twitter: part 1 - getting the bird - some stats
DESCRIPTION
Twitter background in relation to social mediaa nd some social media and Twitter statistics. Part 1 of 3TRANSCRIPT
Jim SymcoxGetting the BirdGetting the Bird
What we’ll cover…
• A few facts• Why use Twitter• Twitter best practise• How to use Twitter• Tools to make it easier• Questions
Jim Symcox
There are no Twitter experts!
Source: 2011 Social Media Marketing Report -Social Media Examiner
Twitter – the organisation• 21st March 2006• 400 employees• 2010 50,000,000 per day• 2011 140,000,000 per day• 11th March 2011 - 177 million tweets• 500,000 accounts• 182% Increase in mobile over 12 months
Jim Symcox
Jim Symcox
Twitter has changed2009 2010
Twitter users using own name
Provide location information
Provide a biography
Provide a web site address
Jim Symcox
• 22.5% accounted for 90% of tweets• 80.6% made less than 500 tweets
Source: Sysomos
33% 82%
44% 73%
31% 63.3%
22% 45%
Social media benefits
Source: 2011 Social Media Marketing Report -Social Media Examiner
Use Twitter to…
• Get new customers• Keep in touch• Check competitors• Offers and sales• Referrals• Research
What’s been said…
• “we soon learned that the most beneficial thing about Twitter is not what you can tweet, but who you can follow …
Jim Symcox
…our revenues have increased thanks to some priceless information tweeted by some of our new ‘friends’…”.
What happens with Twitter36% check Twitter at least once a day21% never check for Tweets55% share links to news stories54% post general observations 53% Re-tweet other users52% send direct messages 40% share photos28% share videos24% Tweet their location
37% brand followers: more likely to purchase33% brand followers: more likely to recommend brand
Before you start…
Are my customers on Twitter?
Do I feel comfortable using Twitter?
• Legal approval needed• Broadcast• SALES!• Disguised tweets• Paying for followers• Don’t respond to DMs• follower quantity is vital
Don’t Tweet if …
Twitter is not Superman
• Part of your social media strategy
• Used to engage• Helps content
redistribution
Businesses are missing this point
Any Questions on Twitter or Social Media
Jim Symcox
Ring Jim Symcox on 07963768114Email me at [email protected] me at marketingmagicTweet me @jimsymcox