tv viewing trends
DESCRIPTION
TV Viewing Trends. Guelph CA - Diary. Updated Spring 2014. Market Info. Maps & Demographics. Guelph CA. Where is it?. YT. NT. NU. BC. AB. NL. MB. SK. NL. QC. PE. ON. NB. NS. People Aged 2+. Reach, Time Spent, Average Quarter Hour Audience. People 2 + - Weekly Reach %. - PowerPoint PPT PresentationTRANSCRIPT
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TV Viewing TrendsGuelph CA - Diary
Updated Spring 2014
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Maps & Demographics
Market Info
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Guelph CAWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
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Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
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People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0
102030405060708090
10098.4
93.297.3 95.694.8 95.594.7
88.894.7
91.185.7
92.387.8
92.495.9 94.9
90.8 200620072008200920102011201220132014
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People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall02468
101214161820
17.418.418.9
17.517.9 17.618.8
17.318.5 18.217.8 17.7
16.117.6
18.7 1918.1 2006
20072008200920102011201220132014
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People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
16.417.618.1
17.017.418.1
19.318.0
19.218.418.0 18.4
16.817.6
18.7 19.018.1
200620072008200920102011201220132014
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People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0
102030405060708090
10092.3
87.889.4 91.7
83.590.487.4 84.8
88.885.6
82.487.0
83.187.1
90.6 88.486
200620072008200920102011201220132014
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People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0123456789
10
8.59.0
8.7 8.57.9 7.8
8.3 8.3
9.3
8.48.0 8.08.1
7.5
8.6 8.58.2
200620072008200920102011201220132014
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People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
10
20
30
40
50
60
40.243.3
41.6 41.238.6
40.342.7 42.8
48.1
42.540.3 41.542.3
39.0
44.7 44.442.1
200620072008200920102011201220132014
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Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
* Due to a small sample size, data cannot be provided for this audience
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Reach, Time Spent, Average Quarter Hour Audience
Teens Aged 12-17
* Due to a small sample size, data cannot be provided for this audience
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Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.0
94.196.9 95.494.9 97.395.089.7
94.4 92.488.2
93.687.7
91.896.5 95.292.9 2006
20072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
18.820.320.5
19.320.3 20.020.6
19.120.2 20.119.4 20.1
17.819.0
20.2 20.319.3
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
14.315.515.7
14.415.5 15.916.3
15.817.0
16.215.7
16.5
14.816.0
17.3 17.516.4
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.096.5
90.393.8 93.089.9
94.592.086.3
90.5 89.884.4
91.7
83.589.3
93.5 92.990.0
200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.510.4
9.9 9.69.4 9.39.5 9.410.3
9.78.8
9.49.18.7
9.9 9.89.3
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.050.0
36.0
39.737.8
36.035.9 36.837.8 39.0
43.2
39.1
35.438.437.7 36.7
42.3 42.239.4
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
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Reach, Time Spent, Average Quarter Hour Audience
Adults 18-34
* Due to a small sample size, data cannot be provided for this audience
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Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.099.0
93.195.1 95.392.497.095.0
87.492.8 89.8
82.890.1
81.588.2
95.3 93.190.2200620072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall02468
101214161820
13.9
17.3
15.414.514.0
16.216.6
13.8
15.814.5
13.014.6
12.413.4
14.713.9
12.6
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.0
6.3
8.2
7.57.0
6.3
8.88.3
7.2
8.7
6.46.4
7.16.6 6.56.6
5.95.7
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.0
88.391.9 91.8
85.1
93.590.8
82.588.3 86.6
77.7
86.8
76.6
85.590.5 91.1
86.1
200620072008200920102011201220132014
Adults 18-34 - Weekly Reach %
Prime: M-Su 7p-11p
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.0
7.9
9.0
7.7 7.87.3
7.98.0
7.2
8.5
7.6
6.67.17.1
6.4
8.1
7.37.4
200620072008200920102011201220132014
Adults 18-34 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
17.8
21.1
18.8 18.6
16.3
21.420.0
18.7
23.3
16.916.2
17.2
18.8
15.8
18
15.516.6
200620072008200920102011201220132014
Adults 18-34 - AQH Audience (000)
Prime: M-Su 7p-11p
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Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0 100.093.9
98.9 95.895.3 98.496.290.2
95.0 93.187.8
92.986.3
92.498.2
94.492.4 200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
16.518.418.4 18.1
17.0 17.719.4
15.717.3 16.816.9
18.2
15.3 15.715.6 15.414.2
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0123456789
10
7.3
8.38.47.9
7.6
9.38.9
7.7
9.3
7.77.2
8.3
7.2 7.47.0
6.45.8
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.5
91.195.7 93.6
88.495.094.8
85.789.9 91.2
86.891.7
83.490.3
95.792.390.8
200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.39.7
8.99.3
8.7 8.79.5
8.08.9 8.8
8.38.88.7
7.5
8.6 8.38.4
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
20.621.9
20.3 20.219.7
22.821.8
19.7
23.9
20.2
17.8
20.220.6
17.719.3
17.317.3
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
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Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0 100.093.9
98.5 96.297.1 97.795.9 94.497.593.1
88.293.1
86.994.4
97.694.594.9 2006
20072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
17.3
19.620.8
19.318.616.6
20.1
17.919.4
16.417.8
19.7
17.0 16.316.7 1615.6
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.01.02.03.04.05.06.07.08.0
5.2
6.0
6.7
6.05.6
5.85.6
5.9
6.8
5.45.5
6.6
5.14.9
5.4 5.5
4.3
200620072008200920102011201220132014
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Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.9
93.096.0 94.492.5 94.295.190.4
95.790.4
86.891.6
86.090.6
96.593.192.9 2006
20072008200920102011201220132014
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Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.8 10.19.6 9.89.5
8.3
10.0
9.09.8
8.88.6
9.79.89.29.2
8.78.7
200620072008200920102011201220132014
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Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.0
14.715.515.4 15.4
14.3 14.513.9
14.8
17.1
14.5
13.3
16.3
14.8
11.5
14.9 14.5
12.1
200620072008200920102011201220132014
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Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.9 97.0100.0
95.9100.0
96.895.2 96.095.6 96.997.3 97.696.9 96.898.9 97.697.0 200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
27.8 27.229.0 29.6
32.330.6
28.830.129.6 29.5
32.1
28.529.8 29.728.8 28.8
30.7200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
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Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
5.9 6.06.4
5.7
7.4
5.5
6.67.1
6.6
8.07.6
6.96.8
7.7
8.89.6
9.2
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
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46
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.9 95.496.3 95.9
99.2 96.394.3 94.892.6 94.796.3 97.694.1 94.1
97.9 95.995.8 200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
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47
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.02.04.06.08.0
10.012.014.016.0
11.9
13.613.7 13.913.3
12.812.5
14.214.213.113.2 12.813.1 13.012.7 12.912.5
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
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48
Source: BBM Canada ; InfoSys+TV Diary; Guelph CA; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
12.8
15.115.2
13.4
15.2
11.4
14.3
16.715.7
17.8
15.6 15.515.0
16.8
19.2
21.4
18.7
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p