tv viewing trends
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TV Viewing Trends. Fredericton CA - Diary. Updated Spring 2014. Market Info. Maps & Demographics. Fredericton CA. Where is it?. YT. NT. NU. BC. AB. NL. MB. SK. NL. QC. PE. ON. NB. NS. Fredericton CA Demographics. Population Estimates (000). - PowerPoint PPT PresentationTRANSCRIPT
1
TV Viewing TrendsFredericton CA - Diary
Updated Spring 2014
2
Maps & Demographics
Market Info
3
Fredericton CAWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
4
Fredericton CA Demographics
P2+
P2-11
P12-17
P18+
P18-34
P18-49
P25-54
P35-54
P55+
F18+
F18-34
F18-49
F25-54
F35-54
F55+
M18+
M18-34
M18-49
M25-54
M35-54
M55+
0 10 20 30 40 50 60 70 80 90 100
94.1
9.9
6.5
77.7
24.0
44.6
42.4
27.7
26.0
39.9
11.7
22.2
21.4
14.2
13.9
37.8
12.3
22.4
21.0
13.5
12.0
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
5
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
6
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV
Spring Fall0
102030405060708090
10096.5
92.694.898.8
94.5 94.994.6 95.991.3 93.4
97.792.6
8993.995.4
91.892.1
2006
2007
2008
2009
2010
2011
2012
2013
2014
7
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
21.620.4
18.817.8
20.618.9
20.2 20.2
16.9
19.020.8
19.718.5
15.0
20.9
17.015.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
8
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall02468
10121416
13.112.5
11.610.9
12.7 12.313.1 13.3
11.1
12.7
14.013.2
12.4
10.0
14.5
11.911
2006
2007
2008
2009
2010
2011
2012
2013
2014
9
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV
Spring Fall0
102030405060708090
10093.2
85.988.593.0
85.8 86.185.891.3
85.3 87.588.3 89.283.4 86.1
92.6
84.486
2006
2007
2008
2009
2010
2011
2012
2013
2014
10
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0123456789
10
8.4 8.38.17.77.6 7.67.9
8.3
7.17.8
9.08.48.5
6.6
8.5
7.36.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
11
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
30
35
25.4 25.624.823.623.4
24.825.7
27.2
23.4
26.3
30.228.128.7
22.1
29.3
25.523.5
2006
2007
2008
2009
2010
2011
2012
2013
2014
12
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Children Aged 2-11
13
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Teens Aged 12-17
14
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
15
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.6 93.294.2
99.094.7 95.195.6 95.9
90.396.797.1
92.191.6 94.296.191.491.4
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
16
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.023.1 22.3
20.419.2
23.6
21.022.5 21.8
18.5
20.6
23.0
21.021.3
16.6
23.1
18.417.4
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
17
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.0
11.4 11.2
10.29.8
11.0 10.811.7 11.5
9.8
11.2
12.3 12.011.1
9.1
13.9
10.810.3
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
18
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.7
88.591.696.1
92.4 90.094.4 91.9
87.393.693.6
90.490.7 90.494.5
86.089.2
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
19
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.4 9.39.0 8.69.3
8.89.1 9.0
7.98.8
10.3
9.310.2
7.6
9.4
8.17.7
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
20
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
23.3 23.322.5 22.121.6
22.723.7 23.9
20.9
23.9
27.626.626.6
20.9
28.2
23.822.8
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
21
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 18-34
22
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 18-49
23
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
24
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.8 93.8
99.1 100.095.3 96.394.9
99.092.4 95.0
98.6 97.092.3 91.491.2
86.390.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
25
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
21.0 20.318.6
16.6
19.3 19.719.5 19.9
16.3 17.0
21.419.9
18.2
11.4
17.416.3
14.0
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
26
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
1
2
3
4
5
6
7
6.25.9
5.6
4.7
5.45.6
5.8
6.4
5.05.3
5.8
6.36.0
2.9
4.54.9
4.4
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
27
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.095.1
87.6
95.7100.0
92.9 91.392.696.8
91.4 91.796.0 95.7
91.587.7
91.2
80.5
90.6
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
28
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.1 9.39.08.38.6 8.88.7 8.8
7.9 8.1
10.7
9.59.9
6.3
8.2 7.97.9
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
29
Source: BBM Canada ; InfoSys+TV Diary; Fredericton CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
13.3 13.713.5
11.911.912.5
13.0
14.1
12.112.7
14.5 14.9
16.3
8.1
10.511.9
12.5
2006
2007
2008
2009
2010
2011
2012
2013
2014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
30
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 35-54
31
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provided due to a small sample
Adults 55+