ELEONORA ROCCA10.10.2015

THE CITY AS INNOVATIVE PROCESS LAB : STARTUP ECO-SYSTEM AND DIGITAL MARKETING TOOLS

OVERVIEW

Who are we & the AT Factory Project

What makes the London model successfull?

Startup Power ( Startup Weekends)

The role of Digital Marketing

AT Factory Next Steps

ELEONORA ROCCA- @ELEROCCA

London Based Retail Marketing Manager TP-LINK UK Marketing, Social Media Consultant, Event Planner, Digital PR Manager, Blogger, Social Media Trainer Mentor @ Cherie Blair Foundation Lean Startup Machine Organiser WWW.THEBRUNETTECUPCAKE.COM

Project Coordinator

Product Marketing Manager

Product Manager

Export Manager Junior

ChannelMarketing Manager

Retail Marketing Manager

AT FACTORY

At-Factory è un un acceleratore digitale in crowdsourcing, realizzato in collaborazione con imprenditori, professionisti ed esperti, che offre sostegno ed orientamento ai fondatori di startup innovative con un alto potenziale di scalabilità ed uno sguardo all' impatto sociale.

Vogliamo scoprire i talenti innovativi delle regioni più isolate dall’ecosistema dell’innovazione italiano, accelerarle, renderle interessanti e pronte ad incontrare investitori italiani e internazionali.

AT FACTORY (SERVICES)

Crowdfunding Consultancy – Pre Seed

From ideas to market Business Plan

AT Factory Marketing

Training

Investor Matching

TAKE YOUR IDEAS TO THE NEXT LEVEL

Tra le 20 ragioni che risiedono dietro al fallimento delle startup ci sono:

Necessità di un Business Model; La mancanza di relazioni con Advisors e

Network; Insufficiente piano marketing; Mancanza di denaro; Un “infelice” localizzazione;

http://fortune.com/2014/09/25/why-startups-fail-according-to-their-founders/

THE WINNING MODEL

TRAINING

Fellow Startuppers Community

Investor Network

+ INNOVATION & CO-WORKING

Google Campus- Mentoring Breakfasts

Co Founders and Entrepreneurs Speed Dating/ Events

Creative and proactive processes

Territory Development

Startup Process has accompanied from the beginning to the end

+ STARTUP WEEKEND-HACKATONS

AS A RESULT..

More Productivity More International Exposure

Less Failure

THE ROLE OF DIGITAL MARKETING

WHY MARKETING IS IMPORTANT FOR A START UP?

TURNING IDEAS INTO SUCCESS

GREAT IDEAS NEED TO BE SOLD

WHY DIGITAL MARKETING?

VIDEO

https://www.youtube.com/watch?v=sIFYPQjYhv8

WHY MARKETING?

THE DIGITAL MARKETING FACTOR 1/2

FACEBOOK, TWITTER, YOUTUBE, INSTAGRAM can help you to enlarge your community, to connect with people from all over the world, to build your brand identity and increase Increases your International Visibility

The ACTIVE APPROACH TO CUSTOMERS BECOMES A PASSIVE APPROACH CUSTOMERS MAKE THE FIRST STEPS TOWARDS YOU

NO BORDERS Opportunity for Made in Italy to export particularly Fashion & Design Sectors

INVESTOR MATCHING IS LIKE A DATING GAME

Mix of Expertise Passion and Vision for the project

EVENTS BOOST

THE DIGITAL MARKETING FACTOR 2/2

ANY QUESTIONS?

NEXT STEPS

LEAN STARTUP MACHINE WORKSHOP & STARTUP WEEKEND WOMEN EDITION

BUILD YOUR STARTUP IN 48 HOURS

GRAZIE!• Creativity

• Passion

• Commitment

• Innovation

• Extra Mile

• Sales/Business Results Driven

Values

Eleonora RoccaMarketing & Social Media Consultant , Digital PR Manager, Event Planner, Blogger+44 (0) 7454222594eleonorarocca@hotmail.co.uk