truth and consequences in the global village

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e University of San Francisco USF Scholarship: a digital repository @ Gleeson Library | Geschke Center Marketing (Formerly Marketing and Law) School of Management 2014 Truth and Consequences in the Global Village Val Larsen Sweta ota University of San Francisco, [email protected] Follow this and additional works at: hp://repository.usfca.edu/ml Part of the Marketing Commons is Article is brought to you for free and open access by the School of Management at USF Scholarship: a digital repository @ Gleeson Library | Geschke Center. It has been accepted for inclusion in Marketing (Formerly Marketing and Law) by an authorized administrator of USF Scholarship: a digital repository @ Gleeson Library | Geschke Center. For more information, please contact [email protected]. Recommended Citation Larsen, Val; ota, Sweta Chaturvedi. Truth and Consequences in the Global Village. Academy of Marketing Studies Journal, Vol. 18, No. 1 , January 2014.

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Page 1: Truth and Consequences in the Global Village

The University of San FranciscoUSF Scholarship: a digital repository @ Gleeson Library |Geschke Center

Marketing (Formerly Marketing and Law) School of Management

2014

Truth and Consequences in the Global VillageVal Larsen

Sweta ThotaUniversity of San Francisco, [email protected]

Follow this and additional works at: http://repository.usfca.edu/ml

Part of the Marketing Commons

This Article is brought to you for free and open access by the School of Management at USF Scholarship: a digital repository @ Gleeson Library |Geschke Center. It has been accepted for inclusion in Marketing (Formerly Marketing and Law) by an authorized administrator of USF Scholarship: adigital repository @ Gleeson Library | Geschke Center. For more information, please contact [email protected].

Recommended CitationLarsen, Val; Thota, Sweta Chaturvedi. Truth and Consequences in the Global Village. Academy of Marketing Studies Journal, Vol. 18,No. 1 , January 2014.

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