two case studies on measuring roi
TRANSCRIPT
The New Metrics of Sustainable Business Conference
The Unexpected ROI of CSR
September 27th 2012 by Robert Boller, VP of Sustainability, Jackson Family Wines
Jackson Family Wines© 2012
How is ROI Measured?
Risk Management
Employee Engagement
Supply Chain Security
Investor Attractiveness
Regulation License to Operate
Brand Equity Consumer Benefit
Broader Business
ValueRevenue
Generation
Cost Reduction
Traditional ROI
Jackson Family Wines© 2012
Creating the Conditions for Emergence
Linear Approach
ExecuteResourcesPlanAnalysisResult
Jackson Family Wines© 2012
Creating the Conditions for Emergence
Embedded Approach
Result(s) Capacity
Competence Permission
Vision CEO toLine Managers
Sust. TeamsBudgets
QuestioningTradition is OK
Employee Training
Unexpected Outcomes
Linear programs have expected outcomes,Embedded programs have unexpected outcomes
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
Jackson Family Wines© 2012
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