Twin Cities Eloqua User GroupJanuary 29, 2013

Wednesday, January 30, 13

today’s agenda

start end

Updates &Announcements

Winter ’13 Release

Highlights

Sales Enablement

Tools

Monthly Feature: Cloud

Connector

Monthly Feature: Cloud

Component

Ask the Consultants

Open Discussion

Wednesday, January 30, 13

Updates & Announcements

Wednesday, January 30, 13

updates and announcements‣R1 Services‣ Performance Analytics - custom blended analytics & dashboards

leveraging Tableau and GoodData‣ Integration Services - new Pervasive connectors ‣ App Lab - custom object management, Lead Capture v2, date checker

‣R1 Hiring‣ Marketing Automation Consultants‣ Sales Executive‣ Integration Specialist‣ BI Analyst

Wednesday, January 30, 13

Winter ’13 Release Highlights

Wednesday, January 30, 13

’13 Winter release highlights‣Understand Your Buyers‣ Segmentation Filters/Operators‣ View Scores, Activities & Campaign Paths

‣Compelling Content‣ AdFocus‣ Mobile Friendly Templates

‣ Sales Tools‣ Engage - include attachments, send to large lists

‣Reporting‣ Performance and UI enhancements‣ New Reports - ROI Bubble Chart, Email Group, Scoring

Wednesday, January 30, 13

’13 Winter release highlights‣General Enhancements‣ Contact Level Security (add-on)‣ Sandbox Beta (add-on)‣ Canvas Improvements - customize step names, operational reports‣ Program Builder - add/move to campaign processing step (Contacts)‣ Form Enhancements - field groupings, customize step names,

improved conditional processing

Wednesday, January 30, 13

Sales Enablement Tool Demo:Discover, Profiler & Engage

Wednesday, January 30, 13

Cloud Connectors & Components

Wednesday, January 30, 13

cloud connectors vs. cloud components‣ Connectors - app that extends Eloqua’s Campaign Canvas.

Functionality to send/retrieve data from outside systems and/or perform a function

‣ Components – Extends the functionality of Eloqua Landing Pages in E10. It pulls content or logic from 3rd parties, and displays it on a landing page, such as Twitter Feeds or Facebook Single Sign On

Wednesday, January 30, 13

cloud connectors vs. cloud components‣ appcloud vs. cloudconnector websites‣ appcloud.eloqua.com - marketplace to learn about available apps ‣ cloudconnectors.eloqua.com -site where connectors and components

actually live, this is where they are configured and run‣ Must create a user account on cloudconnectors.eloqua.com (separate

login)‣ Must have credentials for Eloqua User w/API access

Wednesday, January 30, 13

Cloud Connector & Component Feature: SureShot SafetoSend

Wednesday, January 30, 13

FreshAddress SafeToSend‣ Catches and corrects bad email addresses before they impact database

or deliverability‣ Cross-references with RFC codes, common errors, and suspect and

malicious addresses‣ Benefits:‣ Builds a cleaner database‣ Maximize email deliverability and response rates‣ Reduces costs associated with bouncing e-mails‣ Avoid being blacklisted by ISPs

Wednesday, January 30, 13

FreshAddress SafeToSend‣ Landing Page Cloud Component (pre-entry)

‣ Automatically accept good e-mail addresses‣ Send an error to submitted

‣ Campaign Canvas or Program Builder (post-entry)‣ Returned data:‣ Good Email or “Bad” Reason‣ Returned Email Address (if found)

Wednesday, January 30, 13

FreshAddress SafeToSend‣ Cost

‣ Option 1: Pay-as-you-go ($250 minimum)‣ Option 2: Monthly lookup

Wednesday, January 30, 13

FreshAddress SafeToSend‣ How To:

Visit https://sparkplugs.sureshotmedia.com & Sign Up

Campaign Canvas or Program Builder:(1) Install Cloud Connector in Eloqua instance(2) Add and Configure Cloud Connector to Canvas or Program

Landing Page Cloud Component:(1) Register/Validate subdomain in SureShot Account(2) Enable Cloud Component in Eloqua(3) Add and Configure Cloud Component on Landing Page with Form

Wednesday, January 30, 13

Demo

Wednesday, January 30, 13

Ask The Consultant

Wednesday, January 30, 13

8009 34th Avenue South, Suite 300Minneapolis, MN 55425

P: 763.355.1025E: info@relationshipone.comW: www.relationshipone.com

Wednesday, January 30, 13