University of Southern QueenslandOn Campus…Off campus…Online

Peter SwannellVice-Chancellor & President

&

James TaylorDeputy Vice-Chancellor (Global Learning Services)

You Choose

A Presentation to SCOP 2000Sao Paulo, Brazil

from

ToowoombaQueensland

What kind of university?

• An e-University for an e-World• A University that acts locally and thinks globally• A Triple Option University offering CHOICE

to its students– On Campus– Off Campus– Online

Faculty Distributions

Date 1998 1999 2000

Arts 1,774 1,876 1,949

Bus/Com 8,092 7,830 7,610

Education 2,715 2,400 2,709

Engg/Survg 2,115 2,171 2,145

Sciences 3,028 3,039 3,220

Others 1,484 1,390 1,501

Program Level Distributions

Date 1998 1999 2000

Research HD 206 209 226

Course HD 1,730 2,193 2,505

Other p/grad 1,432 1,419 1,485

Bachelor 13,354 12,683 12,518

Other u/grad 716 1,242 1,326

Non-Award 1,770 960 1,074

USQ’s Australian Students 1999

• Queensland 7,597

• New South Wales & ACT 1,463

• Victoria 354

• Western Australia 174

• South Australia 156

• Northern Territory 100

• Tasmania 79

• Australian’s living overseas 280

TOTAL 10,203

USQ’s Off-Shore Students 1999

• Malaysia 1,097

• Singapore 928

• Hong Kong 353

• South Africa 163

• Pacific Islands 100

• Thailand 88

• United Arab Emirates 46• Total, including students

from 60 other countries 3,154

Nature of USQ’s Off-campus Population: 1999

Students’ Age Total

Under 20 3%

20-24 21%

25-29 22%

30-34 18%

35-39 16%

40-49 16%

50-59 4%

Over 59 0%

TOTAL 100%

University Resources

• USQ is a “Public” Australian University set up under State legislation via the “University of Southern Queensland Act”

• It receives approximately 65% of its annual income as an “operating grant” from the Federal Government (including HECS payments)

• The remaining income is generated from research and enterprise activities

Executive Management Structure

Vice-Chancellor & President Prof Peter Swannell

Deputy Vice-Chancellor(Academic)

Deputy Vice-Chancellor(Research & Enterprise)

Deputy Vice-Chancellor(Global Learning Services)

Registrar Bursar

Deputy Vice-Chancellor (Academic) Portfolio

Deputy Vice-Chancellor (Academic)

The Faculties, line management of the

Deans, progress and assessment of PhD,

MPhil students

Accreditation and Quality processes including

Australian Universities Quality Agency, and TAFE

articulation

Indigenous Higher Education Unit, Office of

Preparatory and Academic Support, Wide

Bay Campus

Deputy Vice-Chancellor (Research & Enterprise) Portfolio

Revenue-earning enterprise, business ventures, contract

management INDELTA Ltd, NextEd Ltd etc

Deputy Vice-Chancellor (Research & Enterprise)

Grant & Contract Research including ARC funding and research policy

Development Office, Alumni, Marketing and

Public RelationsInternational Office

Deputy Vice-Chancellor (Global Learning Services) Portfolio

Deputy Vice-Chancellor (Global Learning Services)

The Library, including the provision of print

and electronic information on and off

campus

The Distance Education Centre, learning

pedagogies, USQOnline, the GOOD project, print

and multi-media

Information Technology Services on and off campus, including

USQConnect, USQFocus & USQAssist

Academic BoardAcademic BoardAcademic BoardAcademic Board

FacultiesFacultiesFacultiesFaculties

Information InfrastructureInformation Infrastructureand Services Committeeand Services Committee

Information InfrastructureInformation Infrastructureand Services Committeeand Services Committee

Online TeachingOnline TeachingManagement CommitteeManagement Committee

Online TeachingOnline TeachingManagement CommitteeManagement Committee

Online Systems Online Systems Management CommitteeManagement Committee

Online Systems Online Systems Management CommitteeManagement Committee

Marketing & Media Marketing & Media Coordinating CommitteeCoordinating Committee

Marketing & Media Marketing & Media Coordinating CommitteeCoordinating Committee

VCCVCC

Management of Online InitiativesManagement of Online Initiatives

Three key enterprises involving USQ

INDELTA Ltd

• A Company formed by USQ and Samuals with venture capital backing to provide web-based e-commerce, e-training, e-marketing solutions for business, schools and the wider community

