understand the principles of effective communication assessment objective two
TRANSCRIPT
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Understand the principles of effective
communicationAssessmentObjective
Two
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Pass Level Criteria
Explain the principles of effective communication
Discuss potential barriers to effective communication
Demonstrate a range of effective interpersonal skills
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Distinction Level Criteria
Explain how some of the potential barriers can be reduced.
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Portfolio Activity
A local company is reviewing their current business documentation. They are concerned that the information isn’t being effectively communicated.
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Introduction
Poor communication is at the root of a large number of organisation problems
Effective communication is essential for success
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Effective Communication Principles
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Completeness
• Provide all necessary information– Being Accurate and Using the W’s
• Answer all questions asked– Replying with all needed information
• Give something extra
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Conciseness
• Be the following– Brief – Relevant and to the point– Say it once!
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Consideration
• Focus on “You” rather than “I”– Assumes you know their needs
• Showing an interest– Talk about their benefits
• Emphasising the positive and the pleasant– Turn a Con into a Pro
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Concreteness
• Use Specific Facts and Figures– Ie GCSE Results are up– Use GCSE results are up 5% this year
compared to 3% the year before
• Actions• Vivid and Image building words which
are impressive and appealing
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Clarity
• Precise, Concrete and Familiar words
Familiar Words Pretentious Words
Home Domicile
Pay Remuneration
After Subsequent
Attention to detail
Seldom
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Clairty
• Construct effective sentences and paragraphs– Length (Keep it Simple Stupid)– Unity (One main idea in one paragraph)– Say it clearly
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Courtesy
• Be sincere, tactful, thoughtful and appreciative
• Expressions which show respect– No stupid expressions or questionable
humour
• Non-discriminatory expressions– No slang!
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Correctness
• Use the right level of language– Participate or Join– Procure or Get– Endeavour or Try– Ascertain or Find Out
• Check the accuracy of figures, facts and words– Check, Check and Check Again
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Task One
• Where can you see any evidence of the 7C rule used on the articles in front of you?
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Portfolio Task
• Create an A3 poster / checklist explaining each of these principles of effective communication with examples.
• Maintain a good mix of visual style for the poster, but information required to pass.
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Quality is judged by Accuracy, Clarity and Presentation, as well as the actual message itself.
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Barriers
With world wide communication possible in seconds, what can occur to stop us in our tracks and fail in communicating?
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Language
http://youtu.be/Cz2-ukrd2VQ
A much bigger problem now in a
worldwide business place?
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Language
Words being “Lost in Translation” has caused problems for companies expanding into new markets
Get into teams of threeAre the following statements of poor
language translation true, or false?
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Compatibility
FaceTime requires compatible apple productsMacs arn’t compatible with all communication featuresSoftware need compatible Hardware
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When have you seen this?
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Finance
Finance dictates infrastructure, equipment, training, hardware and software
Any of these missing can be a huge barrier to effective communication – Why?
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