QUANTITATIVE RESEARCH

Ms. Ma. Irene G. Gonzales, LPT

DEFINITION

• Numerical

–Descriptive word pertaining to or denoting a number or symbol to express how many, how much, or rank things

–Expressing things through numerals or a set of symbols indicates specificity, particularity, or exactness of something

DEFINITION

• Quantitative research makes you focus your mind on specific things by means of statistics that involve collection and study of numerical data.

• It is a way of making any phenomenon or any sensory experience more meaningful by GATHERING and EXAMINING facts and information

DEFINITION

• Seeks to find answers to questions starting with how many, how much, how long, to what extent, and the like

CHARACTERISTICS

• Objective research

• Only the real and factual object matters to the artist

• You do not only identify problems but you theorize, hypothesize, analyze, infer and create as well

• Analogous to scientific or experimental thinking

• Usually happens in hard sciences like physics, chemistry, biology and medicine

IMPORTANCE

• Lies greatly in the production of results that should reflect precise measurement and an in-depth analysis of data

• Useful in obtaining an objective understanding of people, things, places, and events in this world

–Attaching accurate or exact meanings, rather than inflated meanings resulting from researcher’s bias or personal attachment

IMPORTANCE

• Enables people to study their surroundings as objective as they can

• Effective method to obtain information about specified personality traits of a group member or of the group as a whole

QUANTITATIVE VS. QUALITATIVE RESEARCH STANDARDS QUALITATIVE QUANTITATIVE

Mental survey of reality Results from social interactions

Exists in the physical world

Cause-effect relationships Explained by people’s objective desires

Revealed by automatic descriptions of circumstances or conditions

Researcher’s involvement with the object or subject of the study

Subjective; sometimes personally engaged

Objective; least involvement by the researcher

Expression of data, data analysis, and findings

Verbal language (words, visuals, objects)

Numerals, statistics

QUANTITATIVE VS. QUALITATIVE RESEARCH

STANDARDS QUALITATIVE QUANTITATIVE

Research plan Takes place as the research proceeds gradually

Plans ALL research aspects before collecting data

Behavior toward research aspects/conditions

Desires to preserve the natural setting of research features

Control or manipulation of research conditions by the researcher

Obtaining knowledge Multiple methods Scientific method

Purpose Makes social intentions understandable

Examines cause-effect relationships

QUANTITATIVE VS. QUALITATIVE RESEARCH

STANDARDS QUALITATIVE QUANTITATIVE

Data analysis technique

Thematic codal ways, competence-based

Mathematically based methods

Style of expression Personal, lacks formality

Impersonal, scientific, or systematic

Sampling technique More inclined to purposive sampling or use of chosen samples based on some criteria

Random sampling as the most preferred

PAIR-ME-UP ACTIVITY

• Formulate a quantitative research question about each of the following topics:

– Gender (male and female)

–Philippine transportation system (MRT, LRT, buses, FX, jeeps, taxi, etc.)

–Communication media (TV, newspapers, cell phones, email, Facebook, Instagram, etc.)

PAIR-ME-UP ACTIVITY

• How often do male and female BPC students upload photos and comment on other users' photos on Facebook each week?

• How many female students of BPC use jeepney to go to school everyday?

• What percentage of the students of BPC use social media during class hours?