• An outcome from the creation of INDELTA as the “Business Face” of USQ in 1997/8

NextEd Ltd

• An international service company delivering online award programs worldwide for universities via a robust network of mirror sites in strategic locations

• USQ is a major shareholder in NextEd Ltd

• USQOnline is a major customer of NextEd Ltd

USQOnline

• The University of Southern Queensland’s online Award programs

• Delivered via the Nexted platform and USQconnect

• “More than just individual subject units”

• Full Award programs leading to accredited Awards of USQ

USQ Intranets

• USQconnect:– Provides student and staff access to online

materials, academic and enrolment data, tutorial support etc

• USQfocus:– Provides staff access to information system

• USQAssist:– Provides automated response to FAQs

Some key issues of fact and philosophy that drive USQ’s approach to flexible

learning on campus, off campus and online

A Famous Prediction

Joseph Schumpeter (1934) predicted that every 50 years or so, technological Joseph Schumpeter (1934) predicted that every 50 years or so, technological revolutions would causerevolutions would cause

"gales of creative destruction”"gales of creative destruction”

in which old industries would be swept away and replaced by new ones.in which old industries would be swept away and replaced by new ones.

TECHNOLOGICAL CHANGESTECHNOLOGICAL CHANGES

• Steam Power - 1780s to the 1840sSteam Power - 1780s to the 1840s

• The Railways - 1840s to the 1890sThe Railways - 1840s to the 1890s

• Electric Power - 1890s to the 1930sElectric Power - 1890s to the 1930s

• The Motor Car - 1930s to the 1980sThe Motor Car - 1930s to the 1980s

• Information Technology - 1980s to ?Information Technology - 1980s to ?

Profound Changes in the Delivery of Education

• Our expectations have changed

• Our needs have changed

• Our costs have changed

• Our technologies have changed

• Our pedagogies have changed

• Our learners have changed

Some Key Characteristics of those Changes

• They are global and borderless• They create:

business opportunities

partnerships

increased choice

increased access

increased competition

The “Triple Option” Approach to Meeting People’s Needs

• On Campus: Bringing learners to a campus and providing (upgraded) traditional face-to-face delivery

• Off Campus: Taking education opportunities to people “In Their PLACE, In Their STYLE, IN their TIME”

• Online: Global content delivered world-wide, and supported locally 24 hours per day, 7 days per week

With the arrival of the Information

Age, international and institutional

boundaries are likely to become

increasingly irrelevant…..

global partnerships are inevitable.

The Big Picture

The Big Picture

'The death of distance as a determinant of the cost of communications is

the single most important economic force shaping society in

the first half of the next century’

Cairncross (1997)

The Big Picture

• The death of distance

• Economic rationalism

• User-pays-for-quality-service

• Market driven

• Rapid increase in dual mode

institutions

The Big Picture

• Change is the only constant.

• Growth is the only certainty.

Future Projections

• A recent IBM report forecasts a threefold (US$4.5 trillion) jump in global education expenditure during the next 13 years.

(Source: Richard Gluyas, New Nabs e-School Deal http://finance.news.com.au, 22 April 2000).

• The World Bank expects the number of higher education students will more than double from 70 million to 160 million by 2025.

Internet Usage in Australia

• In the year to February 2000, 43% of Australian adults used the Internet.

• 82% of Australian 12-24 year olds accessed the Internet to April 2000 compared to 85% for the US and 70% for the UK.

