(up.school) 5 steps to successfully launch your business
TRANSCRIPT
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SUCCESSFULLY LAUNCHING ANEW BUSINESS
5 STEPS TO
by Graham D Brown @ Up.School
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There’s so much to think about when launching a business
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Where do you start?
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The key to success is FOCUS + METHOD
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FOCUS on the #1 goal of getting your first paying customer
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Follow the Zero-to-One METHOD
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UP.SCHOOLGraham Brown’s
LEARN HOW TO BECOME A BETTER LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to Get the Upgrade
![Page 8: (Up.School) 5 Steps to Successfully Launch Your Business](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9a7a7760da3da068b5c26/html5/thumbnails/8.jpg)
FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar Schedule
UP.SCHOOL
![Page 9: (Up.School) 5 Steps to Successfully Launch Your Business](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9a7a7760da3da068b5c26/html5/thumbnails/9.jpg)
EVERY DAY LIVE I SHARE MY VIDEO DIARY
OF GROWING A LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My Youtube Channel
UP.SCHOOL
![Page 10: (Up.School) 5 Steps to Successfully Launch Your Business](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9a7a7760da3da068b5c26/html5/thumbnails/10.jpg)
The goal of which is the SHIP ASAP
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From Zero: IDEA
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to One: PAYING CUSTOMER
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Not getting it right means burning through your money real quick…
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So let’s start…
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1MINDSET
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Beware following the 20th century business model
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Instead of planning and building, focus on launching…
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Launch first, launch fast
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You should ship in days… not months or years
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Learn to bootstrap and keep it lean rather than seek credit
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The faster the launch, the less money you burn…
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…the lower the risk
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Your new project is not a business yet… it’s just
a set of experiments
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The more experiments… the better
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It’s much easier to steer a bicycle when it’s moving…
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Almost every assumption you have about your business will be wrong…
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Until your customer opens their wallet
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2 VALIDATE YOUR IDEAS
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Simply being passionate about your idea is not enough anymore
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It’s easy to fall into the trap of thinking passion + idea = success
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Stress test your ideas
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Start with a list of all your ideas and then focus on reducing them down
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Use all available tools to validate your ideas
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Share your ideas: the more you share your ideas, the better they become
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Talk to people! As many as possible
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Seek out honest, insightful opinion
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Eliminate weak ideas until you are left only with the validated ones
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Niche down on the winners to get new angles on your best ideas
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But don’t get hung up on ideas, a half-baked idea is better than nothing
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JOIN my weekly webinarlaunch your business with less time & money using the Up.School Zero-to-One Method
Graham Brown, Founder Up.School
FREE!
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3 IDENTIFY CUSTOMER PAIN
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Rather than chase the money, focus on creating value for customers
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Solve problems people have in their everyday lives…
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UP.SCHOOLGraham Brown’s
LEARN HOW TO BECOME A BETTER LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to Get the Upgrade
![Page 45: (Up.School) 5 Steps to Successfully Launch Your Business](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9a7a7760da3da068b5c26/html5/thumbnails/45.jpg)
FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar Schedule
UP.SCHOOL
![Page 46: (Up.School) 5 Steps to Successfully Launch Your Business](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9a7a7760da3da068b5c26/html5/thumbnails/46.jpg)
EVERY DAY LIVE I SHARE MY VIDEO DIARY
OF GROWING A LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My Youtube Channel
UP.SCHOOL
![Page 47: (Up.School) 5 Steps to Successfully Launch Your Business](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9a7a7760da3da068b5c26/html5/thumbnails/47.jpg)
Don’t be afraid to copy what already works
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Don’t go looking for gaps in the market…
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Find out what’s broken…
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You’re selling a solution, not a product or service
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People buy on emotion and justify with logic. Seek emotional drivers.
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Build relationships with people and they will open up to you
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Build a persona of your customer. Name them.
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Write your copy and marketing messages as if you were talking to
that person directly…
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4 BUILD YOUR MVP
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Many successful startups launched without a product
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Successful MVP development is a two-way process…
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Development is a cycle, measuring, learning, improving
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Get into the habit of split testing everything
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Measure customer interaction with every version of your product
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5 GET OUT AND HUSTLE
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When it comes to marketing, Remember this…
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Make the goal of every interaction to get people onto your mailing list
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Your mailing list is the cornerstone of your marketing strategy
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Once on that list, be useful… Educate and connect rather than sell
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Engage through conversation
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Only when you have their trust, will they give you their attention
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Your profits will come from your ability to nurture relationships
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But… there’s only so much you can achieve stuck behind the computer
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Nothing can replace the power of “getting out there”
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Don’t go looking for customers…
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Find people who want your product already
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No scratch that… People who need your product
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Connect with your own personal ecosystem of contacts
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Reach out to people with whom you have an existing relationship
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Start with the people who share a similar passion to you…
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If you don’t know who they are, just look in your mail inbox
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Grow your business around this early group of Fans
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And finally…
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Connect with likeminded entrepreneurs who’ll help you grow
your business…
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Avoid competition until you’re big enough
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Get comfortable with failure
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Be prepared to wait a long time… there are no short-cuts to success
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Do something that scares you …every day
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And if it doesn’t make your heart beat faster… don’t do it
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UP.SCHOOLGraham Brown’s
LEARN HOW TO BECOME A BETTER LIFESTYLE
ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to Get the Upgrade
![Page 89: (Up.School) 5 Steps to Successfully Launch Your Business](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9a7a7760da3da068b5c26/html5/thumbnails/89.jpg)
FROM LAUNCHING YOUR BUSINESS TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND TECHNIQUES LIVE EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar Schedule
UP.SCHOOL
![Page 90: (Up.School) 5 Steps to Successfully Launch Your Business](https://reader031.vdocument.in/reader031/viewer/2022030310/58f9a7a7760da3da068b5c26/html5/thumbnails/90.jpg)
EVERY DAY LIVE I SHARE MY VIDEO DIARY
OF GROWING A LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My Youtube Channel
UP.SCHOOL