typography in business communication
DESCRIPTION
A presentation developed for an undergraduate speaking class, focusing on technical typographic terminology and methodology.TRANSCRIPT
typography in business
communication
typography in business
communicationan overview
introduction
Typography Basics
Typography Basics
Typography in Individual Design
typography basics
a crash course
typography basics
Typography Basics
Paragraph Styles
Typography Basics
Paragraph Styles
Kerning
Typography Basics
Paragraph Styles
Kerning
Leading
Typography Basics
Paragraph Styles
Kerning
Leading
Typefaces
Typography Basics
Paragraph Styles
Paragraph Styles
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
Flush Left
Paragraph Styles
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
Flush Left
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget
annus. scriptor abhinc annos centum qui decidit.
Flush Right
Paragraph Styles
Paragraph Styles
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui
decidit.
Centered
Paragraph Styles
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui
decidit.
Centered
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
Left Justified
Kerning
Kerning
The amount of space between two letters
Kerning
Kerning
Scriptor abhinc annos.0
Kerning
Scriptor abhinc annos.0
Scriptor abhinc annos.50
Kerning
Scriptor abhinc annos.0
S c r i p t o r a b h i n c a n n o s .100
Scriptor abhinc annos.50
Kerning
Scriptor abhinc annos.0
S c r i p t o r a b h i n c a n n o s .100
S c r i p t o r a b h i n c a n n o s .250
Scriptor abhinc annos.50
Leading
Leading
The amount of space between two lines of type
Leading
Leading
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
leading38.4 pt
Leading
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
leading38.4 pt
Si meliora dies, ut vina, poemata reddit, scire velim, chartis pretium quotus arroget annus. scriptor abhinc annos centum qui decidit.
leading
54 pt
Typefaces
Typefaces
Sans-serif
S
Typefaces
Sans-serif
SSerif S
Typefaces
Typefaces
Old Style A
Typefaces
Old Style ATransitionalA
Typefaces
Old Style ATransitionalA
ModernA
Typefaces
Typefaces
Slab Serif A
Typefaces
Slab Serif ASans SerifA
typography in individual design
tips and tricks
typography in individual design
Typography in Design
Typeface Selection
Typography in Design
Typeface Selection
Formatting
Typography in Design
Typeface Selection
Formatting
Type Size
Typography in Design
Typeface Selection
Formatting
Type Size
Other Considerations
Typography in Design
Typeface Selection
Typeface Selection
Two to three typefaces per document
Typeface Selection
Two to three typefaces per document
Consider the message and target audience
Typeface Selection
Typeface Selection
Use variations of the same font
Typeface Selection
Use variations of the same font
Use contrasting typefaces together
Formatting
Formatting
Don’t overcrowd elements
Formatting
Don’t overcrowd elements
Use colors and font variations judiciously
Formatting
Don’t overcrowd elements
Use colors and font variations judiciously
Be consistent
Type Size
Type Size91012141624326472
poin
ts
Type Size] Books, Newsletters, etc.
91012141624326472
poin
ts
Type Size] Books, Newsletters, etc.
] Academic work
91012141624326472
poin
ts
Type Size] Books, Newsletters, etc.
] Academic work
] Headings, callouts
91012141624326472
poin
ts
Type Size] Books, Newsletters, etc.
] Academic work
] Headings, callouts
] Graphics, presentations
91012141624326472
poin
ts
Other Considerations
Other Considerations
Proper use of display type
Other Considerations
Proper use of display type
Visual Hierarchy
Other Considerations
Proper use of display type
Visual Hierarchy
Simplify
conclusion
Typography Basics
Typography Basics
Paragraph Styles
Typography Basics
Paragraph Styles
Kerning
Typography Basics
Paragraph Styles
Kerning
Leading
Typography Basics
Paragraph Styles
Kerning
Leading
Typefaces
Typography Basics
Paragraph Styles
Kerning
Leading
Typefaces
Typography in Individual Design
Typography Basics
Typography Basics
Typography in Individual Design
Typography Basics
Typography in Individual Design
Typeface Selection
Typography Basics
Typography in Individual Design
Typeface Selection
Formatting
Typography Basics
Typography in Individual Design
Typeface Selection
Formatting
Type Size
Typography Basics
Typography in Individual Design
Typeface Selection
Formatting
Type Size
Other Considerations
conclusion
question & answer
examples
