twitter for business training courses

Make your business ‘fly’ with Twitter!

Twitter for BusinessTraining Workshops

Like it or not (and we LOVE IT) Twitter is a social media platform that simply can’t be ignored. Businesses of all sizes and industry sectors are now utilising the ‘power’ of Twitter to engage with existing clients and most importantly attract new ones! Through #WorcestershireHour we have shown how Twitter’s global platform can even be used for highly effective and targeted ‘local’ engagement.

To help businesses (and charities/NFPs) understand how to make Twitter work for you, we have created three interactive workshops designed to develop your Twitter knowledge and skills.

Having researched the market for Twitter for Business training we believe we have built a truly unique programme providing incredible value!

Continue through the slides for more details.


@WorcesterHour

Our NEW Twitter for Business Workshops will be run at the superb facilities provided by OpenSpace Rooms in Malvern. A quiet rural location just 15 minutes from Worcester with plenty of free parking. Class sizes will be limited to ensure everyone gets individual tutor time where needed. Excellent FREE wifi is available.

The teaching/learning style will be highly practical and ‘experiential’ (learning by doing!), for example:

Learn some theory —> Look at a case study —> Watch a live demonstration —> Have a go yourself —> Get support —> Have another go —> Got it —> Move on!

You will need to bring your own (wifi enabled) lap top computer or large tablet (not ideal) and of course you MUST have access to a valid Twitter account. If you need help to set up an account prior to attending then please contact us.



@OpenSpaceRooms


What will you get from the course(s) and afterwards?The full day workshops will run from 9am to 4.30pm and the price includes refreshments and lunch.

Each course participant will receive:

• Certificate of completion• Hard copy of ‘key facts’ handouts• Soft copy (PDF) of course slides• Post course email and telephone support

Courses are a great way to meet new contacts so be sure to bring business cards, or better still connect online on the day via LinkedIn and of course, Twitter!


Twitter for Business#ESSENTIALSThis workshop is for people that:

Have never used Twitter before.Tried it but don’t understand it.Using it but still unsure.

• Navigating Twitter • Twitter jargon • Planning YOUR Twitter strategy• Creating a good profile• The basics of tweeting • Using the search facility • Growing a ‘targeted’ follower base• Managing followers• Twitter ‘lists’• Spotting fake/spam accounts• Blocking, reporting & muting • Engaging with others• Twitter ‘tools’• Setting Twitter goals• Measuring your success

Full Day Workshop£130 £100*+VAT


Workshop OneDates Available

2nd November 201530th November 201518th December 2015

13th January 2016

SAVE £30 PER COURSEBOOK BEFORE 31 DEC 2015

For more details call Stuart on 01905 384314

email [email protected]

*£75+VAT for Charity/NFP/PreStartUpBiz Places are limited at this rate to 3 per workshop

£130 represents the ‘after promotion’ price. Promotion ends on 31st Dec 2015.

mailto:[email protected]


Workshop Two


email [email protected]


Twitter for Business#INTERMEDIATE

This workshop is for people that:

Understand most features.Know all the jargon.Are not fully confident.

• Current Twitter experiences (what’s working & what’s not?)

• Account checking to ensure basics are correct

• Levels of activity & engagement• Follower strategy & growth • New features and upgrades• Twitter campaigns• Building your ‘key contact’

network• Creating (or obtaining) great

content• Using Twitter with LinkedIn,

Facebook & other SM sites.


Dates Available3rd November 20151st December 201514th January 2016




Workshop Three


TO GET A BOOKING FORMemail [email protected]


Twitter for Business#ADVANCED


Are regular & confident users.Want to plan strategy.Have more than 2,000 followers.


