

Sikkim

New Delhi

Haryana

UttarPradesh

Assam

Meghalaya

Nagaland

Rajasthan Biha

rManipurTripuraJharkhan

d Mizoram

MadhyaPradesh

Gujarat

WestBengalChhattisgar

h

Orissa

Maharashtra

AndhraPradesh

Goa

Karnataka

TamilNaduKeral

a

55

Medium Term

Immediate

Franchise India View pointOpening in clusters will give Greater operational control, Faster market development Focused Marketing Strategy &

lesser lead time

Projection for business in maharastra from

Ground ads Only (10*3 flex)

State franchise for 5 cre. Refundeble deposit.

Can offer margin of 10 % on total ad revenue from ground ad which is 10*3 size flex board.

Total number of ad will be 150 per match on ground.

Total matches will be 320. So , total ad is around 150*320 = 48000 ads

RATE PER AD

IF 01 AD RS. 50,000/-IF 10 ADS RS. 45,000/-IF 25 ADS RS. 40,000/-IF 50 ADS RS. 35,000/-

Ad Agency margin…If 5 lac refundable deposit 5 %

If 10 lac refundable deposit 10%

If 15 lac refundable deposit 15 %

If 20 lac refundable deposit 20 %

If 25 lac refundable deposit 25 %

Total business expected

26250/- * 48000 ads =126 cre.

State franchise can make

10% of business is approx

12.60 cre in a season.

Expected deposit from franchise

25 lac * 35 districts = 8.75 cre

10 lac * 318 talukas = 31.8 cre

Total = 40 cre approx.

Main Entry (Suggested)

BR

AN

DIN

G

BRANDING

Main Entry (Suggested) – 3D View

Color combination are according to teams

This unique format will give a platform to many aspiring players to get noticed… and to be enlisted

in India’s popular players list.

Thank You!!!