tv viewing trends
DESCRIPTION
TV Viewing Trends. Sydney-Glace Bay EM - Diary. Updated Spring 2014. Market Info. Maps & Demographics. Sydney-Glace Bay EM. Where is it?. YT. NT. NU. BC. AB. NL. MB. SK. NL. QC. PE. ON. NB. NS. EM Map. Sydney-Glace Bay EM Demographics. Population Estimates (000). - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/1.jpg)
1
TV Viewing TrendsSydney-Glace Bay EM - Diary
Updated Spring 2014
![Page 2: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/2.jpg)
2
Maps & Demographics
Market Info
![Page 3: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/3.jpg)
3
Sydney-Glace Bay EMWhere is it?
BC
ABSK MB
ONQC
NL
NBNS
PE
NL
YT
NTNU
![Page 4: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/4.jpg)
4
EM Map
![Page 5: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/5.jpg)
5
Sydney-Glace Bay EM Demographics
P2+P2-11
P12-17P18+
P18-34P18-49P25-54P35-54
P55+F18+
F18-34F18-49F25-54F35-54
F55+M18+
M18-34M18-49M25-54M35-54
M55+
0 20 40 60 80 100 120 140 160
135.413.1
9.5112.8
25.750.649.7
36.750.4
59.913.4
26.626.6
19.427.1
52.812.3
24.023.0
17.323.3
Population Estimates (000)
Source: BBM Canada Geographical Reference Guide 2011-2012
![Page 6: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/6.jpg)
6
Reach, Time Spent, Average Quarter Hour Audience
People Aged 2+
![Page 7: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/7.jpg)
7
People 2+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0
102030405060708090
10093.7 95.895.5 92.793.2 95.393.9 91.389.2
92.692.9 91.592.2 94.392.2 93.195.1200620072008200920102011201220132014
![Page 8: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/8.jpg)
8
People 2+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.027.8
25.127.4
24.426.4
23.0
27.7
23.322.724.2
25.523.3
27.3
22.022.5 22.222.9
200620072008200920102011201220132014
![Page 9: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/9.jpg)
9
People 2+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
5
10
15
20
25
3028.4
25.5
27.8
24.8
26.8
23.1
28.1
23.222.523.9
25.1
22.5
26.4
21.421.3 20.922
200620072008200920102011201220132014
![Page 10: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/10.jpg)
10
People 2+ - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0
102030405060708090
100
87.2 89.391.287.286.8 89.787.1 84.9
80.686.687.5 86.389.3 88.586 87.190.1
200620072008200920102011201220132014
![Page 11: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/11.jpg)
11
People 2+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
9.68.8
9.7
8.78.98.5
9.58.7
8.29.19.4
8.6
9.7
8.18.2 8.38.7
200620072008200920102011201220132014
![Page 12: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/12.jpg)
12
People 2+ - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
10
20
30
40
50
60
48.9
44.7
49.2
44.145.342.9
48.0
43.040.7
44.846.2
41.6
46.8
39.539 39.342.1
200620072008200920102011201220132014
![Page 13: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/13.jpg)
13
Reach, Time Spent, Average Quarter Hour Audience
Children Aged 2-11
![Page 14: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/14.jpg)
14
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0
102030405060708090
100
87.994.896.8
93.293.898.3
92.287.086.3
92.485.4
98.7
89.294.0
88.9
97.994.8200620072008200920102011201220132014
People 2-11 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
![Page 15: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/15.jpg)
15
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
12.8
17.418.3
16.0
18.9
13.0
15.2
12.213.5 13.5
18.0
14.0
21.1
15.0
11.1
14.8
12.6
200620072008200920102011201220132014
People 2-11 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
![Page 16: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/16.jpg)
16
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
0.5
1
1.5
2
2.5
1.4
1.71.8
1.6
1.9
1.2
1.4
1.1
1.31.2
1.7
1.3
2.0
1.4
1
1.31.2
200620072008200920102011201220132014
People 2-11 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
![Page 17: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/17.jpg)
17
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0
102030405060708090
100
67.471.6
81.5
68.773.0
85.9
75.6
63.261.7 60.158.6
82.183.0
74.2
54.7
69.766.8
200620072008200920102011201220132014
People 2-11 - Weekly Reach %
Prime: M-Su 7p-11p
![Page 18: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/18.jpg)
18
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
1.0
2.0
3.0
4.0
5.0
6.0
3.1 3.3
4.5
3.74.0 3.8
3.5
2.93.03.33.5
3.0
5.1
2.42.7
3.23.3
200620072008200920102011201220132014
People 2-11 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
![Page 19: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/19.jpg)
19
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
0.5
1.0
1.5
2.0
2.5
3.0
1.7 1.7
2.2
1.8
2.0
1.8
1.6
1.31.4
1.51.6
1.4
2.4
1.11.3
1.41.5
200620072008200920102011201220132014
People 2-11 - AQH Audience (000)
Prime: M-Su 7p-11p
