tv viewing trends
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TV Viewing Trends. Sydney-Glace Bay EM– Diary. ROS M-Su 6a-2a. Sydney-Glace Bay EM– Diary. Source: BBM Canada Diary Total Tuning. Weekly Reach % – A18+. Sydney-Glace Bay EM– M-Su 6a-2a. AQH (000) – A18+. Sydney-Glace Bay EM– M-Su 6a-2a. Weekly Per Cap Hrs – A18+. - PowerPoint PPT PresentationTRANSCRIPT
TV Viewing TrendsSydney-Glace Bay EM– Diary
Source: BBM Canada Diary Total Tuning
ROS M-Su 6a-2aSydney-Glace Bay EM– Diary
Source: BBM Canada Diary Total Tuning
Weekly Reach % – A18+Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
94.3
96.3
95.2
93.1
94.0
95.5
94.6
92.2
90.5
93.693.9
2006 2007 2008 2009 2010 2011
AQH (000) – A18+Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
25.7
22.824.7
22.124.0
21.1
25.6
21.120.721.922.6
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18+Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
30.8
27.229.5
26.4
29.0
25.2
30.3
25.325.026.7
27.5
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-49Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
91.0
95.6
92.1
90.189.5
93.2
91.1
86.9
84.2
90.790.3
2006 2007 2008 2009 2010 2011
AQH (000) – A18-49Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
10.8
9.1
10.0
8.3
9.3
7.5
10.0
7.66.9
7.47
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-49Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
24.7
21.5
23.5
19.7
22.0
17.9
23.4
18.016.7
19.418.5
2006 2007 2008 2009 2010 2011
Weekly Reach % – A25-54Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
93.4
96.1
95.1
93.8
94.9
95.5
94.7
91.2
92.6
93.594
2006 2007 2008 2009 2010 2011
AQH (000) – A25-54Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
12.1
10.6
11.6
9.7
10.8
8.6
11.3
8.58.4 8.48.2
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A25-54Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
28.1
24.7
27.5
23.525.6
22.0
26.4
21.021.9 22.522.6
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-34Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
82.1
91.7
82.8 83.585.389.3
86.281.7
78.7
86.587.1
2006 2007 2008 2009 2010 2011
AQH (000) – A18-34Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
3.53.7
3.1 3.1
3.7
2.4
4.2
3.5
2.72.9
2.6
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-34Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
17.418.3
15.914.7
17.8
11.0
18.4
15.1
12.0
15.614.1
2006 2007 2008 2009 2010 2011
Weekly Reach % – A35-54Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
98.098.6
99.4
96.4
94.2
96.996.4
94.7
92.7
95.294.9
2006 2007 2008 2009 2010 2011
AQH (000) – A35-54Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
10.0
8.3
9.9
7.67.97.2
8.5
6.36.56.86.7
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A35-54Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
31.2
26.4
30.8
26.026.3 25.3
29.6
23.223.9 24.424.5
2006 2007 2008 2009 2010 2011
Weekly Reach % – A55+Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
97.9
96.9
98.7
96.2
98.9
98.0
98.9
97.197.1
96.2
97.1
2006 2007 2008 2009 2010 2011
AQH (000) – A55+Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
12.2
10.811.7 11.4
12.411.4
12.9
11.411.512.2
13.3
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A55+Sydney-Glace Bay EM– M-Su 6a-2a
Source: BBM Canada Diary Total Tuning
Spring Fall
38.9
33.6
36.5
34.7
37.8
34.7
39.2
34.634.9
34.3
37.3
2006 2007 2008 2009 2010 2011
Prime M-SU 7p-11pSydney-Glace Bay EM– Diary
Source: BBM Canada Diary Total Tuning
Weekly Reach % – A18+Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
89.5
92.192.7
89.889.3
91.0
89.7
87.8
84.7
90.890.8
2006 2007 2008 2009 2010 2011
AQH (000) – A18+Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
44.2
41.1
44.4
40.1
41.4
39.5
44.3
39.7
38.2
41.7
42.7
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18+Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
10.69.8
10.6
9.610.09.4
10.5
9.59.2
10.210.4
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-49Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
85.489.688.9 86.4
83.186.9
83.4 81.176.2
87.286.1
2006 2007 2008 2009 2010 2011
AQH (000) – A18-49Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
19.4
17.9
19.6
16.416.615.7
18.7
15.4
13.5
15.715.3
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-49Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
8.98.5
9.1
7.87.97.4
8.7
7.3
6.5
8.38.1
2006 2007 2008 2009 2010 2011
Weekly Reach % – A25-54Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
87.8
93.393.7
90.490.4
91.3
90.4
88.3
87.2
89.9
91.9
2006 2007 2008 2009 2010 2011
AQH (000) – A25-54Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
21.920.5
22.3
19.119.217.9
21.1
17.616.9 17.517.1
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A25-54Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
10.09.6
11.0
9.29.1 9.19.9
8.68.89.49.4
2006 2007 2008 2009 2010 2011
Weekly Reach % – A18-34Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
76.482.0
77.9 78.378.0 79.976.5 75.8
68.1
80.882.4
2006 2007 2008 2009 2010 2011
AQH (000) – A18-34Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
6.3
7.0
5.86.1
6.6
5.1
7.8
6.9
4.8
6.26.5
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A18-34Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
6.3
7.0
6.0 5.96.4
4.6
6.8
6.1
4.2
6.77
2006 2007 2008 2009 2010 2011
Weekly Reach % – A35-54Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
92.5
96.6
97.9
93.8
89.4
93.4
91.590.4
88.4
93.4
92.2
2006 2007 2008 2009 2010 2011
AQH (000) – A35-54Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
18.2
16.2
18.9
14.914.3
15.015.6
12.813.4 13.913.3
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A35-54Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
11.3
10.3
11.8
10.19.5
10.511.0
9.59.9 10.09.8
2006 2007 2008 2009 2010 2011
Weekly Reach % – A55+Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
94.594.1
96.8
93.4
96.2
95.6
97.0
93.793.4
94.1
94.5
2006 2007 2008 2009 2010 2011
AQH (000) – A55+Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
19.8
17.9
19.7 19.120.6
19.420.8
20.020.021.6
23
2006 2007 2008 2009 2010 2011
Weekly Per Cap Hrs – A55+Sydney-Glace Bay EM– M-Su Prime 7p-11p
Source: BBM Canada Diary Total Tuning
Spring Fall
12.6
11.112.2
11.712.5
11.812.7
12.212.2 12.112.9
2006 2007 2008 2009 2010 2011