twitter - how to training 05-02-11

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AIMEE ARRINGTON DIRECTOR OF COMMUNITY ENGAGEMENT AND MEDIA HOUSTON APARTMENT ASSOCIATION TWITTER…Really?

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Slide Deck from Aimee Arrington's presentation regarding Twitter to Houston Apartment Association Members on May 2, 2011. It includes links and examples of good uses of Twitter by multifamily tweeters.

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Page 1: Twitter - How To Training 05-02-11

AIMEE ARRINGTONDIRECTOR OF COMMUNITY ENGAGEMENT

AND MEDIA

HOUSTON APARTMENT ASSOCIATION

TWITTER…Really?

Page 2: Twitter - How To Training 05-02-11

Agenda

What is Twitter and why should I care?Is it worth my time and how do I use it for my

business (and to help HAA)?Twitter Ettiquette and Relationship Building.Questions and Advice

Optional: Post-Program Hands On Session Create your account Get one on one help

Page 3: Twitter - How To Training 05-02-11

HTTP: / /MASHABLE.COM/WHAT-IS -TWITTER/

What Is Twitter?

Page 4: Twitter - How To Training 05-02-11

Sample Industry Tweets

Page 6: Twitter - How To Training 05-02-11

MAYBE…

Is it Worth My Time?

Page 7: Twitter - How To Training 05-02-11

How Do I Use Twitter for My Business?

Page 8: Twitter - How To Training 05-02-11

How Is HAA Using It?

@HAAOnlinehttp://twitter.com/#!/HAAOnline To Promote Events like #HAAEXPO2011To Communicate with Multifamily Industry

ProsTo Educate Houstonians About Renting and

HAATo Communicate with and Pitch to ReportersTo Communicate with Elected OfficialsTo Share Good NewsTo Build Relationships

Page 10: Twitter - How To Training 05-02-11

Twitter Resources

Mashable Guide to Twitter (dozens of great articles and how-to blog posts) http://mashable.com/guidebook/twitter/

Charity Hisle’s top 100 Multifamily Twitter Users to Follow (we’re #76) http://www.sociallyengagedmarketing.com/2010/10/to

p-100-twitter-recommendation/