twin cities eloqua user group 042815
TRANSCRIPT
Oracle Marketing Cloud User GroupMinneapolis | April 28, 2015
4/29/15
TODAY’S AGENDA
Mike Bernard, Relationship One
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2
3
MME15 Recap & Take-Aways
4
Matt Jesser & Steven Schloskey, Relationship OneQuosity for OMC + more
Mike Bernard, Relationship OneUpdates & Announcements
Erin Rowles, Relationship OneOracle Eloqua Release: Version 470
CONFIDENTIAL |
5Mike Bernard, Relationship OneHousekeeping
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UPDATES & ANNOUNCEMENTS
New Staff ‣ Anna Stoncek - Associate Consultant
‣ Paige Dorman - Associate Consultant
‣ Britt Dyer (Atlanta) - Consultant
‣ Jerice Anterola - Business Development Executive
‣ Matt Jesser - Performance Analytics Practice Director
‣ Trent Haun - Performance Analytics Developer
Relationship One ‣ Nominated for Best Places to Work
‣ 10% off AppCloud through the end of the month - see Erin for details
Oracle ‣ Chicago Modern Marketing Mashup - April 30
‣ OBIE to replace Insight - Timing TBD
‣ Moving all apps to a market place, away from Topliners - https://cloud.oracle.com/
marketplace
CONFIDENTIAL |
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MME15
Recap & Take-Aways
CONFIDENTIAL |
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MODERN MARKETING EXPERIENCE 2015 - RECAP
• James Franco and storytelling
CONFIDENTIAL |
• Align efforts to the customer, not product
• Product Roadmap
• More Robust Reporting
• Content Marketing
• Markie AwardsThemes:
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MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |
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MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |
4/29/15
MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |
4/29/15
MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |
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MODERN MARKETING EXPERIENCE 2015 - RECAP
CONFIDENTIAL |
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4/29/15
MARKETING ANALYTICS Open Discussion
CONFIDENTIAL |
What tools are you using for analytics?
What metrics are you measuring and monitoring?
What audiences are you communicating to?
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ELOQUA INSIGHT & ANALYZER
CONFIDENTIAL |
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by Relationship One
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CAMPAIGN PERFORMANCE
CONFIDENTIAL |
4/29/15
CONTACT AND ACCOUNT ACTIVITY
CONFIDENTIAL |
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EMAIL BEHAVIOR
CONFIDENTIAL |
4/29/15
DATABASE HEALTH
CONFIDENTIAL |
4/29/15
SOCIAL MARKETING: TWITTER
CONFIDENTIAL |
4/29/15
FREE-FORM ANALYTICS
CONFIDENTIAL |
4/29/15
QUOSITY FOR ORACLE MARKETING CLOUD Q&A
CONFIDENTIAL |
Thank you!
Questions?
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ORACLE ELOQUA RELEASE
Version 470
CONFIDENTIAL |
4/29/15
ORACLE ELOQUA RELEASE: VERSION 470 Details
March 31, 2015 (POD2)
April 12, 2015 (POD3)
April 19, 2015 (POD1)
CONFIDENTIAL |
New Rollout Procedure
‣ 2x per quarter
‣ 2 Categories:
‣ Platform (example: 470)
‣ Apps & Tools (example:2.4)
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ORACLE ELOQUA RELEASE: VERSION 470 Highlights
Account & Contact Views
‣ More Security
CONFIDENTIAL |
Visual Click-Through Report
‣ New & Improved
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ORACLE ELOQUA RELEASE: VERSION 470 Highlights
Forms
‣ Submission Excludes
CONFIDENTIAL |
SFDC IDs
‣ Case-Sensitive
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ORACLE ELOQUA RELEASE: VERSION 470 Resources
Topliners
‣ Release Resource Center
Relationship One Blog
‣ Release Reviews
CONFIDENTIAL |
4/29/15
HOUSEKEEPING - FUTURE USER GROUP MEETINGS Open Discussion
CONFIDENTIAL |
• Cadence - Monthly? Quarterly? Twice a Quarter?
• Venue - Remain here or move around?
• Topics - What would you like to cover?
• Your stories - Would anyone be willing to present on what you are doing, what’s working, something fun you tried, something that bombed, or something else?
www.relationshipone.com | @relationshipone