twitter school for wgbh education and children's media
DESCRIPTION
Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.TRANSCRIPT
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Twitter SchoolChildren’s Media and WGBH Education
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Syllabus
• What is Twitter?• Why does Twitter matter?
• Should my show be on Twitter?• Should I be on Twitter?
• Tips for maximizing engagement with your TV audience
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Twitter Comfort Level
What is Twitter?
I’ve set up my account but I’ve never tweeted. My avatar is an egg.
I tweet, and find it really valuable. I want to learn more!
Level 2
Level 1
Level 3
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Twitter Lingo
To Tweet
Tweeting …Not twittering.Tweeter
… Not Twitterer.
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What is Twitter?
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What is Twitter?
• Sends text messages limited to 140 characters
• Registered users can read & post tweets• Unregistered users can only read tweets
• Twitter launched in 2006
• There are 645 million active registered Twitter users
• 135,000 new Twitter users sign up every day
• An average of 58 million tweets are sent a day
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Twitter Demographics
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Why does Twitter matter?
The rise of social TV
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The Rise of Social TV
TV viewers are actively engaged in talking about television on social media
25 MILLION
66%have started to watch a TV show because of social media
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The Rise of Social TV
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The Rise of Social TV
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Why does Twitter matter?
Twitter as THE second screen platform
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Why does Twitter matter?
of users active on Twitter during peak TV time (9–11 p.m. EST) tweet about TV.85%
36 MILLIONIn 2013, 36 million people sent 990 million tweets about TV
1 million Americans turn to Twitter to discuss TV on an average night
1 MILLION
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Why does Twitter matter?
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Why does Twitter matter?
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Twitter Engagement Megaphone
Tweet
Followers RTs
RTs
Embeds
RTs
Total engagement
Potential reach
Clicks to website
Followers added
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Should I be on Twitter?
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Should I be on Twitter?
YES DEPENDS
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Should my show be on Twitter?
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Why should my show be on Twitter?1) To monitor brand presence
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Why should my show be on Twitter?2) to promote my show
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Why should my show be on Twitter?2) to crowdsource ideas
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Why should my show be on Twitter?4) to reach new audiences
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Should I be on Twitter?
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Using Twitter as a Producer
1) Build your brand
2) Share your passions and hobbies
3) Find and follow news
4) Use as a second screen
5) Become an ambassador of WGBH content
6) Listen to your colleagues and competitors
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What Do I Tweet?
• Your passions and hobbies
• Interact
• Takeaways from professional learning
• Interesting links
• Pictures
• Ask questions
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What makes a good tweet?
1) The 80/20 rule
3) Keep it short
2) Be visual
4) Interact
5) Be simple
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“Do I have to tweet?”
No!
44% of people on Twitter have never sent a tweet.
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Twitter Lists
• Group of Twitter accounts• Way to organize Twitter• Follow is not necessary
• Public or private
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Following Lists
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Listen
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Tips for maximizing engagement with your
TV audience
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I. Make social sharing easy for your producers and your talent
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II. Anticipate social storylines
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III. Identify high impact conversations
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IV. Find your fans
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Mary Meeker: “Fans trump audiences.”