twin cities eloqua user group - april 30, 2013 - rasmussen college

10
Structure Follows Strategy April 30, 2013

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Eloqua customer presentation from Erik Weitzel from Rasmussen College for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.

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Page 1: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

Structure Follows StrategyApril 30, 2013

Page 2: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

April 11, 2023 2

• The overall strategy of a campaign, including measuring metrics, are clearly laid out first

• Operational challenges are identified through discovery sessions

• Work though options to overcome operational challenges

• Call Heidi

Structure Follows Strategy

Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.

Page 3: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

April 11, 2023 Copyright Rasmussen, Inc. 2013. Proprietary and Confidential. 3

Connecting with a distribution center

Challenge One

megan.danielson
Erik
Page 4: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

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Solution

Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.

Post Data to Server Processing Step

Page 5: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

April 11, 2023 5

Challenge Two

Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.

Connecting with a distribution centerwithout human intervention

Page 6: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

April 11, 2023 6

Solution

Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.

Post Data to Server Processing Step through Cloud Connector

Page 7: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

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Challenge Three

Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.

Notifying everyone and their brother

Page 8: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

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Solution

Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.

Send Notification Email Using Picklist

Page 9: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

April 11, 2023 9

• Develop strategy first• Don’t be afraid to challenge the system• If there is not a way to do it, request it• Of course, have fun with it

Conclusion/Tips

Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.

Page 10: Twin Cities Eloqua User Group - April 30, 2013 - Rasmussen College

April 11, 2023 10

Questions & Comments?

Copyright Rasmussen, Inc. 2013. Proprietary and Confidential.