use of digital technology by different income groups
DESCRIPTION
Pew Internet Project Director Lee Rainie will present findings about the state of digital differences at the Georgetown Public Policy Institute’s Annual Conference on Capitol Hill.TRANSCRIPT
![Page 1: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/1.jpg)
PewInternet.org
Use of digital technology by different income groups The current state of digital differences
Georgetown University Public Policy Forum – Cannon Caucus Room
February 22, 2013
Lee Rainie: Director, Pew Internet Project
Email: [email protected]
Twitter: @Lrainie
![Page 2: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/2.jpg)
Internet users – 85% of adults December 2012
73%
90% 95% 99%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 3: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/3.jpg)
Broadband at home – 68% of adults December 2012
47%
71%
86% 89%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50k $5K-$75K Over $75K
![Page 4: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/4.jpg)
Cell phones - 89% of adults January 2013
85% 89%
97% 97%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 5: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/5.jpg)
Smartphones - 47% of adults December 2012
30%
45%
58% 70%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 6: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/6.jpg)
Mobile internet access and its special role for
some
![Page 7: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/7.jpg)
Access internet via phone % of cell owners September 2012
52% 51%
60%
71%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 8: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/8.jpg)
Mobile factoids
• 2-4% of poorer internet users ONLY access internet wirelessly
• 17% of cell owners of all classes do most of their online browsing on their phones
• Half (51%) of African-American cell internet users do most of their online browsing on their phone, double the proportion for whites (24%). Two in five Latino cell internet users (42%) also fall into the “cell-mostly” category.
![Page 9: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/9.jpg)
Cell phones and internet access % of “cell internet” users and their main access
43%
32%
15% 19%
45%
54%
74% 72%
12% 10% 11% 9%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Under $30K $30K-$50K $50K-$75K Over $75K
Mostly cell Mostly something else Both equally
![Page 10: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/10.jpg)
Insights about online job searches by
household income
![Page 11: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/11.jpg)
Online job searches May 2011 survey
20% 24%
27% 27%
63%
57%
63%
56%
0%
10%
20%
30%
40%
50%
60%
70%
Under $30K $30K-$50K $50K-$75K Over $75K
% all adults % internet users
![Page 12: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/12.jpg)
How people seek help on jobs and finances April 2009
Poor are the least likely to say they access any common resources – 22% vs.15% of better off
$75K and above
-53% internet
-49% newspaper, mags, books
-46% TV, radio
-37% financial professional
-33% friends/family
-4% “other”
$30K and above
-46% newspaper, mags, books
-42% friends/family
-40% TV, radio
-27% internet
-15% financial professional
-7% “other”
![Page 13: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/13.jpg)
Job resources at libraries
• Poorer people are more likely than the better off to say job resources at libraries are “very important” (75% vs. 57%)
• Among library computer users, poorer people are twice as likely as the better off to use library technology for job-search and applications (46% vs. 18%)
![Page 14: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/14.jpg)
Other devices
![Page 15: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/15.jpg)
Desktop or laptop - 78% of adults December 2012
59%
81% 89%
96%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 16: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/16.jpg)
Tablet- 31% of adults January 2013
26% 24% 30%
50%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 17: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/17.jpg)
Internet activities
![Page 18: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/18.jpg)
Email – 76% of adults December 2012
59%
81% 88%
96%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 19: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/19.jpg)
Search engines % of internet users in February 2012
84%
93% 97% 95%
45%
54%
66%
76%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
Ever "Yesterday"
![Page 20: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/20.jpg)
Health information in past 12 months % of internet users in September 2012
65% 71%
81% 80%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 21: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/21.jpg)
Use social networking sites – 54% of adults December 2012
48% 56% 60%
65%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 22: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/22.jpg)
Cell phone activities
![Page 23: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/23.jpg)
Mobile pix % of cell owners September 2012
77% 83% 85%
90%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 24: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/24.jpg)
Texting % of cell owners September 2012
78% 78%
89% 90%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 25: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/25.jpg)
Use email via phone % of cell owners September 2012
39% 45%
56%
70%
0%
20%
40%
60%
80%
100%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 26: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/26.jpg)
Use social networking site on phone % of cell users in April 2012
38% 40%
48% 45%
25% 29%
36% 32%
0%
20%
40%
60%
80%
Under $30K $30K-$50K $50K-$75K Over $75K
Ever "Yesterday"
![Page 27: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/27.jpg)
Get news on phone % of cell users in April 2012
29% 31%
43%
53%
11%
19% 22%
33%
0%
20%
40%
60%
Under $30K $30K-$50K $50K-$75K Over $75K
Ever "Yesterday"
![Page 28: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/28.jpg)
Do banking on phone % of cell users in September 2012
27% 31%
34% 35%
0%
20%
40%
60%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 29: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/29.jpg)
Get health information on phone % of cell users in April 2012
20%
23% 25%
32%
4% 3% 2%
5%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Under $30K $30K-$50K $50K-$75K Over $75K
Ever "Yesterday"
![Page 30: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/30.jpg)
Visit govt. website on phone % of cell users in April 2012
15% 14%
22% 21%
3% 2% 4% 4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Under $30K $30K-$50K $50K-$75K Over $75K
Ever "Yesterday"
![Page 31: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/31.jpg)
Other social media
![Page 32: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/32.jpg)
Social media – Twitter % of internet users in January 2013
16% 16% 14%
17%
0%
5%
10%
15%
20%
25%
30%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 33: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/33.jpg)
Social media – LinkedIn % of internet users August 2012
7%
20% 24%
34%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 34: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/34.jpg)
Social media – Pinterest % of internet users December 2012
10%
15%
23%
18%
0%
5%
10%
15%
20%
25%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 35: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/35.jpg)
Social media – Instagram % of internet users December 2012
15% 14%
12% 12%
0%
5%
10%
15%
20%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 36: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/36.jpg)
Social media – Tumblr % of internet users December 2012
6%
3%
5%
8%
0%
5%
10%
15%
Under $30K $30K-$50K $50K-$75K Over $75K
![Page 37: Use of digital technology by different income groups](https://reader034.vdocument.in/reader034/viewer/2022051610/5484122eb4af9f9b0d8b4ac9/html5/thumbnails/37.jpg)
Thank you!