COMM 202Tutorial 2: Skills Matrix

Minyoung HwangT27 & T34

Today’s Agenda

Introduction1

Skills Matrix2

Next Week4

DIY Activity3

One-On-Oneswere awesome!

Who the Heck is Minyoung

Born in Korea,Raised in Van

Traveled to Ethiopia, Myanmar, Indonesia and 7 other countries

Creative outlet is in music via singing & piano

Year 1 UBC English Language Institute + Arc Initiative Ethiopia

Year 2 Sauder Summit + Enterprize Canada Unpaid internship at small digital marketing agency

Year 3 COMM 202 TA + UBC Strategy Consulting InitiativeField sales internship at Coca Cola RefreshmentsBrand Management Mentorship Program

Year 4 Exchange at National University of Singapore8 month brand management internship at PepsiCo Foods

Year 5 COMM 101 TA + COMM 202 TA + UBC SCI + JDC WestVancouver Start-Up Weekend

Where Have the Five Years Gone

Let’s Chat About...Exchange (Singapore, Southeast Asia)Co-opWorking in TorontoCPGsBrand Management Mentorship ProgramSocial EntrepreneurshipEnglish as a Second LanguageCase CompetitionsPerforming (Singing, Piano, Musicals)TeachingWorking as a Teaching Assistant (COMM 101, COMM 202)Cool Courses at Sauder (Design Thinking, New Venture

Design)

Course Outline

Week 4 Week 5 Week 6

Tutorial: Intro to Skills Matrix

Due: Job Posting Assignment

Tutorial: Skills Matrix Presentations

Due: Skills MatrixDraft Version(3 Successes,1 Failure)

Tutorial: Resume & Cover Letter

Due: Skills Matrix Final Submission (6 Successes,2 Failures)

What do you want to get out ofthis course?

A killer resume.

A cover letter & email that they’ll love.

Confidence in the interview room.

Building my network aka my net worth.

It all starts with your stories.

The S-T-A-R-L Format

Set the scene. Who? What? When? Where? Why?SITUATION

The objective, the challenge, the lion. What is the significance?

TASKThe how. What steps or considerations did you take?

ACTION

The outcome or lesson. How did your actions lead to this result?

RESULT

Tie it back to the employer. Why should they care? Is it relevant?

LINK

Looking at theBig Picture...

Interview

Cover Letter

Skills Matrix

Resume

Your Foundation

Interview

Cover Letter

Skills Matrix

Resume

The Building Blocks to Your Dream Job

Interview

Cover Letter

Skills Matrix

Resume

Skills Matrix

Interview

Cover Letter

Resume

Break It Down

Skills Matrix

Interview

Cover Letter

Resume

Break It Down

Skills Matrix

Interview

Cover Letter

Resume

Break It Down

BUT WHAT ABOUT THE TIMES WE SCREWED UP?

Situation

Failure Stories

Mis-steps Failure Lesson Action Steps

The context. Who? What? When? Why? Where?

What did I do wrong? How am I accountable for my mistakes?

What happened as a result of my mis-steps?

What did I learn through my failure?

How did I overcome this situation? Or what am I doing now?

1 2 3 4 5

Be humble, honest and accountable.Focus on the story of your development and comeback story.

Situation

A Time I Messed Up

Mis-steps Failure Lesson Action Steps

Leading the next digital campaign by collaborating with two agencies. One of the first digital projects for this brand.

Forgot to loop in the internal digital team who overlooks all the major decisions on digital activities and budget allocations.

Received a stern talk from the digital team, who felt excluded and forgotten in the process.

Even if a project is being rushed, I must keep everyone informed not only for the best decisions but to maintain strong relationships.

Apologized to the digital team, caught them up on what they missed, asked for their feedback and included them in future comm.

1 2 3 4 5

REMEMBER,STORIES CAN COME FROM ANYWHERE.

5 mins: Brainstorm a story (success or failure) in STARL format.

2 mins: Applicants, share your story with the interviewer.

1 min: Interviewers, share your feedback with the applicants.

Switcharoo!

Find a partner. One of you is the applicant. The other is the interviewer.

Time to Try it Out!

UBC Marketing AssociationGateways Conference

Tickets in CPA Hall

What’s Happening Around Campus

CUS Visual Media Headshots

Next Tues 12:30PM

Imagine Day Orientation Day Leader Applications

Due Next Tues

Supply Chain Management Club Networking Event

Tonight 5:45PM

What’s Coming Up

Skills Matrix draft due next tutorial (3 successes, 1 failure) - recommend bringing 2 copies

1

Skills Matrix presentations next tutorial(3 minutes per person to tell 1 success and 1 failure story, shared in groups)

2

Office hours start next week - sign up on COOL

3

Have agreat week!