• New ideas, hints & tips• Peer to peer critiques and

feedback• Twitter planning and strategy

*Please note – this advanced workshop can be attended by additional staff members where appropriate; perhaps a marketing person attends with the social media person. No charge is made for their attendance apart from a small fee to cover food & drinks


PLEASE NOTEThis course will cover topics requested

by the attendees prior to attending based on their specific requirements

Dates Available4th December 201515th January 2016





Twitter for Business#ESSENTIALSThis workshop is for people that:

Have never used Twitter before.Tried it but don’t understand it.Using it but still unsure.

• Navigating Twitter • Twitter jargon • Planning YOUR Twitter strategy• Creating a good profile• The basics of tweeting • Using the search facility • Growing a ‘targeted’ follower base• Managing followers• Twitter ‘lists’• Spotting fake/spam accounts• Blocking, reporting & muting • Engaging with others• Twitter ‘tools’• Setting Twitter goals• Measuring your success

Full Day Workshop£100+VAT

Twitter for Business#INTERMEDIATE


Understand most features.Know all the jargon.Are not fully confident.


• Account checking to ensure basics are correct

• Levels of activity & engagement• Follower strategy & growth • New features and upgrades• Twitter campaigns• Building your ‘key contact’

network• Creating (or obtaining) great

content• Using Twitter with LinkedIn,

Facebook & other SM sites.


Twitter for Business#ADVANCED


Are regular & confident users.Want to plan strategy.Have more than 2,000 followers.


• New ideas, hints & tips• Peer to peer critiques and

feedback• Twitter planning and strategy

*Please note – this advanced workshop can be attended by additional staff members where appropriate; perhaps a marketing person attends with the social media person. No charge is made for their attendance apart from a small fee to cover food & drinks


Please follow the guide advice below when advancing through the programme

*Discount requires pre-payment of all 3 courses prior to first attendance

PLEASE ALLOW 8 WEEKSBETWEEN THESE TWO COURSES TO GAIN EXPERIENCE

PLEASE ALLOW 12 WEEKSBETWEEN THESE TWO COURSES TO GAIN EXPERIENCE

BOOK 2 COURSE LEVELS(ON THE SAME ORDER)

SAVE 10%*


SAVE 10%*


SAVE 20%*


Your tutor will be Stuart Allen, Managing Director of Worcester based The Sales Performance Company Ltd. Stuart works with businesses to help their sales teams to sell more and at higher profit margins. He has been using Twitter to effectively market his own business for many years and has circa 70,000 followers. He is also a Fellow of The Chartered Management Institute (CMI) & The Institute of Sales & Marketing Management (ISMM).

Stuart founded #WorcestershireHour™ on Twitter in 2013 to help promote businesses across the County with a theme of “Keep It Local”. That event has been phenomenally successful and is now probably the most sophisticated regional Twitter ‘hour’ in the UK. In 2014 Stuart started a new business (with social enterprise aims) called Worcestershire Enterprise Ltd to handle the commercial activities of #WorcestershireHour. The business raises money through sponsorship and events and employs one full time social media executive.

Those of you that have had a chance to hear Stuart talk will know how knowledgeable he is terms of sales, Twitter & business in general. He is also an engaging tutor and his courses are never dull. Continue through the slides for more details.



@StuartAllenFCMI


IMPORTANT NOTES:

• Please ensure you are booked on the right level of course. If in doubt ask.• You must provide your own wifi enabled lap top and we cannot be responsible if you have technical issues on the day. We will however have access to IT support.• Our training programme is not endorsed or accredited by Twitter, it is however based on many years of experience in using the Twitter platform for sales and marketing purposes.• Full payment is required prior to attendance and late cancellations are not possible. We understand that the unexpected does sometimes happen and will help if we can.• This course focusses on Twitter for Business and should not be regarded as a ‘general’ social media course.• If you are not delighted with the course we offer a full money back guarantee• The ‘Advanced’ course shows limited content as we will work specifically on the areas and strategy of each business represented. • Full statutory legal notices are provided at time of booking.



Worcestershire Enterprise Ltd, 231 Henwick Road, Worcester, WR2 5PGCompany Registration Number 7949831 VAT Registration Number 130 6536 36