![Page 20: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/20.jpg)
20
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provide due to a small sample size
Teens Aged 12-17
![Page 21: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/21.jpg)
21
Reach, Time Spent, Average Quarter Hour Audience
Adults 18+
![Page 22: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/22.jpg)
22
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.3 96.395.2 93.194.0 95.594.6 92.290.5 93.693.9 91.892.4
95.994.0 93.396.1200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
![Page 23: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/23.jpg)
23
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
30.8
27.229.5
26.429.0
25.2
30.3
25.325.026.727.5
25.5
29.0
24.225.224.125.2
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
![Page 24: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/24.jpg)
24
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
25.7
22.824.7
22.124.0
21.1
25.6
21.120.721.922.6
20.6
23.4
19.519.8 19.120.4
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
![Page 25: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/25.jpg)
25
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
89.5 92.192.7 89.889.3 91.089.7 87.884.790.890.8 88.289.7 91.590.8 89.4
93.6200620072008200920102011201220132014
Adults 18+ - Weekly Reach %
Prime: M-Su 7p-11p
![Page 26: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/26.jpg)
26
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.69.8
10.6
9.610.0
9.4
10.5
9.59.210.210.4
9.610.6
9.29.3 9.29.7
200620072008200920102011201220132014
Adults 18+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
![Page 27: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/27.jpg)
27
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.05.0
10.015.020.025.030.035.040.045.050.0
44.241.1
44.4
40.141.4
39.5
44.3
39.738.2
41.742.7
38.9
42.7
37.336.6 36.639.2
200620072008200920102011201220132014
Adults 18+ - AQH Audience (000)
Prime: M-Su 7p-11p
![Page 28: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/28.jpg)
28
Reach, Time Spent, Average Quarter Hour Audience
*Data could not be provide due to a small sample size
Adults 18-34
![Page 29: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/29.jpg)
29
Reach, Time Spent, Average Quarter Hour Audience
Adults 18-49
![Page 30: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/30.jpg)
30
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.091.0
95.692.1 90.189.5
93.291.186.984.2
90.790.384.286.9
93.089.6 89.6
93.4200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
![Page 31: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/31.jpg)
31
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
24.7
21.523.5
19.722.0
17.9
23.4
18.016.7
19.418.516.7
21.0
15.916.5 17.415.7
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
![Page 32: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/32.jpg)
32
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.010.8
9.1
10.0
8.3
9.3
7.5
10.0
7.66.9
7.47.0
6.1
7.7
5.75.5 5.85.5
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
![Page 33: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/33.jpg)
33
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
85.489.688.9 86.4
83.186.9
83.4 81.176.2
87.286.179.5
83.187.486.5
82.790.2
200620072008200920102011201220132014
Adults 18-49 - Weekly Reach %
Prime: M-Su 7p-11p
![Page 34: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/34.jpg)
34
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.01.02.03.04.05.06.07.08.09.0
10.0
8.98.5
9.1
7.87.97.4
8.7
7.36.5
8.38.1
7.1
8.1
6.97.1 7.27.2
200620072008200920102011201220132014
Adults 18-49 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
![Page 35: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/35.jpg)
35
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
19.417.9
19.6
16.416.615.7
18.7
15.4
13.5
15.715.3
12.9
14.7
12.311.9 12.112.6
200620072008200920102011201220132014
Adults 18-49 - AQH Audience (000)
Prime: M-Su 7p-11p
![Page 36: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/36.jpg)
36
Reach, Time Spent, Average Quarter Hour Audience
Adults 25-54
![Page 37: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/37.jpg)
37
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.093.4 96.195.1 93.894.9 95.594.7
91.292.6 93.594.0 90.892.496.6
93.2 91.495.1
200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
![Page 38: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/38.jpg)
38
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.028.1
24.7
27.5
23.525.6
22.0
26.4
21.021.9 22.522.620.8
25.7
18.820.9
19.619.1
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
![Page 39: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/39.jpg)
39
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0
2
4
6
8
10
12
14
12.1
10.6
11.6
9.7
10.8
8.6
11.3
8.58.4 8.48.27.6
9.0
6.66.7 6.46.5
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
