UNLIMITED & IRRESISTIBLE

EMAIL MARKETING

How to craft perfect, money-making email marketing messages consistently, even if you hate

writing, are lazy, or are short on time

The Goal

● What the MAIN GOAL of successful email marketing

● How copywriting and story telling go hand in hand beautifully

● Why you never want to be a pioneer in your email marketing (and what to do instead)

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● The #1 HACK you need to write brilliant emails every time (especially if you are lazy or uninspired)

● 3 Simple Steps to keep your emails out of the spam folder(EVERYONE needs this lesson!)

● The tools & resources to make your email marketing automatic and effective

Who am I?

● Sold over $1MM in courses with my wife over the past 3-4 years

● Our business was largely based on a simple funnel○ Offer freebie to get visitors on email list○ Nurture with email marketing to create customers

● Worked with dozens of clients who all struggle with the same problem (what to say?

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The Goal of Email Marketing

● To make sales?● To Build Relationships!

● Email marketing is a long-term asset where you can build real, lasting relationships with real people so you become their trusted advisor and will loyally listen to your recommendations.

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How do you build these relationships?

Business relationships you build online are a lot like real life relationships.

How do you make new friends?

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Copywriting vs Storytelling

● That friend… ● Vs the Storyteller…

Who do you align with most?Who captivates your attention and imagination?Who is actually more persuasive?

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Remember, Emotion Sells, and good stories

evoke emotions.

How to become a Storyteller

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Russell Brunson has an incredible section about powerful storytelling in Expert Secrets (and how to apply to email marketing)

incomemesh.com/expertsecrets

Why you never want to be a pioneer in marketing

● You can still be you - but in a proven framework● How did successful marketers become successful

marketers?○ By finding what works and doing more of it○ By constantly testing their assumptions and

making small, incremental improvements

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How to write perfect emails every time

● Find what has worked for others… add your personal flair!

● Use wizards and templates to keep your messaging on point and consistent every time

● Hook, Story, Offer (Thanks Russell)● Balance personal & professional with every email.

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3 Simple Steps to keep your emails out of the spam folder

● Train your readers● Don’t send Spam (duh!)● Email consistently

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Favorite Email Marketing Writing Tools

● Drip Scripts (Free!)● Automatic Scripts● Funnel Scripts

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SlidesCarnival icons are editable shapes.

This means that you can:● Resize them without losing

quality.● Change line color, width and

style.

Isn’t that nice? :)

Examples:

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Now you can use any emoji as an icon!And of course it resizes without losing quality and you can change the color.

How? Follow Google instructions https://twitter.com/googledocs/status/730087240156643328

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