Understandingthe

Concept ofSearch Engine Optimization

Surendra Kapadia

IntroductionIntroduction

eCommerce is just an extension of the normal brick and mortar

business that we do in real world, for example when a certain

business transaction is carried out on the world wide web using email and website as a medium

then we refer this activity as eCommerce.

Website Website

You may have either a business website or a personal website hosted on the world wide web,

however your main aim would be to attract more and more visitors to your website at less or no cost

and earn more profit.

How to attract more visitors to How to attract more visitors to your website? your website?

To attract more visitors to your website you may use the different methods of web

promotions techniques that are available like email marketing,

free and paid classifieds, banner ads, pay per click ad campaign

etc. Most of these are paid services.

How can we attract the How can we attract the maximum number of visitors maximum number of visitors to our website and from one to our website and from one single reliable source?single reliable source?

While you carry out the various paid and free Internet marketing

activities, you may or may not get the result as you would have

expected. Most of the time you may have to pay the money from your

pocket without any significant result. The single source for

unlimited and continues flow of visitors to your website that comes almost for free is from all the major

Search Engines like Google, Yahoo, MSN etc.

What are Search Engines? What are Search Engines?

Search engines are very well designed and organized software hosted on the

servers. They have been programmed to travel through the various servers located

around the world, prepare a list of websites available on these servers and

then index them into their database based on specific words or phrases

(keywords) related to these websites. A common man who uses the Internet can open these search engines on his

computer and search for specific websites by typing certain words or phrases of his

interest in the search box. The search engine will then list out the basic

information of those websites that match these search terms.

How can you get more visitors How can you get more visitors to your website from Search to your website from Search

Engines? Engines? You can get free, continues and

unlimited visitors to your website through the various search

engines available on the world wide web, but to achieve this you

will have to optimize your website for the Search Engines in other words make your website

more search engine friendly such that it gets listed in the first

page of the search engine results page for certain words or phrases

that match with the theme of your website.

What is Search Engine What is Search Engine Optimization? Optimization?

Search Engine Optimization is a process of setting up your

website as per certain standard requirements of the major search

engines like Google.com, Yahoo.com etc. In short making

your website more search engine friendly. These are a few things

that you will have to do -

Onsite Requirements: Make Onsite Requirements: Make these changes/corrections on these changes/corrections on

your website: your website: •Selecting suitable keywords for your website•Defining a title for your website with keywords included•Define suitable Description for your website with keywords included•Having a suitable Header text with keyword included•Having a suitable Sub-header text with keywords included•Having suitable keyword rich content for your website•Using suitable Anchor text for Hyperlinks keywords included•Using suitable Alt text for Pictures with keywords included

Offsite Requirements: Offsite Requirements: Additional things that you will Additional things that you will

have to do with your website have to do with your website •Submit your site to all the major

search engines•List your website in popular Internet directories•Get one way links from websites similar to your website with keywords in anchor text•Submit your business press release to all major pr sites•Try to get back links from social networking websites

If you have done everything as discussed in the previous session

you will observe that gradually your website moves up and finally starts appearing in the first page of all the

major search engine results page when someone enters the specific keywords or phrases that you have optimized your website for. It does not mean that your job is over, you will have to continue your effort to

maintain the free and continues flow of visitors to your website.

How much does it cost? How much does it cost?

Maximum efforts with lots of patience and determination, the

process of Search Engine Optimization when you do it

yourself comes almost for free.

How much time will it take to How much time will it take to see the actual results? see the actual results?

Understand that Search Engine Optimization is an on-going

process. Once you have made the basic changes on your website

and also worked on the external aspect of Search Engine

Optimization, you can expect the free and continues flow of

visitors to your website within the next 30 to 45 days.

I Thank You for your precious time and interest....

Brought to you by

Surendra KapadiaSurya's International IncSEO Training & ServicesBangalore, Karnataka, IndiaPhone:09341218231http://www.seo-website-marketing.info