![Page 40: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/40.jpg)
40
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.0
87.893.393.7
90.490.4 91.390.4 88.387.2 89.991.988.390.8 90.491.1
86.392.6
200620072008200920102011201220132014
Adults 25-54 - Weekly Reach %
Prime: M-Su 7p-11p
![Page 41: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/41.jpg)
41
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.29.6
10.6
9.29.1 9.19.9
8.68.89.49.4
8.7
10.0
8.08.6
8.28.5
200620072008200920102011201220132014
Adults 25-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
![Page 42: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/42.jpg)
42
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
21.920.5
22.3
19.119.217.9
21.1
17.616.9 17.517.1
15.8
17.5
14.013.8 13.414.6
200620072008200920102011201220132014
Adults 25-54 - AQH Audience (000)
Prime: M-Su 7p-11p
![Page 43: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/43.jpg)
43
Reach, Time Spent, Average Quarter Hour Audience
Adults 35-54
![Page 44: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/44.jpg)
44
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.098.0 98.699.4 96.494.2 96.996.4 94.792.7 95.294.9 94.493.7 96.9
92.8 93.894.6200620072008200920102011201220132014
Adults 35-54 - Weekly Reach %
Run of Schedule: M-Su 6a-2a
![Page 45: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/45.jpg)
45
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
31.2
26.4
30.8
26.026.3 25.3
29.6
23.223.9 24.424.523.2
28.1
19.0
22.720.820.6
200620072008200920102011201220132014
Adults 35-54 - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
![Page 46: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/46.jpg)
46
Adults 35-54 - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
10.0
8.3
9.9
7.67.9
7.2
8.5
6.36.5 6.86.7 6.57.2
4.8
5.75.25.1
200620072008200920102011201220132014
![Page 47: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/47.jpg)
47
Adults 35-54 - Weekly Reach %
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.092.5
96.697.993.8
89.493.491.5 90.488.4
93.492.2 92.592.8 91.290.2 89.191.0
200620072008200920102011201220132014
![Page 48: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/48.jpg)
48
Adults 35-54 - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
11.310.3
11.8
10.19.5
10.511.0
9.49.9 9.99.8 9.8
11.0
8.19.0 9.08.7
200620072008200920102011201220132014
![Page 49: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/49.jpg)
49
Adults 35-54 - AQH Audience (000)
Prime: M-Su 7p-11p
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.018.020.0
18.2
16.2
18.9
14.914.3
15.015.6
12.813.4
13.913.3 13.614.1
10.111.3 11.310.9
200620072008200920102011201220132014
![Page 50: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/50.jpg)
50
Reach, Time Spent, Average Quarter Hour Audience
Adults 55+
![Page 51: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/51.jpg)
51
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.097.9 96.998.7 96.298.9 98.098.9 97.197.1 96.297.1 98.097.1 98.797.7 97.998.3 2006
20072008200920102011201220132014
Adults 55+ - Weekly Reach %
Run of Schedule: M-Su 6a-2a
![Page 52: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/52.jpg)
52
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.05.0
10.015.020.025.030.035.040.045.0
38.9
33.636.5
34.737.8
34.7
39.2
34.634.9 34.337.3
34.537.0
32.132.931.3
33.6
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Run of Schedule: M-Su 6a-2a
![Page 53: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/53.jpg)
53
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.02.04.06.08.0
10.012.014.016.0
12.2
10.811.7 11.4
12.411.4
12.9
11.411.512.2
13.312.3
13.5
11.912.211.6
12.7
200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Run of Schedule: M-Su 6a-2a
![Page 54: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/54.jpg)
54
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV
Spring Fall0.0
10.020.030.040.050.060.070.080.090.0
100.094.5 94.196.8
93.496.2 95.697.093.793.4 94.194.5 95.395.2 95.694.7 96.396.1
200620072008200920102011201220132014
Adults 55+ - Weekly Reach %
Prime: M-Su 7p-11p
![Page 55: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/55.jpg)
55
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; Per Capita Hours based on BBM population estimates
Spring Fall0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.012.6
11.112.2
11.712.5
11.812.7
12.212.2 12.112.9
12.212.8
11.411.3 11.311.8
200620072008200920102011201220132014
Adults 55+ - Weekly Time Spent - Hours
Prime: M-Su 7p-11p
![Page 56: TV Viewing Trends](https://reader035.vdocument.in/reader035/viewer/2022062520/56815e45550346895dccb800/html5/thumbnails/56.jpg)
56
Source: BBM Canada ; InfoSys+TV Diary; Sydney-Glace Bay EM; Total TV; AQH = Average Quarter Hour Audience
Spring Fall0.0
5.0
10.0
15.0
20.0
25.0
19.8
17.9
19.7 19.120.6
19.420.8
20.020.0
21.623.0
21.7
23.4
21.1200620072008200920102011201220132014
Adults 55+ - AQH Audience (000)
Prime: M-Su 7p-11p