Four Generations of Distance Education Technology

• The Correspondence Model

• The Multimedia Model

• The Telelearning Model

• The Flexible Learning Model

THE CORRESPONDENCE MODELTHE CORRESPONDENCE MODEL

• Print• Print Yes Yes Yes Yes No Yes Yes Yes Yes No

FLEXIBILITYFLEXIBILITY

TimeTime

HIGHLYREFINED

MATERIALS

HIGHLYREFINED

MATERIALS

ADVANCEDINTERACTIVE

DELIVERY

ADVANCEDINTERACTIVE

DELIVERY

CHARACTERISTICS OF DELIVERY TECHNOLOGIESCHARACTERISTICS OF DELIVERY TECHNOLOGIESMODELS OFDISTANCE EDUCATION

AND ASSOCIATEDDELIVERY TECHNOLOGIES

MODELS OFDISTANCE EDUCATION

AND ASSOCIATEDDELIVERY TECHNOLOGIES

PlacePlace PacePace

First Generation

HIGHLYREFINED

MATERIALS

HIGHLYREFINED

MATERIALS

ADVANCEDINTERACTIVE

DELIVERY

ADVANCEDINTERACTIVE

DELIVERY

CHARACTERISTICS OF DELIVERY TECHNOLOGIESCHARACTERISTICS OF DELIVERY TECHNOLOGIESMODELS OFDISTANCE EDUCATION

AND ASSOCIATEDDELIVERY TECHNOLOGIES

MODELS OFDISTANCE EDUCATION

AND ASSOCIATEDDELIVERY TECHNOLOGIES

Yes Yes Yes Yes NoYes Yes Yes Yes NoYes Yes Yes Yes NoYes Yes Yes Yes Yes

Yes Yes Yes Yes Yes

Yes Yes Yes Yes NoYes Yes Yes Yes NoYes Yes Yes Yes NoYes Yes Yes Yes Yes

Yes Yes Yes Yes Yes

FLEXIBILITYFLEXIBILITY

TimeTime PlacePlace PacePace

Second Generation

THE MULTIMEDIA MODELTHE MULTIMEDIA MODEL

• Print• Audiotape• Videotape• Computer-based learning (eg CML/CAL)• Interactive video

• Print• Audiotape• Videotape• Computer-based learning (eg CML/CAL)• Interactive video

HIGHLYREFINED

MATERIALS

HIGHLYREFINED

MATERIALS

ADVANCEDINTERACTIVE

DELIVERY

ADVANCEDINTERACTIVE

DELIVERY

CHARACTERISTICS OF DELIVERY TECHNOLOGIESCHARACTERISTICS OF DELIVERY TECHNOLOGIESMODELS OFDISTANCE EDUCATION

AND ASSOCIATEDDELIVERY TECHNOLOGIES

MODELS OFDISTANCE EDUCATION

AND ASSOCIATEDDELIVERY TECHNOLOGIES

No No No No YesNo No No No YesNo No No Yes

No No No Yes

No No No No YesNo No No No YesNo No No Yes

No No No Yes

FLEXIBILITYFLEXIBILITY

TimeTime PlacePlace PacePace

Yes

Yes

Yes

Yes

Third Generation

• Audioteleconferencing• Videoconferencing• Audiographic

Communication• Broadcast TV/Radio and Audioteleconferencing

• Audioteleconferencing• Videoconferencing• Audiographic

Communication• Broadcast TV/Radio and Audioteleconferencing

THE TELELEARNING MODELTHE TELELEARNING MODEL

HIGHLY

REFINED

MATERIALS

HIGHLY

REFINED

MATERIALS

ADVANCED

INTERACTIVE

DELIVERY

ADVANCED

INTERACTIVE

DELIVERY

CHARACTERISTICS OF DELIVERY TECHNOLOGIESCHARACTERISTICS OF DELIVERY TECHNOLOGIESMODELS OFDISTANCE EDUCATION

AND ASSOCIATEDDELIVERY TECHNOLOGIES

MODELS OFDISTANCE EDUCATION

AND ASSOCIATEDDELIVERY TECHNOLOGIES

Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes

Yes Yes Yes Yes Yes

FLEXIBILITYFLEXIBILITY

TimeTime PlacePlace PacePace

Yes Yes Yes No Yes Yes Yes Yes No Yes

Fourth Generation

• Interactive multimedia (IMM)

• Internet-based access to WWW resources

• Computer mediated communication (CMC)

• Interactive multimedia (IMM)

• Internet-based access to WWW resources

• Computer mediated communication (CMC)

THE FLEXIBLE LEARNING MODEL

THE FLEXIBLE LEARNING MODEL

Brick-and-mortar institutions do best by integrating the power of their existing presence with the power of Web customer service and satisfaction.

The idea of “clicks and mortar”, coined by Schwab’s CEO, Dave Pottruck, is simple but important:

“Clicks and Mortar”

USQ has the track record

• Established 1967

• Moved to “Dual Mode” 1977

• 1999 ICDE Institutional Prize of Excellence

as a leading dual mode institution

worldwide

“Legacy power”

Legacy Power

USQ has 131 award courses available by distance education,

of which 32 are offered online

And…….In Summary

• What they want

• Where they want it

• When they want it

USQ believes that it is possible to give people

W W W